Responds well to challenge and responsibility. Operates well in dynamic and multinational environments. Strategic thinker seeks to constantly develop most innovative yet productive solutions.Lara currently working as an Account Director at a prestigious digital marketing company in Beijing. She works in online strategy and social media marketing across a dozen channels like social media marketing, content management, impact monitoring and evaluation, database utilization and research for clients ranging from Intel, Canon, Amway, China Unicom to Hongta Group.Lara developed her skills at a worldwide leading agency for international brands with a journalist background. Prior to joining digital world, Lara worked in Ogilvy Beijing office building traditional PR and entertainment networking and making them to facilitate the story-telling and audience engagement.Lara has a great sense of professionalism, self-motivation and coordination. She also owns strong ability of influence and communication, coupling with her years of proven track record of account services, consulting, training, R&D management and problem-solving capabilities best qualify her to be an excellent team player, trustworthy brand stewardship and new business pioneer.Specialties: Web 2.0, Digital Marketing, Social Media Marketing, Technology Tools and Applications, Word-of-Mouth, Consumer Insights, Marketing Insights, Entertainment Marketing, Campaign Management, Content Management, Training, Reporting.