Oliver Norton Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Driving Learning Through DataCreated the Learning Agenda framework, using an adapted stage gate implementation model to facilitate multiple learning initiatives, and ensure focus on key business objectives. Coordinating multiple stake holders to implement this new approach across Klick.Adapting to a Changing Measurement LandscapeDesigned and implemented an approach to creating measurement frameworks that would help modernize the approach to measurement and help adapt to changes in the market.Data Structuring For Faster InsightsLead the development and implementation of Takeda’s Taxonomy to facilitate faster analytics and deeper insights.

Toronto, Canada Area

Leadership & Growth Integral in establishing, and growing, the Marketing Science consulting group at OMD Canada, whilst overseeing the McDonald’s and Nissan Alliance teams.Business Results FocusedEstablished, and implemented McDonald’s CA Media KPI’s, that correlated to real business results.Effective Insights FasterImplemented renewed taxonomic structures across the entire business, increasing analytical efficiencies.Designed, and oversaw, the implementation of McDonald’s first automated reporting Dashboard.Continuous Strategic LearningDesigned and implemented the learning agendas for McDonald’s and Mitsubishi. Combing research, analysis and testing methods to define optimum strategies.Data Driven SuccessSteered McDonald’s GMA media towards 3 consecutive years of efficiency gains.Effective SegmentationExtensive experience in establishing target segments for large clients. Not only developing the who, but the when, and where in how to activate them.

Toronto, Canada Area

Various

Self StarterWorking for myself I managed several clients seeing multiple deliveries, across several markets, in different time zones predominantly in FMCG.Identifying OpportunitiesBuilding business cases for product launches in the US, Germany, Indonesia, Mexico, Portugal, & the UK.Conducting market feasibility studies, SWOT analysis, price point optimisation, and Trend Analysis.Creating, & Streamlining Process SolutionsCreation of market spend negotiation tool for Tine.Process improvement of Perceptors’ analytic, and data publication, methods. Consumer InsightsFormulation, and analysis of consumer consumption questionnaires across multiple CPG industries.Innovation IdeationLeading ideation workshops based on consumer research to develop FMCG product ideas for testing in the Scandinavian market.

Oslo / London

Finding the Best IdeasContinuous detailed best practice and trend research designed to ensure client are utilising the best currently available strategies from across the world.Creating Powerful Insight ToolsConceptualised and built Jotun’s ocean liner efficiency calculator to support innovative new efficiency guarantee sales strategy.Developed EDGEs first business intelligence tool, allowing clients to ascertain consumers desires based on needs states.Guiding Effective WorkshopsLead strategy and analytical workshops both domestic and international, focusing on innovation management, strategy ideation and opportunity surfacing.Social Engagement OverhaulsAnalysis and optimisation of Tine and Peppe’s pizza social media frontage including consumer relations.Opportunity & Change Implementation StrategyAssisted in the development of the EDGE’s 5 year plan, highlighting key changes for the companies’ transition to Innovation consulting.Conducted regular SWOT analysis of Scandinavian lunch and dinner market for Tine. Key AchievementsEDGE Conceptual Needs Map App ▪ Created EDGEs first Qlikview based application ▪ Developed the cypher that allowed cross need/situation/demographic analysis ▪ Result: The creation of an entirely new product that could be sold to multiple FMCG food clients for both Lunch and Dinner. Ocean Liner Efficiency Calculator ▪ Conceptualisation and creation of Ocean Liner Efficiency Calculator ▪ Based in Excel the calculator required minimum input and would allow a 5 year performance analysis and the potential efficiency saving for clients high ▪ Result: Facilitated an entirely new way of selling paint, no longer would it be sold on the price of paint but on a guarantee of efficiency savings.

New York City

Responsibilities and Projects• Weekly account compliance report • Account closure compliance checks and fee assignation • Liaison with 3rd party Law Firms over un-paid Invoices and disputes• Monthly Net Asset reporting for use by Mutual Fund Team. Key AchievementsOverhauled IRC reporting metric ▪ Restructured quarterly Internal Review and Compliance reports into one cohesive document ▪ Result: Allowed for quicker turn over of IRC bringing each meeting forward by 2 weeks, meaning potential compliance issues could be spotted earlier.Improved efficiency of Legal Invoicing System ▪ Oversaw the implementation of a new digitally based recording system for all invoices ▪ Created a new database system and e-mail procedures. Result: A large reduction in invoice loss and late payment fees.

Amsterdam

Responsibilities and Projects• Monthly performance dashboards for Europe’s 5 largest markets• Euro N pricing deliberations,• Intermediate communication between subsidiaries and US headquarters• Creation of presentation material for correspondence Key AchievementsDuracell and Pringles Promotions ▪ Assisted in the development of potential promotion mechanics. ▪ Oversaw the inclusion of Duracell batteries in European Mattel RC products. Result: Project led to European Duracell pack promotions, Pringle promotion plan was later adapted to a McDonalds promotion used in France and Spain.Deep Dive Action Figure Analysis ▪ Conducted an in depth research project into all areas of the Action Figure market from emerging trends to movie IPs ▪ Developed possible strategies for implementation of new IPs into European markets. Result: Highlighted the importance of movie IPs in the Action Figure market and highlighted the legal difficulties inherent in launching a TV IP for the purpose of Action Figure marketing.

2:1, Business Administration And Geographical Information Systems

Activities and Societies: CEO of Business Game group. Participated in Football and Squash societies.

A Levels, Physics, Business Studies, Ict And General Studies

I was in the Rugby, Hockey and Cricket teams. I was also a prefect and required to take part in various after school events.