PT ICHITAN Indonesia is established as a FMCG company that focuses on the ready-made beverage industry from Thailand. During my reign as Brand Strategy at PT. Ichi Tan Indonesia, I managed ATL and BTL, efficiently managing planning, budgeting, and implementation. My roles included coordinating with a digital or online team, monitoring market trends and leading the creative team to develop three national campaigns, including the launch of Ichitan Thai MilkTea.The scope of my role is: - Plan, budget, execute, and evaluate ATL (Above The Line) and BTL (Below The Line) campaigns.- Organize and manage consumer events to enhance brand engagement and visibility.- Collaborate with the digital team to define and oversee online activities and communities on platforms such as Facebook, YouTube, Instagram, and the organization's website.- Monitor market trends and conduct research on consumer markets and competitor activities to inform strategic decisions.- Lead the creative development process to inspire and motivate the target audience to take action.- New Product Development

- Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.- Ensure articulation of Organization’s desired image and position, assure consistentcommunication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.- Responsible for editorial direction, design, production and distribution of all Organizationpublications.- Coordinate the appearance of all Organization print and electronic materials such asletterhead, use of logo, brochures, etc.- Develop, coordinate and oversee programs, technical assistance and resource materials toassist chapters in the marketing, communications and positioning of their activities.- Ensure that the Organization regularly conducts relevant market research and coordinateand oversee this activity. Monitor trends.- Leads projects as assigned, such as cause-related marketing and special events.- Develop and coordinate means to seek regular input from the Organization’s key constituencies regarding the quality of programs and services and the Organization’s relevance.- Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director and Board.- Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.

PT AppliCAD was operating MCAD and A/E/C software professional’s reseller that provides the best design technology solutions tothe engineering and design industries. I began my journey as a Marketing Communication Officer, where I was responsible for assisting in the design of inventive event business marketing plans and developing direct mail programs. My dedication to excellence and strategic approach to marketing communications led to my promotion to Marketing Communication Manager. In this elevated role, I created, implemented, and measured comprehensive marketing communications and public relations programs. I led a diverse team, including design, marcomm, digital strategies, and telemarketing, to develop communication programs and technical assistance. My efforts were recognized when I was honored with second place as the AP South Digital Social Changer from Solidworks in 2015. This progression not only highlights my ability to lead and innovate but also my commitment to driving the company’s success through effective communication strategies.

Considered as fashion designer house of Oscar Lawalata, PT. OscarOscar develop the tradition of national and ethnical culture values to the modern inspired fashion in the creativity and innvovation of the world of fashion by having several line such Oscar Lawalata Culture, Oscar Lawalata Couture, Oscar Lawalata Uniform. Responsible :• To identify potential targets for possible sales accounts, as well as contribute in providing information on marketing strategies with similar competitor monitoring and reaction (suggestion / complaint) provided by the client.• Play a role in the sales process to conduct follow-up activities of potential clients, schedule meetings, make, prepare and conduct a presentation, make a contract, understand the company's needs, develop proposals.• Responsible for client satisfaction / customer by providing superior service, quality and satisfying as a representation of the company.• Maintain relationships with clients throughout the project and resolve problems that arise as soon as possible.• Responsible for the fulfillment of the whole process of booking clients include the type of material, color, size, order number, gender, division prior orders to suppliers and or production parts.• Coordinate and supervise the work performed by the supplier or production departments so that the development of products produced in accordance with the demands and expectations of the client are delivered to the Account Executive.• To document the recording of structured and systematic by date / year / client and reporting. - Make the minutes of the meeting with the client, especially the important points that a special request of the client company. - Make monthly reports in the form of a progress report each client as a form of activity of the Account Manager.

Considered one of the largest software distributors in Asia, PT. Applicad Indonesia exists with a mission - to provide the best design technology solutions to the engineering & design industries.Responsible:• Called New Leads, Offered Products to various business clients and Closing a Sale. • Responsible for examining critical business issues and designing a standard operating procedure for the company.• Generated total sales of approximately $24,000 in four months.• Supervised and Improved Customer Relationship Management (CRM) , in order to push sales target set by company.