Onur Kecoglu,M.Sc. Email & Phone Number

İstanbul, Turkey

İstanbul, Türkiye

Managing Digital Growth initiatives in HQ Global Digital Marketing Unit & Global Brand Management Directorate;• End to end management of Searchandising, Sponsored Product Ads, Retail Media Investment within e-retailers and Google Paid search campaignsMain Achievements: High ROAS (Average 12) & Revenue (More than 1 Mil Euro sales) with continuous tracking & optimization in E-Retailer campaigns. + 15pp increase in High Segment products Where to Buy Conversion (WTB Events/Product Pageview) generated from Paid Google Search campaigns. • Coordination of Google search initiatives with local country teams, SEO agency and deep dive tracking of Google Share of Search compared with competition brands in related country & sectors • Digital campaign business KPI targeting & tracking, revisit of the target & budget utilization, post campaign analysis and consolidation with media KPIsMain Achievements: Business KPI tracking of digital campaigns for the first time in Arçelik Global• Website Analytics & User Funneling activities from Awareness to Ownership in all stages of user journey• Provide a market intelligence resource; detailed analysis of market & our brands sell-in sell-out sales, market share, sales budgeting, Brand Health, Product data and combine with all digital marketing initiatives

Istanbul, Turkey

Worked as a Marketing Data Analyst in Marketing Excellence department• Being the data hub of the company's sales unit related business results, calculation & tracking market share of Brisa for different product segments in various sales channels (Turkish Replacement Channel, Export Channel Europe & Non-European Regions, OE Channel)Main Achievements: Data driven decision taking in all sales & marketing activities within organization • Detailed analysis of all market share data (Europool & GFK and regular & adhoc researches both qualitatively and quantitatively); preparation & communication of market reports with results, highlights, market insights to related business units & senior management teams • Support Channel Management activites - provide Geo Marketing related Brisa market results (state/province market results) to field sales specialists. • Being part of Strategic Planning process of Brisa, in which X+5 initiatives - priorities - strategies of the company are reviewed, planned and determined • Monitoring & analysis of trends in the automotive and tire industry with regards to key macro-economic and industry related indicators • Business development projects in order to increase Brisa's market research - demand forecasting competency levels - working on to automate data upload/analysis processes in order to have lean market research processes. Main Achievements: Being project manager & Data Translator of “Tire Oracle” project which has increased the efficiency of product supply of manufacturing plants. 20% improvement measured in gap between dealers’ orders and market demand in tire SKUs which increased marketing efficiency. The region/state/seasonal & product group based demand generation tool is being used actively by the company which is an important achievement for me. • Evaluation,calculation & results tracking of sales/market share related Key Performance Indicators of Marketing Directorate stakeholders

Istanbul, Turkey

Worked as a Business Analyst at Anadolu Insurance Company Project & Change ManagementDepartment. Main list of objectives;• Worked in Transformation Project that involves policy creation process of the company’s mainproducts that are Individual Health, Group Health, Individual Fire, DASK - mainly involved in Billing & Collection processes. • Business Requirements Gathering from related business units, gap analysis, determination ofbusiness decisions and validations, design of business processes• Worked with various stakeholders in international environment that consists global consultancycompany, product management business units, test management & development team members,conducting analysis meetings & interviews• Implementing process analysis, product & setup book documentation, data analysis, data mapping• Creating simultaneous solutions for sales/policy creation problems by problem analysis & bug fixing - collaboration with sales agencies & company sales specialists

Mandatory military service as an administrative officer

İstanbul, Türkiye

I have attended to IBM Global Business Services with Consultant by Degrees Programme, which is the graduate programme of the consultancy services of IBM. I have been a full time consultant and assigned as a business analyst/IT business analyst within my project assignments. I have been involved in projects related with Financial Services and Travel & Transportation sectors. My main list of objectives within the project assignments: - Data collection by managing/participating to interviews with client (interviews with different business units of the client and branch visits in FSS projects); taking notes, preparation of interview memos and distributing the interview results with project team - Carrying out various types of data analysis within the scope of the project (Customer Profile Analysis (Retail and Micro Enterprise Customers), Branch Network Sales Analysis,Customer based Profitability Analysis, Channel Preference Analysis, Sales & Product Portfolio Analysis, Asset and Portfolio Allocation Analysis, Performance Analysis, Industry Analysis for Micro Enterprises, Transaction Analysis, Full Time Employee analysis) and share the results with the project team - Investigation of domestic and global best practices within the project related research areas and share the results with the project team - Actively participation in preparation of the project outcome stages; bringing together related information, conversion of bulk information and data into precise, comprehensible data, preparation of presentation materials like slides, visuals, graphs, schemes, etc.- Determine the improvement opportunities for client's project related sales & operational process and applications like Personal/Commercial Loan, Foreign Trade, Mortgage, Money Transfer/EFT, Insurance, Letter of Guarantee processes etc. - Preparation of project related outcome documents that are use cases, user interface documents and generation of workflows for online marketing related business modules

Stockholm, İsveç

• Extensive Marketing Project for Stockholm’s Airline Industry; Analysis of Airline Market Conditions of Specified Destinations• Determination of Passenger Preferences through Different Segments• Total Demand Analysis of Specificed Destinations; Demand Explanation and Demand Forecasting• Demand Forecasting of Specified Destinations Through Segmentation, Determination of Most Appropriate Demand Forecasting Technique for Each Destination

Stockholm, İsveç

• Member of a Consultancy Project Group in ICA Sweden AB within a project group in Royal Institute of Technology: Change Project for Strategic Purchasing Department of ICA Sweden AB• Evaluation of Current Purchasing Organization of the Company, Investigation of Purchaing Categorization Literature (Kraljic Theory), Benchmarking of Different Companies’ Purchasing Organizations • Generation of a New Categorization Model for Purchasing Department of ICA Sweden AB; Assort-Allign-Assign (A-A-A) Model

İstanbul, Türkiye

Container Transportation Planning & Optimization of Container Loading

Stockholm, İsveç

• Member of a Consultancy Project Group in De Laval Sweden AB within Royal Institute of Technology • Investigation of VMS (Voluntary Milking System) of De Laval Sweden AB; whether it will be the the New Dominant Design or not in the Industry• Research of Innovation Types from Literature (Incremental Innovation, Architectural Innovation, Modular Innovation, Radical Innovation) and Characterization of Innovation Type of Launching VMS to the market; Transformation from Traditional Milking Systems to Voluntary Milking System• Conclusions and Recommendations to the company about the new product (VMS) and Inferences about the main topic of the project; whether VMS will be the new dominant design or not in the industry

İstanbul, Türkiye

• Worked as a Technical Translator in Grundfos Turkey Marketing Department • Translation of Advertisement Documents and Brochures from Turkish to English - English to Turkish • Excessively usage of Technic English Terminology regarding Green Buildings, Pumping Systems and Applications • Preparation of Marketing Documents of Grundfos Company to Turkish Market and Applications

İstanbul, Türkiye

• Worked as an Engineering Trainee in Departments regarding various Repair & Maintenance Areas of Aircrafts • Worked in Cold Shaping, Metallography, Aero Engine, Composite Materials, Coating, and Welding Departments

İstanbul, Türkiye

• Worked as a R&D trainee in Tubitak Marmara Research Center Materials Institute• Laboratory Exercises, Usage of Different Material Characterization Equipments, Experiments Regarding Various Materials Science Areas; Materials Characterization, Metallography, Ceramic Materials, and Composite Materials Laboratories

Master Of Science (M.Sc.), Industrial Economics And Management, B/A

Activities and Societies: Member of Senior Student Board at KTH Industrial Economics and Management Perspectives on Industrial Management.

Advanced Data Analytics Academy, Data Translator Programme, 84/100

Activities and Societies: IVAA - İleri Veri Analitiği Akademisi - Advanced Data Analytics Academy Data Translator Programme.

Bachelor Of Science (B.Sc.) (Double Major), Chemical Engineering, 2.38/4.00

Bachelor Of Science (B.Sc.) (Major), Metallurgical And Materials Science Engineering, 3.43/4.00

Graduation Ranking Third (3.)

Mathematics And Science, 5.00/5.00

Gamified Agile & Scrum Training

Agile Philosopy Minimum Viable Product Scrum Framework & Roles Scrum Values Scrum Output & Activities Scrum Team Work User Story and USM

Certification, Product Management Essentials

- Product & Product Management - Problem Exploration with Internal & External Stakeholders - User Interviews with Jobs to be Done.

Certification, Finance For Non Finance, 100/100

Finance Concept and Importance in Business Life Accounting as Foundation of Financial Decisions Statement of Income Balance Sheet Cash.

Certificate Of Continuing Professional Development - Brand Growth Programme, Mastering Brand Growth Programme, Excellent

Programme Modules & Courses: Brand Led Growth Brand Portfolio Focus Search for True Insight Brand Positioning Grow the Core Brand Stretch.