Omar Omran Email & Phone Number

Dubai, AE

Pursuing a personal project. Also open to the next career opportunity.

Abu Dhabi, Abu Dhabi, AE

I led and expanded a team of product managers, driving the implementation of digital product roadmaps and strategies across web, app, digital content, search optimization, and CRM. The team included both direct and indirect reports such as designers, full-stack developers, CMS authors, copywriters, and database and CRM specialists.Our roadmap was focused.

Abu Dhabi, Abu Dhabi, AE

• Supervised daily management of combined team of content officers, front-end developers, solution architects, UI and UX designers, copywriters, and partner agencies to deliver content objectives and departmental KPIs as.
• Headed the full-cycle development and execution of projects from creation of plans, OKRs, timelines and resource/budget estimates all the way to backlog and agile iterations.
• Facilitated the success of ad hoc tactical as well as awareness and brand campaigns by collaborating with regional marketing managers.
• Implemented “Test and Learn” plans as well as the personalization of testing activities.
• Determined performance and identity gaps as well as opportunities by utilizing analytics and customer behavior tracking tools.
• Partnered with SEO agency to steer SEO and SEM effort, driving continuous optimization and organic traffic.

Abu Dhabi, Abu Dhabi, AE

• Orchestrated daily operations of web team to meet content objectives and departmental KPIs for Etihad.com as content manager, as well as localized website into 17 languages.
• Enabled rapid distribution of information about marketing campaigns, fare promotions, customer announcements, and emergency incidents through continuous 24/7 management of website content requests.
• Advised on overall standards, technical structure, design & aesthetics, content, navigation, information architecture, SEO, branding, and marketing for Etihad.com website.
• Launched all new, refurbished Etihad.com website in 2018 as manager of project team.
• Implemented SEO techniques and PPC strategies to increase average monthly online revenue by 27 percent.
• Utilized Google Analytics to track and report progress to achievement of success of established KPI goals.

Abu Dhabi, Abu Dhabi, AE

• Translated Arabic content and composed new content for Etihad.com, as well as managing translation requirements and translation agency for ecommerce.
• Achieved highest-quality standards as well as conformation to Etihad brand guidelines and tone of voice across customer facing interfaces by performing testing and validation of content.
• Devised web marketing campaigns in collaboration with Etihad Airways marketing department.

Abu Dhabi, Abu Dhabi, AE

• Conceptualized and spearheaded Arabic-first social campaigns and activation, including authoring copy for each social channel as preparing weekly reporting and insights of campaign performance and success.
• Prepared Arabic and/or English social media campaigns to meet commercial and customer acquisition goals alongside Marketing and Sales team.

Abu Dhabi, Abu Dhabi, AE

• Oversaw the creation of various Arabic-language content for Etihad.com company website.
• Translated product and service descriptions, deals and promotions, and destination copies as well as content for in-flight publications and magazines.
• Assured accuracy of Arabic copy on consumer facing interfaces including airport kiosks, web check-in interfaces, and mobile applications through testing and validation.

Post Graduate Diploma, Marketing

Post Graduate Diploma, Management

Bachelor'S Degree, English Literature