Tom Ransom Email & Phone Number

Project Summary:Various Website strategy, design, and development projects360-Review for startup management teamWordPress Consultant and Plugin DeveloperExecuted the trade show marketing plan for an Integrated Access Device Manufacturer for 2001 and 2002Copywriter and branding consultant for Professional Services firm focused on Network Solution Providers. Include some web strategy consultingDirector of Marketing Communications during launch of DirectvDSL (Telocity)Produced/scripted live theater presentation for RIP engine software company at 1999 Fall SeyboldMarketing Communications consultant to International Networking/Colocation companyProduct manager for development of new videographics card for Canadian videowall company. PR Manager/Webmaster for MIDI software companyDirector of Marketing for Database/Report Generation software company serving the banking community (5 years).Created identity package for MapQuest

Corefino provides FAO (finance and accounting outsourcing) services for early-stage companies. Unlike a bookkeeping service, Corefino provides the technology, procedures and staffing that a company needs to meet its reporting needs. Just as importantly, Corefino can grow with a company from its earliest stages through the later stages of growth - adding information systems and staffing as needed for each stage. Corefino is able to leverage economies of scale to implement technologies and processes that result in a cost effective solution for our clients. So at costs comparable to what a company would be paying to deal with accounting internally, Corefino’s clients have access to higher quality information systems and accounting services. Similarly, the technology platform enables Corefino to increase its efficiencies and reduce staff loading with each increase in client count.

Cardinal Technologies, Inc. ($70m revenue) was the fifth largest supplier of modems, ISDN terminal adapters and VGA cards with multimedia functionality. Cardinal was part of the Paul Allen Group portfolio of high-tech companies. Re-launched modems as consumer electronics, rather than computer peripherals. Packaging frequently noted as innovative and related well with consumers. 1995 Fall Comdex exhibit recognized as Best Integrated Marketing Program (per Exhibitor Magazine). PR Campaign for ISDN terminal adapter picked up with B-reel coverage by C|Net and Computer Chronicles with additional pickup by USA Today. Ad Campaign selected as one of 1995's more inventive by PC Magazine Abort, Retry, Fail column. Secured Cardinal as one of only two modem companies to exhibit at Windows'95 Launch at Microsoft headquarters.

As Manager, Marketing Communications - Implemented search effort for the company's PR & advertising agencies. Company spokesperson to press and analysts. Organized and executed trade show programs, including a novel exhibit for the 1994 SIGGRAPH which was recognized by Exhibitor Magazine. Participated as an invited Speaker at user groups and industry forums.As Product Manager, Macintosh Products - Managed $10M product line of digital video cards for the Apple Macintosh. Managed partner relations with Avid, Apple, and other third-party developers. Key Accomplishments:Launched new digital video technology platform - garnering many editorial mentions, positive first look reviews, and several cover placements in key trade magazines. Increased sales by 25% for 4-year-old product by developing and evangelizing new software application and product to partners, Adobe/Macromedia, Apple Computer, and press. Wangled last-minute product presentation at Demo'94.

Developed the brand and functionality positioning. Planned product launches. Devised Product Requirements based on customer feedback and industry trends. Worked with marketing communications team on collateral, trade shows, and press relations.