Wei He Email & Phone Number

Toronto, Ontario, Canada

-Conduct major communications campaigns and secure media opportunities around key company launches during signature global events such as the World Economic Forum, United Nations General Assembly, COP climate meetings, the Olympics, etc.-Develop Deloitte global GenAI communications strategy, including key messages, media strategies, social campaigns, and coordinating other marketing and branding efforts.-Develop and execute media strategies for global clients, industries, and sector launches, including drafting press releases, blogs, social posts and op-eds for various content platforms. -Collaborate with communications professionals across all Deloitte geographies globally to identify, prioritize, secure, and support media opportunities; create communication materials such as key messages, talking points, and briefing documents to assist member firm communications professionals in promoting global content locally.-Coordinate with internal stakeholders and external PR counsel to schedule media interviews for Deloitte leaders and implement branding, marketing and communications campaigns.

I work with a list of Fortune 500 corporations on projects through which I:-Conduct macroeconomic and policy analysis on international affairs, sustainable development, and technology trends for corporate clients.-Develop and execute communication strategies and plans tailored to multinational audiences, leveraging digital media proficiency and content creation skills (writing, editing, photography, video editing).-Provide 1-on-1 spokesperson training for MNC executives on storytelling, policy interpretation, and response to sensitive media requests.-Collaborate with internal and external stakeholders to ensure alignment of messaging and amplification of programmatic expertise.-Engage in stakeholder management and work with local communication teams to customize and localize materials.-Create content for different purposes (social media, articles, op-eds, report summaries, promotional material) .-Interpret (English-Chinese) for media interviews, press conferences, and media tours for MNCs and international PR agencies.-Translate (English-Chinese) press releases, marketing materials, research reports, and client notes for MNCs, universities, and international trade groups.

Shanghai, China

-Interview 100+ CEOs of multinational corporations, traveled to ~30 countries, published 1,000+ English articles.-Cover major economic and political events worldwide, such as the Davos Forum, BRICS Summit, Boao Asia Forum, among others.-Report extensively across consumption, investment, technology and sustainability. Articles were quoted by leading international media like Reuters and the Associated Press.-Conduct English and Chinese livestreaming sessions during major events via social media like Facebook and Twitter, generating 100,000+ views.-Recipient of major news awards in China.

Shanghai City, China

-Develop a holistic external communication strategy during a company spinoff (from Bayer MaterialScience to a new entity) to raise brand awareness in the Asia-Pacific region. The company's regional entity managed to achieve a 20% revenue growth despite the spinoff.-Build from scratch the company's social media channels after the rebranding-Social media followers quadrupled in one year, and media coverage achieved a 50% surge year-on-year. -Initiate executive communications and thought leadership exposure via key media engagement and social media management.-Support marketing events, arranged key media interviews, and organized media trips to Europe.

Shanghai/Beijing

-Cover international relations and foreign affairs in China-Report on macroeconomic policies and trends-Translate government documents into English

New York City

-Research, edit, and provide meeting minutes of UN Secretariat conferences in New York. -Interview staff members of various departments of the UN Secretariat and published feature articles.-Coordinate among various Member State delegations in the Special Committee on Peacekeeping operations in the UN Secretariat.

Master'S Degree, Media And Communications, Merit

Activities and Societies: -UK Chevening Scholarship recipient, 2014-2015

Bachlor'S And Master'S Degree, International Relations And Affairs, Distinction

Activities and Societies: -Recipient of 3 national and 2 international scholarships

Diploma Of Education, General Interpreting, Distinction

Master'S Degree Exchange Program, European Studies/Civilization, Distinction

Activities and Societies: Volunteer Mandarin teacher at local primary school