Gayle Moss Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc

I'm a digital marketing diva and passionate writer that loves to get her hands dirty!So, whether you are looking to increase brand awareness, fill your sales funnel, or develop deeper relationships with your target audience, I'm ready to roll up my sleeves and become part of YOUR team to help you meet or exceed your business objectives.Check out some of my clients and what we've be able to accomplish together…www.on-mark-it.com/clients

Vancouver, Bc

PressReader is the global leader in multi-channel, cross-platform content distribution and monetization and the chosen partner of more than 3,500 publishers from 100 countries.For 6 years I was retained as a senior marketing consultant for PressReader. Reporting to the CEO, I was responsible for all SEM, SEO, content marketing, PR, social media, advertising and event management for the company's B2C and B2B products.I worked closely with the VP of Publisher Relations to create marketing programs to attract new publishers to the PressReader Publishing network, which has grown from 350 in 2006 to over 3.500 today. In the B2C space, I helped grow the user base for the company’s award-winning mobile news application, PressReader, into millions.For the B2B division, I was responsible for marketing PressReader solutions to vertical market clients (e.g. hospitality, aviation, marine, library, corporate and government) supporting both direct sales and indirect agents worldwide.I was the primary author for all corporate communications, marketing collateral and PR, including: website content, newsletters, blog, email campaigns, brochures, presentations, media releases, radio and video scripts, case studies, advertisements, contributed articles, business plans and investor relation communications. I continue to consult to PressReader as a Content Strategist and am the Editor of The Insider magazine, a trade publication that digs deep into the issues that keep publishing and business executives awake at night.

I write a regular column for Inside Golf Magazine covering PGA/LPGA Tour events, equipment reviews, golf course reviews, golf tips and "shot talk".Search for "Golfgal" at http://www.insidegolf.ca for some of my articles

An avid golfer and storyteller, I have taken my passion for words and the sport to create entertaining posts and videos about "all things golf" including course reviews, celebrity interviews, tour commentary, swing tips and rants and raves.Visit www.golfgal.ca and let me know what you think.

Vancouver, Canada Area

Golf Fore Gals (GFG) is a unique multi-course golf club for women of all skill levels. Its mission is to offer women a fun, safe and welcoming environment to learn, practice and play golf. To help create brand awareness and grow memberships, I developed and implemented integrated social media, PR and marketing campaigns designed to meet GFG’s business objectives.This included:• Writing SEO-optimized content for the new GFG website• Online advertising (SEM, Banner, Facebook)• Public Relations• Content Marketing (Blog writing, monthly newsletters, presentations)• Facebook contests• Leveraging and growing GFG’s existing social media footprint (Facebook, Twitter) to attract new members and increase brand awareness, membership and revenues.

Vancouver, Canada Area

On June 23, 2014, BC’s first female golf professional, Ginny Golding, was looking to help educate young girls in Africa by raising $65,000 for the Canadian Harambee Education Society (CHES) by playing 65 holes of golf on her 65th birthday.In March 2013, I developed new website content about the event/charity, wrote a press release and pitched it to media. This outreach helped create awareness for the event and captured local media attention, resulting in articles in The Vancouver Sun, Inside Golf Magazine and Kelowna Capital News. It also resulted in Ginny being a guest on, Global TV's Weekend Morning show a week before the event.One Swing at a Time was a huge success, raising over $80,000 for the charity.

Through my Kick Start Marketing Program (A “learning to fish” initiative) I helped Golf ClubSox establish and grow their presence in social media (Facebook, Twitter and Pinterest), update their website, create a content marketing program and secure product reviews with high profile golf bloggers (Golf Girl’s Diary, The Hackers Paradise, The Local Golfer, Golf Life and Girl Friend Golf).After only 6 weeks, the company was able to take on the management of all its own marketing programs and is gaining new fans and sales for its highly unique golf club covers as a result.

In February 2014, I helped ColdFusion Golf gain some early brand awareness for their cold weather golf ball through golf PR and blogger outreach.Numerous product reviews and articles were written as a result in Sports Illustrated, Golf Digestix, Inside Golf Magazine, The Hackers Paradise, Ottawa Golf Blog, Golf For Beginners Blog and Golf BloggerThis project also helped to create interest in ColdFusion Golf balls in colder climate countries such as Iceland and the UK, which opened new distribution channels for the balls.

Houston, Texas

Texas Golf ConneXion (TGC) launched the first in a series of many "Compete for Compassion" golf tournaments events in 2013 designed to help raise thousands of dollars for local Houston children’s charities. As their PR Consultant I was responsible for creating PR, social media and marketing campaigns to generate media interest and attract golfers, sponsors and celebrities to their tournaments.

I was a daily blogger (Golfgal) for Golf For Women magazine. I shared news from the world of golf and provide commentary from a business woman's perspective.I also did weekly interviews with Big Break Ka'anapali contestants on the GFW blog and was featured regularly on the home page of the GFW site. A link to my blog was also posted on LPGA.com and Golf Channel's websites.In July 2008, GFW magazine ceased to exist so I moved the "Best Of" GFW posts here: http://golfgal.typepad.com/golf_gal/At that time, Golf Channel approached me to see if I wanted to interview Highway 18 contestants each week and post the interviews on my personal blog (www.golfgal-blog.com). With support from Golf Channel I do weekly interviews with contestants on all Big Break reality TV shows. I just completed Big Break Michigan and will start Big Break PEI in May 2009.

Victoria, Bc

Eruptik is an information management solution provider in Victoria, BC, that works with IT consultants to deliver impossibly powerful business systems for corporations and government departments that require no additional software or hardware. I helped Eruptik in its re-branding efforts by developing all of the written content for their website, case studies, corporate overview, partner brochure and a press release to launch their new brand into the market.

Vancouver, Bc

IBM in partnership with Library & Archives Canada and the University of Ottawa contracted me to produce a marketing package that would be used to raise $2M in sponsorship money for CanadaJam – an unprecedented 72-hour online event that will forge a holistic Canadian view of our people, our land, our culture, our history and our place in the world. In just 3 weeks, I and my graphics designer created a unique brand for CanadaJam, 3 marketing brochures, a compelling PowerPoint presentation and branded folder.

As part of the preparations for the third session of the World Urban Forum, the Government of Canada, in partnership with UN-HABITAT and IBM sponsored a global 72-hour internet event called the Habitat JAM. From December 1st to 3rd, 2005, the Habitat JAM brought people from all walks of life around the globe together to identify “ideas to action” on how to solve the world’s most critical urban issues. Working closely with IBM as the JAM technology provider, grassroots organizations, youth groups and with a team of 20 consultants reporting to her, Ms. Moss:• Developed and executed the event project plan and marketing campaign• Convinced over 450 organizations to be “network champions” for the jam, sharing the event with their combined network of over 12M • Recruited over 700 subject matter experts, dozens of high profile moderators and facilitators• Attracted over 39,000 participants from 156 countries to the event in just 3 months of marketing.

FusionWare Corporation, founded in Dec 2005 is a privately-held software company with offices in the US, Canada, and Australia. FusionWare develops data access and intelligent integration (Web services) solutions. Reporting to the CEO, accomplishments included:• Launched FusionWare and its flagship product (the FusionWare Integration Server) into the market.• Developed and executed the FusionWare marketing plan, including market segmentation, research, competitive analysis, branding, media and analyst relations and web site content.• Developed the FusionWare partner program.

Prior to its acquisition by Open Text, BitFlash was a global wireless software start-up with innovative technology that enabled the delivery of high-performance, visually rich content and applications to mobile users. Reporting to the CEO and President, accomplishments included:• Spearheaded BitFlash global product management and marketing strategies including: branding, product roadmaps/plans and pricing based on comprehensive market research and competitive analysis for both BtoB (Enterprise wireless applications) and BtoC markets (Multi-media messaging in Europe and web-based content creation tools)• Developed strategic relationships and programs with channel and technology partners to OEM and resell BitFlash products, technologies and services to carriers, handset manufacturers, consumers and enterprises.• Active member of the BitFlash executive team, responsible for communicating the company vision, mission, product and technology value propositions and success stories to employees, partners, customers, industry analysts and the media.

Mitel launched the next generation of communication systems in a converged voice and data network in the late 1990's.Within a lean Marketing organization, my responsibilities included strategic and tactical product marketing of Mitel’s new VoIP platform, desktops and applications, including its IP Phone portfolio, Speech Recognition and IP-enabled applications.Reporting to Vice President of Mitel’s Applications Business Unit, accomplishments included:1. Champion for Mitel’s Voice over IP Systems and Applications strategy and product roadmaps.I managed a team of 24 product marketing managers and support specialists, responsible for delivering marketing strategies, plans, roadmaps and business cases for Mitel’s new IP PBX systems, desktops and applications (e.g. unified messaging, speech recognition, call centres).2. Leading Mitel’s IP Phone portfolio core team, which also included senior representatives from Marketing, R&D, Manufacturing and Project Management.I was selected for Mitel’s Leadership Program by Mitel’s Executive Committee. (< 1% of Mitel’s 6000 employees were selected for this program).

Reporting to the Managing Director of SHL’s Federal Systems Division I managed multi-million dollar projects to federal government departments and related organizations. (details on each project are available upon request). I was also responsible for delivering project management training within SHL and was TQM facilitator for the Federal Systems Division.Based on consistently excellent performance, I was recommended for a promotion to a senior management position responsible for multiple projects and project teams.I was the proposal manager for the Bank of Canada $10M Savings Bond System redesign project. I managed all aspects of proposal process, including: planning, staffing, development, client liaison and delivery. I directed a team of 20 individuals from three partnering organizations to deliver a successful bid. I was subsequently awarded “Employee of the Month” from SHL Systemhouse Canada.