• Managing and developing comprehensive digital and social media marketing campaigns that align with the U.S. Army’s Central California Recruiting Battalion's mission and values which drives engagement and brand awareness, all while allocating a five-figure budget throughout 6 different recruiting companies that consist of 34 recruiting stations with over 250+ recruiters, which covers an area of approximately 48,549 square miles. • Supervising and mentoring 3 Army recruiters in the battalion’s Virtual Recruiting Station, fostering collaboration, setting clear objectives, and optimizing team performance, resulting in improved engagement and brand awareness.• Regularly analyzing digital and social media metrics, producing data-driven reports to measure the impact of campaigns, track performance, and provide insights for continuous improvement in content strategies.• Successfully managed and coordinated relationships with 3rd party vendors, ensuring the seamless execution of services in a timely manner, adherence to budget constraints, while consistently achieving desired results and KPIs. • Developed and executed impactful community relations campaigns, leveraging both Army recruiters and social media to engage with local communities, strengthen brand loyalty, and enhance the battalion’s public image by fostering meaningful connections and partnerships with key stakeholders. • Helped manage high-impact community relations events with a 4-star general’s team, brigade commander, battalion commander, and civilian aides to the Secretary of the Army, effectively leveraging their influence to generate significant awareness, engagement, and support for the battalion’s community initiatives while reinforcing positive public perception of the U.S. Army.• Demonstrated a deep understanding of security protocols, information sensitivity, and compliance requirements, ensuring all social media activities adhered to government regulations and safeguarded sensitive information.

• Oversee all aspects of digital and social marketing campaigns serving Tequila Gran Diamante, Christopher Guy, and others.• Pitch, ideate, and execute campaigns; create content calendars, conduct demographic analyses, implement digital media buys, write web copy, and allocate four-figure campaign budgets• Develop targeted social ad-buy strategies and refine in real time; recent campaign for Tequila Gran Diamante led to increase in online engagement by 316.53% from the previous year

• Oversee all aspects of digital and social marketing consultancy serving Precision Prep, Homegrown Organic Farms, and others; grew client base through referrals and retained multiple clients year-over-year • Pitch, ideate, and execute campaigns; create content calendars, conduct demographic analyses, implement digital media buys, write web copy, and press releases, produce videos, and allocate four-figure annual budgets• Support rebrands and new business initiatives; pivoted messaging for Precision Prep in response to COVID lockdown, resulting in 41% revenue increase from the previous year• Generate social media marketing campaigns to promote live events, including conceptualizing and producing BTS content and talent interviews for the Great Western Fan Festival, a 3-day music festival• Develop targeted social ad-buy strategies and refine in real time; recent campaign for Homegrown Organic Farms led to increase in direct-to-consumer sales by 83% in four months