CXO - helping build products/brands/ companies to accelerate growth. Known as a creative thinker and problem-solver who excels at guiding teams through challenging projectsSPECIALITIES• Strategy - Corporate Strategy, Business road map, infrastructure planning• Marketing - Brand communications, Product management, Innovation/New product development, Media management, Market research, CRM which includes loyalty program, direct marketing, public relations etc.• Retail Operations - Management of chain of stores, profitability, retail expansion, visual merchandisingKEY POINTERS• Over 20 years’ experience across diverse businesses/ industries like retail, e-commerce, fashion, consumer products, hospitality, information technology, and advertising.• Specific expertise in incubating and growing businesses like retail, fashion, hospitality, airline retail, new brands/products, e-commerce & new media; apart from working on existing businesses.• Have been responsible to develop & implement plans for sustainable business growth• A marketer who has moved to a business role. Has exposure to all aspects of marketing like digital (media and social), ATL, BTL, PR, etc.• Have managed multiple multi-crore businesses• A strong entrepreneurial spirit coupled with a solid combination of ethics, simplicity, and dynamism with a proven ability to approach problems from different angles and with a fresh mind-set & can-do attitude.
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Co-FounderVivenza Health & WellnessBengaluru, Ka, In -
Co-Founder & Chief Executive OfficerSocialgrids Jul 2024 - Present -
AdvisorToolbox India Foundation Aug 2022 - PresentMumbai, Maharashtra, InHelp non-profits improve their capabilities in the areas of education, economic development, community development, and health. Using my professional experience to assist non-profits in making the most of their current infrastructure. -
Visiting ProfessorVarious B Schools Aug 2021 - PresentTeach Marketing & Strategy
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Business And Marketing Advisor/ ConsultantIndependent Consultant Mar 2015 - PresentIndependent Business Consultant. Fractional CEO/ COO/ CBO/ CMO• Consult largely in strategy, marketing, sales and operationsAdvising businesses with foci on business strategy, marketing, sales/ retail, and operations. Engaged with B2B, FMCG, ECommerce, Retail, QSR & Healthcare clients.
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Chief Executive OfficerIronhill India Nov 2022 - Jun 2024Hyderabad, Telangana, InDeveloping high-quality business strategies and plans ensuring their alignment with short-term and long-term objectivesLeading and motivating team to advance employee engagement and develop a high-performing managerial teamOverseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission -
Senior AdvisorCentigo Mar 2018 - May 2020Stockholm, SeConsulting/ advising businesses with foci on business strategy, marketing, sales/ retail and operations. B2C and B2B. Leveraging the multiple experiences to provide an actionable direction. Engaged with B2B, FMCG, ECommerce, Retail/ QSR & Healthcare clients. -
Co FounderVarun Ventures (Exited) Mar 2015 - Dec 2018Kylie's - The Bao Shop. A QSR in downtown Bangalore and Indiranagar
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Co FounderShasva Products (Acquired By Heads Up For Tails) Mar 2017 - Aug 2018Pet food and treats under the brand - Bob's Kitchen.www.lovebobskitchen.com
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Chief Operating OfficerUniversal Sportsbiz Private Limited Sep 2014 - Feb 2015Bangalore, Karnataka, InUSPL is an organization which deals in celebrity commerce.Responsible for all operations across various businesses:a) Memorabiliab) Licensed merchandisec) Ethnic weard) Western wear -
President - New Business InitiativesAmalgamated Bean Coffee Trading Co Ltd Apr 2011 - Aug 2014New businesses/ products/ categories/ brands/ avenues & revenue streamsAirline Retail OperationsOn board retail management of food, beverage and merchandise Managing the P & LResponsible for aspects like Operations, F&B, Planning, HR, etc.Maximize the performance with strong focus on leadership, employee management and effective team collaboration Previous responsibilitiesMarketing & Sales of the Luxury ResortsE-businessMerchandiseNew Brands/ BusinessesAnalyzing new business opportunities Ancillary RevenueEbusinessRunning the e-commerce initiative and responsible for the businessIntegrated online - offline play Responsible for working on strategy, marketing/sales plans, procurement plans, vendor development.Should work on product placements and market penetrationsMerchandiseOverall Ownership of the following: P&L, pricing, promotion, stock management, product development etc. Running the private and manufacturer label business ranging from coffee powders, confectionery, crockery, beverages to savoriesDeveloping new categories & brands. Category extension/ new product developmentStrategic Marketing Alliances/ Ancillary RevenueTreated as a separate P&LResponsible for defining & leading strategic alliances that affect the company's ability to execute on strategic goals and meet customer and stakeholder needs. Developing and evaluating new alliances strategically and financially, and managing existing alliances on an ongoing basis. Cultivating diverse cross-functional relationships and utilize consumer research, industry evaluation, and strategic analyses to provide significant, long-term value for partners.Contributes to development of target alliance pipeline and sourcing and evaluation of opportunities for expanded business relationships with existing partners. -
Sr General Manager - New Business InitiativesAmalgamated Bean Coffee Trading Co. Ltd. (Coffee Day) Jan 2007 - Apr 2011Bangalore, Karnataka, InStrategic Initiatives across the groupMerchandise, Alliances, Airline Catering and Luxury ResortsAirline CateringManaging the P & LResponsible for aspects like Operations, F&B, Planning, HR, etc.Marketing & SalesHeading Marketing & Sales for the Luxury Resorts Develop & implement the positioning strategies of the brand to exceed market expectations Develop & implement customer relationship programMerchandisingDevelop a range of products for retail in resorts Identification & implementation of sales & distribution systems, pricing strategies etc. -
Sr Marketing ManagerFuture Group (Pantaloon) May 2006 - Dec 2006Mumbai, Maharashtra, InImplement the marketing plans and programs Managing ATL and BTL activities for the Central brand of seamless malls across India.Monitor the performance and progress of marketing initiatives versus prescribed goals stipulated in the approved marketing plans and within specified budgets.Coordinate with operations and brand relationship teams to check on the progress of any advertising and promotional campaigns aimed at generating footfalls & thereby generating sales.Contract independent 3rd party market research and survey firms to assess the success or failure of promotional and advertising campaign.Conduct focus group discussions with invited customers, sales agents and marketing people to explore ways to improve products and services.Provide marketing performance reports to higher management. -
Campaigns Manager - Strategic InitiativesIntel May 2005 - Jan 2006Santa Clara, California, UsManaging strategic initiatives to increase PC penetration in new markets -
Head - Marketing & Retail OperationsWeekender Aug 2001 - May 2005Sioux City, Iowa, UsWas responsible forRetail operations managing 55 stores (company and franchisee owned) across the country,Marketing - advertising, public relations, CRM, Loyalty programsVisual merchandisingRelationships with key licensors like Walt Disney and Warner Bros.Significant milestones and team achievementsWas a core member of the team which doubled the turnover in 2 yearsRepositioned the brandsResponsible for the new retail identityLaunched ToonworldDeveloped, launched and managed the loyalty programs. -
Sr ConsultantPlanetasia Jan 2000 - May 2001InPart of the ebusiness consulting team- Working with various businesses to enable their online forayDesigning business plans and strategyWas also managing the Planetasia brand -
Acc ManagerEnterprise Nexus Aug 1996 - Dec 1999
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Area Sales ManagerBilt 1995 - 1996InHandling sales of edible oil brands - Sampoorn Soya, Prime Life Sunflower and Gopal Vanaspati in Madhya Pradesh and Chattisgarh.Managing a team of 10 members across the states.
Vejay Anand S Skills
Vejay Anand S Education Details
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T A Pai Management Institute, ManipalManagement -
Manipal Academy Of Higher EducationPharm Sciences -
St. James' School (Kolkata)
Frequently Asked Questions about Vejay Anand S
What company does Vejay Anand S work for?
Vejay Anand S works for Vivenza Health & Wellness
What is Vejay Anand S's role at the current company?
Vejay Anand S's current role is Co-Founder.
What schools did Vejay Anand S attend?
Vejay Anand S attended T A Pai Management Institute, Manipal, Manipal Academy Of Higher Education, St. James' School (Kolkata).
What skills is Vejay Anand S known for?
Vejay Anand S has skills like Leadership, Marketing Management, Direct Marketing, Positioning, Corporate Identity, E Commerce, Consumer Insight, Social Media, Web Marketing, Online Marketing, Business, Key Account Management.
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