Oneca Maffei Email & Phone Number

United States

Atlanta, GA, US

New York, NY, US

• Led organizational transformation and strategic growth execution by hiring, training & overseeing Executive & Managerial teams, organization wide.
• Created organizational chart & organization wide channels of communication, therein
• Created & oversaw learning & development programming in Leadership, Compliance, Payroll, Diversity & Inclusion and Service Standards, organization wide.
• Oversaw development of compliance audits, policies, programs & communication in adherence with local laws & regulations. Monitored regulation changes on compliance in accordance with the NYS Department of Labor..
• Served as counsel & advisor to the Founder & President of the company.

New York, NY, US

• Created & oversaw all workforce planning (recruitment strategies for talent acquisition, candidate screening, onboarding, organizational & leadership development.)
• Created & implemented talent review, retention & succession planning, organization wide.
• Created & implemented employee communication documents: Handbooks, Training Manuals, COVID Manuals and other HR materials, organization wide.
• Researched, chose & implemented (first) benefits packages for all employees, organization wide.
• Shaped organizational culture by creating company Mission & Core Values (respect, diversity, authenticity, accountability, development, passion, kindness) in alignment with FLHG goals.
• Improved company Diversity, Equity & Inclusion goaling by 14%, organization wide.

• Create and execute a comprehensive recruitment, interview, onboarding and training process that exemplifies company vision and culture.
• Create, develop and execute all internal Executive, Manager and staff trainings, company-wide.
• Build employee training seminars and an independent development plan structure to ensure comprehensive tools, resources and outlined processes towards development, organization-wide.
• Build a performance improvement plan to be utilized in supporting staff towards organizational goals.
• Create clear descriptions of all Executive, Manager and staff jobs so as to create clarity around day-to-day and growth-related expectations.
• Influence and challenge Managers and Executives with respect to people, culture and development.

New York, NY, US

• Developed and directed 1-year strategic, disruptive, brand-sensitive Diversity & Inclusion curriculum re- launch for new hires, mid-management and regular team leadership meetings (100+ employees.)
• Directly accountable for the launch, management and ongoing execution of Bloomingdale’s first Employee Resource Group (ERGs - Women, Multicultural, Millennial). o Advise ERGs on building strategies and eliminating.
• Achieved $2.2 million in corporate donations (LY) by creating strategy, maintaining budgets, directinglogistics, analyzing data and leading regular engagement meetings for 2 national employee-givingcampaigns and over.
• Manage all aspects of company-wide employee volunteerism programs, including communications,recruitment, resource development, logistics, reporting and statistical analysis.
• Create, develop and write all communication content around Diversity & Inclusion mission, values,strategy as well as all content associated with engagement opportunities.

New York, NY, US

• Creation & implementation of 70 internal events, 6 new programming initiatives and year trajectory of Flagship-wide engagement planning, which led to a 7% increase in Executive Survey results.
• Overhaul, creation & implementation of company-utilized recognition events - nominating process, speech editing, production logistics and streamlining of execution.
• Created new Flagship messaging via the utilization of diverse communication channels – audio/visual production, push notification development, innovative promotion design creation and process standardization.
• Manager lead in recruitment, interviewing and hiring process.
• Elevated the relationship between Human Resources and store-family by initiating & conducting deep-dive touchbases, collaboratively redesigning all public spaces and creating transparency-encouraging.

New York, US

• Drove business, brand loyalty and brand recognition in #1 luxury door through product education sell-in and sell-through strategies, merchandising, promotion, strong relationship management, new business development.
• Directed and executed all recruitment, management, education, partnerships and sales analytics.
• Developed, planned and executed strategy for promotional & merchandising programs and all at-counter events, including brand/product launches.
• 2014-2015 Deliverables: o Built clientele book by 50% and grew brand business at key retail door in under a year resulting in 21.6% increase in counter sales – the highest percentage-increase within the department. o.

New York, NY, US

• Generated brand awareness including over 800 media placements and 1.3 billion impressions valued at $2.5 million, receiving cover story status on USA Today, Chicago Tribune, Forbes.com, Travel + Leisure and National.
• Lead successful campaign by focusing on compelling ‘on location’ experience as key consumer acquisition driver. Partnered with senior leadership to identify, analyze, and accelerate strategies for growth.
• Ensured companywide compliance of TLC program standards, which increased VIP bookings to $1.2 million, representing 15% increase in revenue as company’s bestselling initiative.
• Spearheaded new programs, which were recognized with 2011 Customer Satisfaction Award from Market Metrix, earning Platinum status for creative programming at 2013’s HSMAI Awards.

• Trained and managed Store Associates to achieve sales and profit goals.
• Directed high profile, in-store events generating significant brand exposure and media attention.
• Launched various revenue channels, which fostered increases in category sales to more than 70% of total company revenue.
• Implemented key marketing and promotional initiatives through launching digital and affiliate marketing strategies with QVC, Philosophy and Lush - resulting in over $150k yearly revenue.

Paris, FR

*Gathered competitive analysis across key retailer doors (Saks, Bloomingdale’s, Macy’s rankings) to help drive key initiatives for Cosmetic Management and Division Executives. *Increased the sell-through Account Executive door business through on-going support with key analytics.

Bachelor Of Arts (B.A.), Business Administration And Management, General

Education record