• Managing regional marketing teams across UKI, Eastern Europe, Middle East, Turkey and Africa• Developing and implementing integrated marketing campaigns for Cambridge product offering across the region to achieve lead targets and sales revenue. • Working closely with the global marketing team to implement and localise global campaigns as well as working with the regional teams to create custom local campaigns for both B2C and B2B audiences.• Working closely with the brand team as well as internal and external stakeholders to implement a seamless roll out for the new Cambridge “English” Brand. • Supporting the propositions and customer experience teams in developing comprehensive customer journey maps and delivering a superb customer experience.• Support the development and delivery of sales enablement kits for sales teams and channel partners• Leading a digital transformation project including an end-to-end digital demand generation strategy and lead management platform and processes through marketing automation.

• Developing and implementing marketing strategy for the Middle East, Turkey & Africa Region• Developing and implementing an effective marketing plan through digital marketing, events, and PR• Managing company website and all social media channels. • Doing market research and analysis, planning competitive marketing programs• Ensuring a successful brand management and integration across channels with overall brand positioning, brand guidelines• Maintaining customer service and managing after sales support• Preparing marketing reports

• Developing and implementing marketing strategy for Turkey, Ukraine and Central Asia Region• Developing and implementing an effective marketing plan through digital marketing, events, and PR• Managing company website and all social media channels. • Doing market research and analysis, planning competitive marketing programs• Ensuring a successful brand management and integration across channels with overall brand positioning, brand guidelines• Maintaining customer service and managing after sales support• Preparing marketing reports

• Planning, budgeting, overseeing, and documenting all aspects of the projects • Managing the internal marketing teams to deliver the marketing strategy for international trade exhibitions, conferences & industrial magazines.• Developing relations with the embassies, consulates, trade offices, press, local agencies and local authorities• Developing the product branding and promotional materials.• Participating local and international events to promote our projects, products, and events

• Creating the financial audit reports• Preparing and managing Group Sales Agreements and communicating these with the other departments• Developing and comparing pricing estimates and preparing negotiation agreements• Preparing sales and marketing plans for respective hotel departments• Creating a customer relationship management plan and developing alternate strategies in order to increase the customer loyalty

• Processing applications for JWU Feinstein Graduate School • Answering inquiries through e-mail, telephone and in person during orientations, info sessions and business expos• Working closely with the 3rd party agents to market and advertise the Graduate Programs in Turkey• Assisting Marketing Department for the advertising campaigns• Representing the Graduate School Admissions at the Seminars, and Business Expos to promote the Graduate Programs

• Assisting on audits, mainly at client sites e.g. cash, fixed assets, trade payables and receivables• Variety of audit tasks, such as controls testing and walkthroughs• Administrative duties in the office