Onila Wickramasinghe Email & Phone Number

Sri Lanka

Project requirement gathering and documenting for external and internal sign-off and deriving project plans by working with internal stakeholders for fulfilling external stakeholder expectations.Coordinating with internal and external stakeholders / teams to ensure all deliverable timelines are met, communicating project status and flagging any minor / major issues to the internal and external stakeholders along with suggestions for alternatives.Conducting a final requirement check against the Requirement and Functional Specification document before forwarding the project deliverables for User Acceptance Testing (UAT).

Produce detailed, thematic reports on Emerging Technologies, New Industries, and New Global/Regional Business Trends with a high level of analytical insight, aimed at supporting business and investment decision-making, and formulation of business strategy.

Sri Lanka

Over 2 years’ experience in analyzing data that affects the Fiscal and Monetary Policies of governments across the globe, and forecasted Economic Trends based upon that data.Prepared Research Design, Presentations, Reports Tables, and Charts that present research results.Conducted surveys and collected data.Met up with Real Estate and Commercial Real Estate developers to get market Intel.Guided the work of junior researchers.Actively followed-up with prospects and hot leads and educated clients on current real estate market.Serviced top clients:International clientsNomura, Colliers, Cushman & Wakefield, Mitsubishi Local clientsPort City, Home Lands, Kelsey Homes, Ekroma, Capital Trust

Over 3-year experience in the industry innovating concepts based on Emerging Trends and delivered Palpable Business Ideas for MAS Holdings and converted ideas to Investment-Grade opportunities.Developed new Customer & Markets for “MAS INNOVATION” by analyzing secular Trends, Predict Market Development and extrapolate Insights to facilitate new Growth Platforms.Rapidly co-created content via Expert groups, which includes Experts, potential Business Partners and Early Adopters, identified new areas of opportunity, new problems to solve and potential solutions for fast innovation cycle.Worked with existing data & apply Predictive Analytics to assess Consumer Demand to help determine on the Viability and Business Potential of the Need/ Idea/ Solution.Serviced top clients:Nike, Victoria Secrets, Calvin Klein, Under Armour, Gymshark

Colombo

2 years’ experience in the Market Research industry with a strong background in Quantitative and Qualitative research methodologies.Executed Qualitative and Quantitative analysis on wide range of data.Evaluated how the Brand Exposure drives changes in consumer’s behavior via brand interactions such Asia Pacific Brewery Lanka as usage and brand engagement, which are essential for brand impacts.Shopper Insights: Need states, shopping occasions, in-store shopper behavior, key drivers behind the purchase decision at the shelf and reaction patterns to particular instore stimuli. Optimizing channel and retail strategies, design effective stores with optimal category placements, create high impact merchandising, improve conversion, align in-store communication with brand equity and brand communication with in-store delivery.Actively engaged with Proposal Writing, Questionnaire Development, Questionnaire Translations, (English & Sinhala), Field Work Coordination, Analysis Coordination, Presentation Preparation and Presenting findings to clients.Serviced top clients:Dialog, Fonterra, Stassen, Asia Pacific Brewery Lanka

Sri Lanka

Identified, Created, and Evaluated the effectiveness of Marketing Strategies in accordance with market Trends and company’s goals.Engaged with clients to create project plan, outline, and schedule of deliverables Administered Category Movements and Promotional Activities.Administered Category Movements and Promotional Activities.Administered the work roles from Merchandiser to the Sales Manager and proposed effective ways of initiation.Serviced top clients:Godrej

General Studies

Master Of Business Administration (Mba), Business Administration And Management, General

Chartered Institute Of Marketing, Marketing

Project Management Professional, Project Management, Training Course

Bachelor Of Science - Bs