Octerra Capital is a privately held venture capital fund focused on unlocking funding and growth opportunities for early stage African and Africa-focused startups.We invest in the Innovators and the Visionaries intent on changing the world. Our impact driven approach is centered on Pre-Seed to Series A rounds with the intent of bridging the substantial funding gap on the Continent. Click here to learn more on how we empower ingenious minds that we believe will build the Africa of tomorrow: https://www.octerracapital.com/

Provide project-based strategic consultation on social media strategy and data analytics for non-profit organizations within the sectors of education, religion & spirituality, science & technology and International affairs. Collaborated with Sky Community Partners, Inc to assess the current state of their social media presence and shared actionable recommendations on how to increase engagement. Contributed approximately $1800 through 1 engagement with nonprofit organizationLearn more about my impact: https://www.catchafire.org/profiles/725042/

• Along with the team, executed and launched a new global internal social engagement platform for the company reaching over 600 employees across 6 countries.• Provided communications support for the development, design, and distribution of internal and external-facing communications.• Collaborated with design and photography vendors to create graphic elements for presentations, brochures annual reports and websites. • Executed SEO audit for the novocure.com website. SEO improvements I implemented with the web team in Q2 2019 resulted in a 50% decrease in bounce rate.

• Developed and executed a social media strategy to ensure optimized share of voice/brand voice for CIEE and CEO on all social media platforms.• Increased overall CIEE and CEO social media presence by 60% and 55% in 6 months.• Played an integral role in the development of a comprehensive social media policy and delivered social media training for colleagues.• Implemented content calendar and managed creation, conception and writing of social media content and asset sourcing.• Collaborated with key cross- functional team members and partner agencies to enhance our brand voice on all platforms.• Successfully executed an internal employee video with $0 budget to showcase employee’s day to day activities at the company and what it feels to work for the organization.• Integrated social media plan into campaigns and communications strategies to support the business portfolios and objectives.• Leveraged existing social media performance measurement tools to benchmark and optimize performance of all digital content. • Responsible for social media analytics, listening and monitoring of the firm’s profile and presence to identify potential risks associated with public perception about the company.

• Reviewed and analyzed social metrics to design and implement a new social brand voice and engagement strategy to focus on brand awareness, programs, prospective students and recruitment events. This approach led to a 70%, 63%, and 52% increase in engagement, followers and inbound messages respectively. • Conducted application review and evaluation for the communications graduate programs.• Played a key role in representing the University at recruitment open day events to increase the brand awareness and graduate program.• Advised prospective students and/or parents about various graduate programs in person or via telephone while guiding them through the admission and enrollment process. • Developed multi-channel communication plan designed to convert students through admission pipeline. • Coordinated with graphic designers to develop postcards and send to prospective students and parents.

• Achieved verification for the company and CEO’s social media accounts within 6 months of hire and successfully grew social media engagement and impressions by 15,000% and 152% (88.9M) respectively across all platforms over a 3-year period.• Oversaw implementation of a social media strategy for Oando PLC and CEO across all platforms, including development of content calendar and metrics dashboard. • Managed and worked with designers, photographers, videographers and other content producers in conceptualizing, developing, and executing multi-media content for social channels.• Collaborated with key stakeholders and cross-functional teams to develop social media strategy for events and share effective content messaging to key audiences on social media.• Provided analytics and data-driven insights reports to the Head of Communications to ensure objectives were met and identified new opportunities and recommendations to optimize and grow social media presence. • Executed new campaigns and initiatives that supported organizational goals for increase in audience engagement, brand communications, and the development of online influencers.• Worked closely with the C-suite leadership to track potential issues for the Organization and provide timely information and analysis on online conversations during crises.• Positioned the company as one that is creating opportunities to enhance local capacity through a social media internship campaign which generated over 7 million impressions, 100,000 engagement, 5000 new followers, 26 online news stories and 2 radio mentions. • Successfully executed Oando Foundation social media campaign for Itori Ewekoro School rebuild, which raised over $20,000 and achieved a reach of over 5 million impressions.

• Significantly increased student enrollment by 70% through aggressive marketing and information sessions with a budget of at least $30,000.• Implementation of recruitment strategies including high school and/or college visits, attendance of college fairs and student recruitment events.• Served as team leader in the assigned region in charge of marketing and student recruitment to assist in achieving enrollment goals for the university.• Initiated, planned and executed special projects in conjunction with colleagues to achieve goals of the department.• Worked with students, parents and/or alumni organizations to assist in the student recruitment via referrals.• Developed and strengthen the counselor relationships through an engagement strategy.• Coordination of student admission including the screening of prospects during the application process and qualification based on the University admission requirements.• Acted as a first point of contact and provided advice to Prospects on the recruitment and admissions process.• Responsible for the consistent feedback on Prospects application through the admission and enrollment channel

• Visited projects / collateral sites with corresponding back to office report.• Monitored projects & prepared evaluation reports.• Customer service / Relationship management.• Involvement in the implementation process of projects. This includes follow- up with the various departments involved with the execution of loan disbursements.• Administrative responsibilities which included record safekeeping and mail documentation.• Monitored funds disbursed to beneficiaries under CBN IF