For 22 years, Onur Yanık has been dedicated to one thing: creating and managing brands. It's not only his life's work but also, in his words, the thing he does best. Over the years, he has designed and implemented communication projects for hundreds of brands. His experience spans both national and international markets, including serving as a marketing communications consultant for the European Union Commission in 2005.As the founder and creative director of Provokatör and later Yirmibirgram, he became the youngest advertiser to be admitted to the Turkish Advertising Association. He also served on the Board of Directors for the Turkish Creative Advertisers Association and authored his first book, Creativity, in 2007.For over a decade, Onur wrote columns for notable magazines such as Alem, Alem Style, Platin, The Brand Age, and BrandMap, where he explored topics related to branding and lifestyle.He led Turkey’s national branding efforts for four years, managing brand communication projects across seven countries. Onur has provided branding consultancy to 28 different export sectors, and his work extends beyond companies to include public institutions, neighborhoods, cities, countries, and individuals.In addition to his creative contributions within the branding ecosystem, Onur invests in tech start-ups that aim to empower human potential and creativity. By combining his passion for branding and technology, he fosters innovative ventures that generate positive social impact.Onur Yanık is the co-founder of GOODFORYOU, the world’s first micro-entrepreneurship platform with a valuation of $12 million. He is also a partner in Uppy, Turkey’s most valuable online children’s platform, valued at $100 million.