Jonathan Bouman Email and Phone Number
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DIGITAL MEDIA CORE COMPETENCIES: Strategy | Planning | Tactics | Execution | Metrics | Account ManagementVERTICALS: Healthcare | Higher Education | Automotive | Banking | Financial Services | Insurance | Real Estate Professional Services | Travel and Tourism | Arts and Entertainment | Retail | Consumer ProductsPROFESSIONAL PROFILE:I am a career integrated digital strategist with more than two decades of progressively more responsible experience on all sides of the digital media landscape. Colleagues and clients would describe me as an accomplished media professional with a reputation for integrity and excellence in strategy and tactics demonstrating a complete understanding of best practices, the importance of transparency and the imperative to deliver a tangible ROI. I am knowledgeable of all effective media products and relevant industry partners. Throughout my career, I have been skilled at leading clients to informed data-driven decision making essential to driving results and capturing share of voice. Whether as an employee or consultant, I am a best fit for senior positions in digital strategy, marketing, consulting or account management.LET'S CONNECT:I am always eager to connect with colleagues for networking. The best way to reach me is via LinkedIn, email at JonBouman@gmail.com or by cell at 585.831.9349.AREAS OF EXPERTISE:◉ AUDIENCE AWARENESS: Cross-Device OTT ● Connected TV (including automatic content recognition technology for competitive conquesting) ● Direct-to-Publisher ● Google Ad Exchange (programmatic desktop/mobile display, YouTube, Gmail, high-impact ad units, contextual, behavioral, in-market, custom affinity, look-alike targeting, Search Engine Optimization/SEO, digital audio and third-party ad verification software [Double Verify and Moat]). ◉ AUDIENCE CONSIDERATION: Social Media (including Facebook, Instagram, Tik-Tok, Snapchat, Pinterest, LinkedIn, blogs, podcasts and native) ● IP Household ● Latitude/Longitude Targeting Geo Fencing◉ AUDIENCE CONVERSION: Search Engine Marketing (SEM) ● Google Analytics ● QR Codes ● Re-marketing Display/Video ● Analytics Owl (TV-to-Web Measurement) ● Optimized Campaigns (through front- and back-end strategic KPIs, including cost-per-sale, cost-per-call, cost-per-inquiry, cost-per-interaction, cost-per-click, bounce rate, time-on-site metrics, etc.)◉ AUDIENCE RETENTION: CRM (HubSpot) ● First-Party Data Management Platform (Lotame® DMP) ● Email Marketing ● Digital Direct Mail
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Senior Digital Media StrategistAudiencexRochester, Ny, Us
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Digital StrategistFreelance Nov 2024 - Present
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Senior Digital Media StrategistOodle.Io Oct 2022 - Nov 2024Cincinnati, Ohio, UsMANAGE A $2M ANNUAL PROGRAMMATIC DIGITAL MEDIA BUDGET Handle all programmatic media planning and placement for a nationally recognized university. Develop innovative digital activation solutions with an emphasis on improving tangible ROAS metric benchmarks, including cost-per-lead (CPL) application-to-enrollment conversion and cost-per-student matriculation. Actively lowered the average CPL by over 30%, and increased application rates by 26% over the last two years in a struggling enrollment macro environment. ● Plan, execute, and optimize programmatic ad campaigns utilizing CTV and in-stream video, mobile app, native, display, search, social, and streaming audio through direct premium publisher relationships, Private Marketplace Deals (PMPs), and Programmatic Guaranteed placements. Utilize Pixilate Publisher Trust Index to identify whitelist publisher sites within the Trade Desk 100 and Sellers & Publishers 500+. ● Manage audience AI technology vendor relationships to layer in proprietary campaign audience targeting and optimization tools to drive better performance metrics, and eliminate wasteful ad spending against the wrong target audiences, bots, fraud, and made-for-advertising (MFA) websites. Layer in attention metrics and AI Personalization targeting to ensure display and video ads are placed above the fold, and are actually seen, not just viewable. ● Experienced in the Advanced TV convergence with Linear TV to capitalize on how audiences use both media to engage them through effective video activations for maximum unduplicated audience reach and message frequency. Develop interactive CTV ad creatives to drive engagement and fill the lead nurturing funnel. Capitalize on the advancement of audience measurement tools and IP targeting through Automatic Content Recognition (ACR) technology to reach in-market audiences and retarget messages to them on all other devices in the household. -
Integrated Digital StrategistNexstar Media Group, Inc. Jul 2018 - Jul 2022Irving, Tx, UsGREW & DIRECTED A $1.5M ANNUAL BOOK OF MULTI-PLATFORM DIGITAL MEDIA BUSINESSHired to manage, develop and support the company’s digital media business. Supported advertising sales and clients directly. Pursued and garnered new cross-device advertising campaigns in retail, healthcare, legal, higher education, auto and grocery verticals. Managed campaigns through a full-service, third-party digital partner. Left to pursue a new digital media opportunity working remotely.● Successfully worked in concert with linear television flights to provide full-funnel digital solutions with tangible Return On Ad Spend (ROAS)—personally driving millions of dollars in revenue.● Maximized Nexstar’s powerful and proprietary first-party data tool gained from over 170 local news websites to reach in-market audiences across all household devices—successfully communicating and translating the value to client and agency partners.● Leveraged Nexstar-owned Supply-Side Platform (SSP) video solution that provided clients with access to premium OTT Private Marketplace (PMP) video ad inventory displayed specifically on connected TV’s for the greatest brand impact.SELECT CAREER HIGHPOINTS:● LEAD GENERATION EFFICIENCY. Assisted a college’s adult graduate education program in lowering their cost-per-lead by 30% while raising their application-to-enrollment rate 40% — taking it from 10% to 14%. Recognized for efforts in ensuring that their 13 graduate education programs had enough students each semester to proceed. ● DIGITAL MEDIA SALES. Consistently beat all regional digital media sales goal expectations for Nexstar Media, the largest media company in North America. Delivered best-in-class results 16 quarters running.● MARKET MAKER. Worked with a large local retailer in a highly competitive market to successfully drive lead flow and phone calls. Increased the quality of the client’s web traffic, delivered improved key metrics and drove a 15% increase in proposed new business. -
Digital Media StrategistDixon Schwabl Advertising Sep 2013 - Apr 2018Victor, Ny, UsOVERSAW ANNUAL MEDIA BILLINGS OF $12M PLACED NATIONALLY AND REGIONALLY.Managed strategic planning, development, execution, optimization and reporting of digital B2C and B2B media plans for high-profile clients like Frontier Communications, The PGA Championship and Community Bank N.A. Position eliminated with the loss of the Frontier account.● Utilized first- and third-party research and analytics data to discover insights and drive decision making and also segment website user profiles through a Data Management Platform (DMP).● Managed a wide variety of digital campaigns, including mobile/desktop/tablet display, CTV/OTT and pre-roll video, paid search, social and digital audio.● Executed various digital tactics through programmatic buys on the ad exchanges and direct-to publisher relationships, including contextual, behavioral (in-market, custom affinity), whitelist, look-alike, native, remarketing, IP household and lat/long targeting.● Optimized campaigns through front- and back-end strategic KPI’s, including addressing cost-per-sale, cost-per-call, cost-per-inquiry, cost-per-interaction, cost-per-click, bounce rate, & time-on-site.SELECT CAREER HIGHPOINTS:● MEDIA STRATEGY AND PLANNING. Managed a recurring $1M monthly digital ad spend for an industry-leading national telecommunications company seeking to capture and retain market share. Lowered their cost-per-lead from $300 to $175 through rigorous campaign optimization.● COMMUNITY ENGAGEMENT. On behalf of a local not-for-profit, launched a highly successful “recycling” program. Delivered a 50% increase in the number of calls for service.● REVENUE DRIVER. Working on the PGA Tour Major Championship, again exceeded all client goals and expectations. The results: Increased ticket sales and attendance by 20%. -
Senior Account ExecutiveTipping Point Media Feb 2012 - Sep 2013Rochester, Ny, Us -
Media SupervisorButler Till Media Jul 2011 - Jan 2012Rochester, New York, Us -
Director Of Account Services And New BusinessAdworkshop Jun 2010 - Jul 2011Lake Placid, New York, Us -
Media DirectorAdworkshop Jun 2005 - May 2010Lake Placid, New York, Us
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Media PlannerAdworkshop Mar 1999 - May 2005Lake Placid, New York, Us
Jonathan Bouman Skills
Jonathan Bouman Education Details
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University Of RochesterEnglish -
University Of RochesterGeneral
Frequently Asked Questions about Jonathan Bouman
What company does Jonathan Bouman work for?
Jonathan Bouman works for Audiencex
What is Jonathan Bouman's role at the current company?
Jonathan Bouman's current role is Senior Digital Media Strategist.
What is Jonathan Bouman's email address?
Jonathan Bouman's email address is jb****@****star.tv
What is Jonathan Bouman's direct phone number?
Jonathan Bouman's direct phone number is +158534*****
What schools did Jonathan Bouman attend?
Jonathan Bouman attended University Of Rochester, University Of Rochester.
What are some of Jonathan Bouman's interests?
Jonathan Bouman has interest in Poverty Alleviation.
What skills is Jonathan Bouman known for?
Jonathan Bouman has skills like Media Planning, Digital Media, Advertising, Media Buying, Marketing Communications, Social Media Marketing, Marketing, Social Media, Brand Development, Google Analytics, Media Relations, Online Advertising.
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