Digital Marketing Lead
CurrentExecuting and driving Digital Marketing initiatives and Campaigns across the businessWorking closely with the Corporate Communications team to help guide content strategy for digital channels, including external websites.Synchronising and interpreting all approved communication with the Creative Agency/graphics team to ensure brand compliance and flawless campaign executionExecute all Digital marketing ads to increase awareness, leads and conversions Discover target keywords for each business module and rank approved target keywords on the SERPsIdentifying technical issues on the website, escalating to the relevant stakeholders and ensuring timely resolutionWork collaboratively with Corporate Communications, CX and Data Teams to develop consistency and best practices across the business.Initiate email marketing campaigns and remarketing & retargeting initiatives to increase email open rate & engagement rate, website traffic and conversions Grow email database through Landing Page created for events and other identified Lead magnetsProvide comprehensive weekly, month and quarterly reports on all digital activities to include ROI, CTRs, leads and conversionsPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identifying trends and insights, and optimising spending and performance based on the insightsBrainstorm new and creative growth strategiesUtilising a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimises user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate