Develops Europe Brand Marketing plans across Cars, Bikes and Commercial Vehicle Oil brands, adopting and adapting global brand strategies and programs. - Responsible for Master brand and Cross space brand initiatives. - Leads development of engagement strategy for consumers including media planning with special focus on leveraging and building capability in digital media.- Manages Europe product portfolio in line with the global brand architecture, proposition and guardrails.

Lead the marketing team to effectively implement all marketing programmes to underpin the strategy. Key accountabilities; - Develop the cluster's 5‐year strategy. Lead the marketing team to create and execute the annual marketing plan that serves the strategic priorities.- As a key member of the cluster leadership team, bringing the voice of consumers and customers to the table and ensuring appropriate focus on delivery of our marketing strategy.- Provide leadership, direction… Show more Lead the marketing team to effectively implement all marketing programmes to underpin the strategy. Key accountabilities; - Develop the cluster's 5‐year strategy. Lead the marketing team to create and execute the annual marketing plan that serves the strategic priorities.- As a key member of the cluster leadership team, bringing the voice of consumers and customers to the table and ensuring appropriate focus on delivery of our marketing strategy.- Provide leadership, direction, coaching and development opportunities to the marketing teams to build a world class marketing function with solid capability and strong talent pipeline.- Lead input and output for the following planning purposes: - Demand, Vulnerability and Opportunity Planning - Brand and Channel Plans - Marketing plans and ASP investment plan - Pricing implementation in the country- Marketing mix responsibilities include: - Pricing planning & execution - Promotion/communication to both consumer and trade targets - Channel strategy, customer segmentation and development of winning customer value propositions - Product portfolio management to deliver near and long term GM growth targets consistent with global space/brand strategies- Manage and effectively deploy the cluster's ASP and variable trade resource allocation. Conduct rigorous evaluation of the business results/ROI to ensure cost efficiency. Show less

Managed the powerbrand of Castrol CRB globally across all channels and countries. Key accountabilities; - Leading the development and implementation of the global brand strategy- Managing brand related projects and developing a robust innovation pipeline in order to manage the product’s evolution over time.- Developing deep insight into customer/consumer/channel needs and competitor responses.- Driving excellence in marketing communications and contributing to the development of… Show more Managed the powerbrand of Castrol CRB globally across all channels and countries. Key accountabilities; - Leading the development and implementation of the global brand strategy- Managing brand related projects and developing a robust innovation pipeline in order to manage the product’s evolution over time.- Developing deep insight into customer/consumer/channel needs and competitor responses.- Driving excellence in marketing communications and contributing to the development of country plans, portfolio management and communications strategies. Show less

Managed and led the marketing effort in Turkey for the Commercial Vehicle Space with B2C, B2B and B2B2C aspects. Key accountabilities; - Creating and executing marketing plans and programmes that serve short‐ and long‐term objectives while optimizing the marketing budget- Be the focal point and leader of the consumer and customer understanding in the space and create winning customer offers and consumer propositions- Responsible for commercial vehicle oil brands and their… Show more Managed and led the marketing effort in Turkey for the Commercial Vehicle Space with B2C, B2B and B2B2C aspects. Key accountabilities; - Creating and executing marketing plans and programmes that serve short‐ and long‐term objectives while optimizing the marketing budget- Be the focal point and leader of the consumer and customer understanding in the space and create winning customer offers and consumer propositions- Responsible for commercial vehicle oil brands and their communication, product portfolio including driveline and strategic pricing, i.e. manage the whole marketing mix in the space Show less

Acted as the Technology SPA for the cluster and leads the technical support team. Key accountabilities;- Responsible for providing technical support and training to sales within company and to customers- Technology SPA for Turkey and Caspian region- Management of product portfolio and Used Oil Analysis Programme- Representing Castrol Turkey in sectorial organisations as the technical expert.

Managed the Central and Eastern Anatolia direct fleet channel. Key accountabilities; - Managing direct fleet customers with a TO of over 1 m$- Responsible from the indirect fleet segment viadistributors - Recruiting and mentoring sales representatives working in the distributors in fleet segment.

Responsible for the technical service of key account customers. Key accountabilities; - Up‐trading product mix through technical studies to enable a win‐win situation- Providing technical support to territory sales managers

Provided technical support to sales departments and customers.

Reviewing and updating technical documents.