Fixed-term interim position with a responsibility to establish the product department, concluded with a handover to the new product lead.- Built the product department, team, and processes- Defined and maintained roadmap- Kicked off an extensive user research- Driven the website redesign with a focus on UX and improvements to the conversion funnel - Revamped the internal communication structure, cross-team processes, and company file organization system

- Increased the homepage conversion rate by 75% in 4 months.- Coordinated a team of 6 copywriters, translators and content managers to launch 5 new website language localizations.- Coordinating a team of eight (UX/UI designers, content managers, developers)- Maintaining the product roadmap- Close cooperation with development team from design, through testing to fully implementing new features- CMS management

- Coordinated a team of five (UX/UI designers, developers)- Defined the product vision, strategy and roadmap- Cross-department communication regarding feature implementation, prioritization and resource allocation- User Research, Wireframing, Prototyping

- Reduced operating costs by optimizing internal processes and reducing waste by 56%.- Unified the customer experience in all branches by building an automatic Mystery Dining evaluation system.Project focused on minimizing waste, reducing costs, optimizing the internal processes and unifying the customer experience in all MyPoké branches.

- Product research- Sourcing suppliers for manufacturing- Price negotiation- Marketing- SEO- Product listing- Operating inventory management software- Developing pricing strategies- Quality inspection of incoming product- Customer support