- Develop and implement marketing campaigns in collaboration with the Marketing Manager / Marketing Director / Country Manager.- Monitor ongoing campaigns and optimize team members for better performance.- Assist team members in creating content for various marketing channels, including blogs, social media, and email newsletters.- Review on schedule and content postings on social media platforms ( Twitter / Fb / IG / Linkedin).- Monitoring and managing on engagement with audiences and customers inquiries.- Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies- Analyze metrics to inform strategies and report to stakeholders.- Assist and Managing with SEO & SEM Specialist for SEO strategies and SEM campaigns.- Oversee email campaigns, manage databases, and track performance.- Conduct research to identify market trends and customer needs.- Analyze competitor strategies and performance.- Work closely with the sales team to align marketing and sales strategies.- Coordinate with other departments, such as Product Development and UI/UX Designer, to ensure marketing efforts align with company objectives.- Organize and coordinate promotional events / technology exhibitions.- Help oversee the marketing budget and ensure marketing activities are cost-effective.- Ensure all marketing activities align with the brand’s identity and message with manage the brand’s presence and reputation online and offline.- Communicate with external vendors and partners for marketing-related services.- Negotiate contracts and manage relationships with marketing service providers.- Stay updated on the latest industry trends and best practices in SaaS marketing.- Communicate marketing plans and results to internal teams and stakeholders.- Facilitate inter-departmental meetings to ensure marketing objectives are understood and supported across the company.

- Identify customer's needs, researching any existing issue in order to provide strategic solutions that will best address customer's needs while ensuring that any existing confusion is clarified.- Using Google PPC, encompassing Google products to drive traffic and conversions, ensuring our clients can achieve their performance.- Conducting keyword research and analysis, assessing target audience demographics, and executing A/B tests in ads assets to identify the most effective methods for increasing traffic, conversions, and ROI- Utilizing Google Conversion Tracking and Google Analytics to monitor and validate campaign effectiveness, allowed to analyze and devise a strategy if the campaign is not delivering the desired results.- Manage 500+ Google Ads accounts across diverse industries, including e-commerce, B2B, beauty, B2C, construction, and the food industry, among others with at least 600k US quarterly revenue.- Conducted webinar across various Agencies Companies - Handle upper mass market (Taiwan & CN market). Specialize in Google Ads quality analysis for agent's call and to ensure all calls are accurate, effective and compliance.- Handle more than 50 agents in 2 markets with QA- Analyze the performance of each team member and identify areas that need improvement, providing guidance and assistance.- Provide coaching sessions with QA to ensure all agents are able to consistently perform high-quality calls to customers.- Collaborate with the Learning & Development team to conduct quality framework training.- Provide Google ads & soft skill training with QA to GRCN market - HongKong, Taiwan, China (incl. Beijing)Involved in the hiring process to ensure the identification of the most suitable candidates.- Assist new hires in improving their product knowledge & soft skills to ensure a smooth onboarding process for them.- Maintain good relationships with our stakeholders & vendors to ensure the team performance results meet their expectations.

- Lead a team of content reviewers focusing on the accuracy and quality of map data for China, Taiwan, and Hong Kong markets.- Conduct thorough reviews and edits of map content, ensuring cultural relevance and compliance with local regulations.- Collaborate with cross-functional teams to enhance the local user experience and address region-specific challenges.- Develop and implement quality control protocols that reduced content inaccuracies by 40% within the first year.- Train and mentor new reviewers, fostering a team environment that emphasizes continuous improvement and excellence.- Reviewed and localized digital content for the Mandarin-speaking market, improving user engagement by 25%.- Managed projects aimed at expanding the company's digital footprint in Greater China, achieving significant growth in user acquisition.- Provided expert insights into cultural nuances, enhancing the relevance and accessibility of content for regional users.- Worked closely with the product development team to integrate user feedback and optimize content delivery.

- Lead a team of 20+ staff in the coordination and execution of - --Nestle's annual sales conference, attended by over 500 participants.- Collaborate with cross-functional teams to ensure seamless event planning, including logistics, vendor management, and guest relations.- Develop and manage the event's budget, ensuring cost-effective resource allocation without compromising event quality.- Implement innovative event strategies that resulted in a 30% increase in attendee engagement compared to previous years.- Conduct post-event analysis to gather insights and make informed recommendations for future event improvements.- Directed a team of 15 in executing a high-profile product launch, significantly increasing market visibility and consumer interest.- Orchestrated the logistics of the event, including venue selection, catering, entertainment, and technology setup.- Coordinated with marketing and PR teams to align the event's theme with Nestle's brand strategy and messaging.- Managed strict timelines and coordinated with multiple stakeholders to ensure all aspects of the event ran smoothly and to schedule.- Facilitated training sessions for team members to ensure top-notch customer service and event support.