Accomplished marketing professional with over 20 years of experience driving business growth through strategic media planning, digital marketing, and brand activation. Proven success in leadership roles, with expertise in client service, campaign management, and data-driven decision-making. Known for strong interpersonal skills, a collaborative approach, and an extensive professional network, I have a consistent record of creating and executing successful sales and marketing strategies. Adept at analyzing market trends, managing budgets, and leading cross-functional teams, I am committed to delivering measurable results and fostering impactful client relationships._________________________________________________CORE COMPETENCIES• Marketing role in Bangladeshi media environment• Developing and executing marketing plans and programs (ATL and BTL), to ensure profit growth.• Specifying market requirements by conducting market research• Developing, recommending and executing pricing, positioning & segmentation strategies.• Price bargaining both for effective media buying and third party associates • Designing and maintaining marketing collateral• Maintaining professional internal and external relationships that meet Company core values