Senior Data Analyst
CurrentDriving business growth through data analytics by adopting a Data Partnerapproach with Finance (collaboration with CFO) and Revenue (CSO) teams to streamline attribution, forecasting, and reporting tasks.Key contributions include:- Enhancing the Monthly Recurring Revenue model and overseeing critical financial metrics (MRR, Revenue, Retention, LTV, CAC, ROI).- Leading coordination and research across multiple analytics teams- Delivering research that drives actionable process improvements (discount policy, revenue ownership model)- Uncovering growth opportunities and optimization potential (customer segmentation, account valuation, LTV attribution across Marketing, Retention, Expansion, and Product)- Designing and developing Tableau dashboards (advanced visualisation, LOD expressions, parameters, complex data blending, and optimizing performanceheavy queries)- Managing attribution tasks and A/B experimentation to drive data-driven decision-making- Interviewing and onboarding newcomers- Qualification of new subscription management platform (Recurly, Chargebee, Zuora)- Integration of Enterprise solution into metric pipeline.