Joshua L. Email and Phone Number
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We preserve the heritage of legacy companies that are declining in a digital age by leveraging platforms like Amazon and Walmart.We've developed a winning strategy for growth using data and almost 30 years of collective hands-on experience.Our proven turnaround system brings together best in class knowledge, frameworks, tools and techniques for every aspect of the Amazon business including Amazon Ads, Inventory, A+ Page and Amazon Storefronts, Amazon Retail Media, and general full account management.If the above sounds like you, please reach out at hello@flstudios.website.About meI started my career in venture capital. I loved the VC life. But the part of my job that I was most passionate about was e-Commerce.I often led discussions around e-commerce strategy for startup brands. I reviewed dozens of go-to-market plans and performance marketing metrics.Also, I have my own battle scars from being a vendor on Amazon- and later joined a reputable Amazon agency. It was tough and a grind, which gave me the key insights and learnings I have today. I optimized hundreds of campaigns, product detail pages, and had to deal with broken listings. When I started to share the information with my network, something amazing happened. People asked me to run their Amazon business and led to the creation of First Light Studios.Now I get to do what I enjoy daily and partner with vendors to bring fresh life to their distressed businesses!
First Light Studios
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Founder & CeoFirst Light Studios Sep 2021 - PresentSeattle, Washington, UsWe rep brands on Amazon that are traditionally challenging without deep expertise. These include restricted categories like FDA and EPA Regulated products. We've managed over $50m on Amazon since starting 3 years ago.
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Investor[We Acquire Legacy Brands Doing $1-5M In Revenue] Sep 2023 - PresentPurchasing companies that are struggling to transition to a growing digital economy.
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Senior Account ManagerMarket Performance Group Apr 2019 - Mar 2021Princeton Junction, New Jersey, UsI have to give credit to Sejin S. and the WPG team for taking me under their wing. They taught me how to identify and analyze retail data well.- Led WBR/QBR's for several key clients in consumer, CE, and home improvement. Responsibilities included ASIN analysis, revenue forecasting, promotional planning, inventory management, catalog and content management, and ad hoc data analysis.WingPoint Group completed the merge with Market Performance Group after I left. -
Founding Product ManagerI2O Retail 2020 - 2021Seattle, Wa, UsInvolved in the ideation phase for the product and ultimately developing the product roadmap, designing the key features for the initial product, and building out the v1 alongside the dev team. -
AdvisorLive Aware Labs 2019 - 2020Seattle, Washington, UsBuilt out the initial business model for the business, leading to supporting Sean land Niantic Labs (creators of Pokemon Go) as our first customer. In 2024 they were selected into the A16z Gaming Accelerator Program with a $500k+ investment. -
Founding MemberPlunk 2018 - 2019Bellevue, Washington, UsAs employee #3 after the co-founders, I was directly involved in fundraising, recruiting, and simply getting stuff done. Thank you David B. for showing me the ropes. They have raised over $6.5m. -
Amazon SellerPrivate Label Dec 2017 - 2019Started an office products brand on Amazon.com and had a successful exit in 2022.
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Product ManagerPushpay Dec 2016 - Dec 2017Redmond, Washington, UsI thought the grass was greener on the other side, so I decided to try my hand at Product Management. I learned the basics of how software is developed and how to push that to the world. Notable accomplishments:- Launched a marquee product critical to the closing of our $300m round. I led the Go-To-Market strategy and gained buy-in across teams spanning engineering, sales, marketing, customers, prospects, and third-party partners.- Working cross-functionally across time zones was really hard. I had to lead dozens of meetings every week and dealt with all sorts of personalities. My main takeaway- thorough preparation is the key to gaining trust. -
PrincipalKeiretsu Forum Jun 2014 - Jul 2016Orinda, Ca, UsThis was a great role where I learned what it really took to get funded. I built some awesome relationships with angels, local VCs, and entrepreneurs. Notable accomplishments:- Actively scouted 2000+ companies and conducted 30min screenings, ultimately leading to over $160m in investment across two years.- Led early due diligence of investment opportunities with a focus on technology, consumer, and life science businesses (typical deal size was $1-3M).- I socialized almost every day through lunches, dinners, after parties, which helped me hone my soft skills. I also credit this experience for converting me to an introvert (joking).- I happily say now there has finally been a few exits as of updating this. -
Analyst, Tactical Asset AllocationGe 2013 - 2013Boston, Ma, UsThank you to APFC and my manager Jeff P. for teaching me to eat when others are talking. Notable accomplishments:- Presented key findings to the Trustees of the GE $120B Pension Trust and recommended asset allocation for the equity markets (US and International).- Organized a volunteer project at a foster home where we landscaped for all 20 interns at GE that summer.- I built a few amazing friendships that summer. I was walking on crutches and a fellow intern in the accounting department drove me to work every single day (we worked in the same building). Almost 10 years later I attended his wedding.This was a summer internship for the Financial Management Program (FMP). -
Financial AnalystBroadridge 2012 - 2012New York, New York, UsAbsolutely grateful to Larry H. for creating this opportunity for me. Notable accomplishments:- Streamlined the Adserts program using Microsoft Access which saved the Program Manager a few hours per week.- Discovered close to $100k in uncollected revenue by reconciling our bank statements from our logistics partner.- Arguably my most valuable experience was making friends with the "line workers" over lunch in the downstairs cafeteria. I had no idea there was a cultural divide between "upstairs" and "downstairs".This was a summer internship at DST Output (a subsidiary of DST Systems).
Joshua L. Skills
Joshua L. Education Details
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University Of WashingtonEntrepreneurship/Entrepreneurial Studies -
University Of IdahoFinance And Financial Management Services
Frequently Asked Questions about Joshua L.
What company does Joshua L. work for?
Joshua L. works for First Light Studios
What is Joshua L.'s role at the current company?
Joshua L.'s current role is Reviving Legacy Brands for Tomorrow's Marketplace | Amazon Advisor | Investor (7 Exits).
What is Joshua L.'s email address?
Joshua L.'s email address is jo****@****o.co.nz
What is Joshua L.'s direct phone number?
Joshua L.'s direct phone number is +141549*****
What schools did Joshua L. attend?
Joshua L. attended University Of Washington, University Of Idaho.
What skills is Joshua L. known for?
Joshua L. has skills like Profit.
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