Sasha Kovalenko

Sasha Kovalenko Email and Phone Number

Senior Creative Marketing Produser @ Heartify Inc.
Ukraine
Sasha Kovalenko's Location
Ukraine, Ukraine
About Sasha Kovalenko

Creative Producer with a strong background in digital content and brand storytelling. I specialize in developing high-impact campaigns, leading creative teams, and driving products to top market positions. Passionate about combining creativity with data insights to help brands grow and stand out.

Sasha Kovalenko's Current Company Details
Heartify Inc.

Heartify Inc.

View
Senior Creative Marketing Produser
Ukraine
Website:
alphalabs.dev
Employees:
19
Sasha Kovalenko Work Experience Details
  • Heartify Inc.
    Senior Creative Marketing Produser
    Heartify Inc.
    Ukraine
  • Nda
    Senior Creative Marketing Produser
    Nda Nov 2024 - Present
  • Welltech
    Senior Creative Marketing Producer
    Welltech Aug 2023 - Nov 2024
    Kyiv, Kyiv City, Ukraine
    - With the team developed the product into a market leader, outperforming competitors and establishing a strong market presence.- Analyzed target audience, market segments, and competitors to sharpen product positioning.- Developed and tested hypotheses for product offerings and messaging tailored to our target audience.- Rapidly tested and iterated on creative concepts to identify high-ROI ideas and drive performance.- Expanded our value proposition into different niches and market segments, achieving substantial growth.- Planned and briefed creative projects, facilitated brainstorming sessions, and implemented key processes in the creative marketing stream.- Created detailed, high-quality reports and briefings with the production team.- Conducted daily testing and performance analysis of creative assets.- Collaborated with the product team to optimize acquisition funnels.
  • Plink
    Creative Marketing Manager, Creative Producer
    Plink Jan 2023 - Sep 2023
    Kyiv
    - Building efficient processes for producing video creatives; - developing a creative strategy; - managing a team of creative designers; - keeping track of niche advertising trends and coming up with your own; - analyzing the market, competitors, adjacent niches, and CA interests; - building a process for finding, involving, and testing actors and influencers; - testing the created creatives; - conducting CA research through the creative component of marketing.
  • Friday
    Creative Marketing Manager, Creative Producer
    Friday Jan 2023 - Sep 2023
    Киев, Киев, Украина
    Friday is an email helper who, with the assistance of artificial intelligence, tackles numerous mundane duties in professional correspondence.- Displaying advertisements- Look for audience-oriented techniques.- Building efficient processes for producing video creatives; - developing a creative strategy; - managing a team of creative designers; - keeping track of niche advertising trends and coming up with your own; - analyzing the market, competitors, adjacent niches, and CA interests; - building a process for finding, involving, and testing actors and influencers; - testing the created creatives; - conducting CA research through the creative component of marketing.
  • Evo
    Stage Director, Producer
    Evo Mar 2019 - Feb 2022
    Киев, Украина
    Filming / staging / scenarios / storm for Vchasno, Prom, RozetkaTrevel, Zakupki and other projects of the holding, video content:app creatives (apple store, play market)news digestsinformation videoscommercialsdocumentariesGeneration of ideas, formats for involving entrepreneurs. Tracking the ROI and retention metrics of a video product. Supervising the full cycle of advertising production. Creation of a production studio (purchase of equipment according to the terms of reference, creation of a studio for filming)
  • Troomtroom
    Director Of Photography
    Troomtroom Jan 2018 - Mar 2019
    Киев, Украина
    - scheduling a removable process- script development, storyboards- staging a shot- light setting- stage setting
  • Unitone Group
    Chief Producer
    Unitone Group Jul 2017 - Aug 2018
    Украина
    Control of producersDispute resolutionSearch, rent, purchase, preparation of props for shootingSearch, rent, purchase, preparationWriting and transmitting T.Z. for location / casting manager / propsCoordination of models, props, photographer, location, make-up artistOn the set - setting the shot, following the brief on the setFinal selection of material.

Sasha Kovalenko Education Details

Frequently Asked Questions about Sasha Kovalenko

What company does Sasha Kovalenko work for?

Sasha Kovalenko works for Heartify Inc.

What is Sasha Kovalenko's role at the current company?

Sasha Kovalenko's current role is Senior Creative Marketing Produser.

What schools did Sasha Kovalenko attend?

Sasha Kovalenko attended National Technical University Of Ukraine 'kyiv Polytechnic Institute'​, National Technical University Of Ukraine 'kyiv Polytechnic Institute'​.

Who are Sasha Kovalenko's colleagues?

Sasha Kovalenko's colleagues are Dariia Havryliuk, Taras Bashinskiy, Phd, Yury Khailou, Ilona Terentieva, Yana Blazhko, Vladyslav Piatachenko, Anton Shapovalov.

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