Onkar Kandalkar Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Spearheaded a cookware brand's launch using informed market insights, strategic content development, and keyword research. This strategy directly secured an impressive ROAS for the campaigns
• Managed diverse media budgets across multiple accounts, using a blend of data-driven targeting, timely campaign adjustments, and advanced analytics, resulting in consistent quarter-over-quarter growth.
• Led the content team in refining media visuals and ad copy, which resulted in a marked increase in organic reach and sales.
• Conducted deep-dive market analyses, capitalizing on keyword gaps and competitor intel to masterfully calibrate campaigns across key platforms, including Amazon, Google, and Facebook.
• Collaborated with cross-functional teams, including creative, accounts, and platform specialists (TikTok, Shopify, and email marketing) to craft and execute cohesive media strategies, driving significant enhancements.

Mississauga, Ontario, Canada

• Implement disciplined client management measures, through strong negotiation and communication skills, exceeding KPI targets such as monthly activation goals & mobile insurances sold by over 120%
• Hold a customer satisfaction rating of 4.8/5 by implementing successful promotional policies such as connection fee waivers, bundle discounts, and family sharing
• Spearhead the development of strategic promotional campaigns in collaboration with top management, resulting in a 45% increase in-store revenue
• Conduct competitor marketing research by analyzing their in-store offerings and providing upper management with reports that enabled them to adjust plans and promotions, leading to a 56% increase in customer walk-ins

Mississauga, Ontario, Canada

Mumbai, Maharashtra, India

• Boosted website traffic by 135% through the execution of an online marketing campaign that incorporated SEO, PPC, and social media marketing on Facebook, Instagram, and Snapchat
• Expanded the customer base by 150% through the creation of a targeted marketing campaign focused on lead generation and production of integrated media plans across all channels
• Drove awareness of the company by creating thought-leadership traditional marketing content published in the newspaper, Textile Mirror, which led to an increase in website traffic by 123%
• Implemented media campaigns using Google Ads, producing account audits, forecasts, campaign builds, keyword targetedresearch, ad copy, creatives, extensions, and automations, increasing efficiency by 142%
• Disclosed search and social marketing strategies to upper management and once approved, executed and shared analysis reports with them, increasing both our media followers and revenue

Mumbai, Maharashtra, India

• Collaborated cross-functionally with the sales and manufacturing teams on the production of marketing materials and collateral using Adobe Illustrator, resulting in an increase in viewership by 120%.
• Developed Excel data reports to analyze the marketing performance and presented opportunities, trends, and traction shortfalls to upper management, in preparation to meet with the company’s stakeholders
• Managed communications with agencies and developers to finalize UI-UX and strategy of the website and marketing plans
• Participated in recurring sales meetings to share potential promotional policies with the sales team, leading to an increase in sales by 115% once implemented
• Attended multiple marketing training sessions related to social media marketing & Google Ads, achieving various certifications

Mumbai, Maharashtra, India

• Worked with a team of 5 in expanding business opportunities and increasing geographical reach, resulting in a 34% increase in sales and brand awareness
• Managed & updated the company database after taking part in a variety of training sessions, developing technical skill set
• Researched and assessed competitors’ marketing and digital content on Facebook, Instagram, and LinkedIn, utilizing the data to draft compelling propaganda material and refine our SEO strategy
• Led client-facing meetings and regularly maintained strong correspondence with them, granting us access to execute promotional campaigns of our products on our clients’ social media platforms

Postgraduate Degree, Digital Marketing And Content Creation, 3.8

Relevant Coursework- Marketing Fundamentals, Planning and Analysis for Content Marketing, Marketing for Search Engines and Social Media.

Postgraduate Degree, Marketing Management

Activities and Societies: Notable Project- Bayer's Competition Worked on a digital therapeutics project for the pharmaceutical company.

Bachelor Of Engineering - Be, Mechanical Engineering