Marketing Content Specialist
CurrentSocial Media Management• Develop and execute communication plans based on new strategies for LinkedIn, Twitter, Facebook, Instagram, and YouTube (content calendar filled at least a month in advance).• Prepare comprehensive online campaigns.• Create posts and develop formats• Monitor social media mentions and respond to comments.• Manage advertising campaigns with the assistance of an external agency.• Reporting and KPI management.Content Creation and Management• Write and edit website content, manage the blog• Perform SEO optimization• Write marketing copy• Prepare scripts• Record podcasts• Photography and shoots• Shoot and edit videos• Create graphics• Coordinate external suppliers for more complex projects• Manage digital assetsAdditional Duties• Employer branding – assist HR and hiring teams with content creation and advertising campaigns• Reputation management• Conduct ongoing digital marketing training across companiesPosition Deliverables• Quality and effective marketing strategies and content that enhance the online presence and brand awareness of the company. Specifically:• Planned and executed social media content• SEO-optimized website and blog content• Multimedia content usable both online and offline• Lead advertising campaigns• Reporting and KPI analysis• Support ambassadors and training• Digital asset management• Reputation management