Job Responsibilities• Building and maintaining Sales and Inventory database in APAC; deriving analytical reports that ensure an accurate collective understanding of the global business directions, driven by both APAC and Copenhagen headquarters• Comprehending business needs across stakeholders (Sales/Marketing/Product) via close liaison; formulating appropriate customized data analysis with actionable strategic sales/marketing plans• Accountable for generation of sales opportunity trackers for senior management, as well as day to day maintenance of CRM and pricing tools• Responsible for supporting APAC Vice President in business governance of the APAC Video business, from commercial processes to marketing initiativesKey Achievements• Gatekeeper of all Distributor and Tier 2 Sales and Inventory in APAC, spanning over 16 countries with more than 50 partners• Initiator and owner of all data modelling and analysis methodologies in APAC• Lead business analysis department of APAC Consumer and Enterprise business divisions on monthly Sales and Inventory reporting to APAC senior management and Headquarters• Go to person for APAC market intelligence and channel analysis; Generates individual market/sub-regional reporting and competitor analysis to map out business cases for business opportunities• Key driver for inter-function initiatives for day to day management of the APAC Video business

Job Responsibilities• Responsible for liaising with stakeholders (Marketing/Commercial/Market Development) to understand their business needs and KPIs, so as to develop appropriate measurements/analysis that empowers them to accomplish corporate objectives• Analysis generated are widely utilized in the organization, from sales tracking by the Commercial team to the strategic planning of the VP of International Operations and Global market development in Barcelona Global headquarters• Gatekeeper of multiple data sets to take a top down, collective understanding of the business; to build expertise and create value in reporting market/regional realities, insights and recommendations to key decision makers • Accountable for Ad-Hoc data requirements, to devise accurate and relevant data modelling and analysis to support functions in planning the allocation of resources for commercial and marketing initiatives (for example sales forecasting used in budget planning, MROI efficiency and strategy on marketing campaigns)Key Achievements• Responsible for monthly/quarterly market intelligence reporting for the Asia Pacific market, spanning over 21 markets in 4 sub regions (North Asia/SEA/Oceania/Greater India) to General Manager of Puig Asia Pacific• Key deliverables comprise but not limited to: Market sizing, Market share, Retailer distribution, Competitor analysis, Sell In/Out analysis, POS analysis to relevant stakeholders to support key account management and formulation of sales forecast and retail planning• Reports directly to the General Manager to identify opportunities/ weakness around the region, and devise customized short to mid term strategic plans to aptly respond to rapidly evolving business needs• Is the Go-To person in the company for data analysis requirements, based on a regional export to wholesaler/retailer model

Key Achievements• In charge of a multi-country brand tracker that spans across 9 emerging markets. The study quantifies and monitors the brand’s imagery and performance, which translates into consumer trends insights that strongly contributes to the company’s strategic sales and marketing planning. • Lead for the new car buyer study in 7 markets. The new purchasers’ profile and preferences gauged from this study provides crucial information to conceptualize consumer portfolio for both upstream and downstream researches.Job Responsibilities• Responsible for liaising with stakeholders and its subsidiaries to ensure their business needs are well understood, and relevant research are conducted to address those needs in an accurate and timely manner. • In charge of managing the agencies from different markets, ensuring all projects are operating at an optional efficiency while meeting the research objectives and business requirements, which turns into savings for the company in the long run. • Accountable for generating, validating, and delivering periodical brand health / Consumer Satisfaction Index / Sales Satisfaction Index reports for key markets, reporting to both global and regional executives with actionable steps / procedures derived through upstream and downstream research analysis to drive the brand forward• Carried out post launch researches to evaluate effectiveness of marketing campaigns / activities. Conducted analysis and reported to local executives before formulation of long and short term marketing plans for each model with local product planning/ M&S/ Communication teams.

• Managing of a global consumer insights project spanning across 9 countries• Handling of the global client• Managing of channel partners over numerous countries• Data analysis and report writing

• Overseeing of project management• Administering of fieldwork• Data processing• Analysis and client management