Oscar Padilla

Oscar Padilla Email and Phone Number

Executive VP of Digital Audience and Data Growth @ Entravision US Media
Ventura, CA, US
Oscar Padilla's Location
Ventura, California, United States, United States
Oscar Padilla's Contact Details
About Oscar Padilla

An experienced, passionate, and purpose-driven executive with 20+ years of technology, data, sales, and customer success leadership roles within media companies, ad agencies and SaaS operations. Track record includes multiple executive roles and co-founding partner of Big Data analytics company with executive relationships at key industries. Senior-level client experience includes, PepsiCo, L’Oreal, UScellular, Samsung, Microsoft, Carnival Cruise Lines and agency collaboration with GroupM, Wunderman Thompson and OMD. Skilled at building and leading global cross-functional teams to drive revenue, retention, and growth.Areas of expertise include: ▶︎ Technical fluency in advertising technology, adtech data marketplace, and key industry players▶︎ Posses a unique blend of knowledge across analytics, data strategy, digital media strategy, and operations▶︎ Comprehensive understanding of multicultural Hispanic marketing leveraging digital media and data to engage audiences and produce meaningful results.▶︎ Success in a data-driven role with quant background supporting advanced targeting solutions. Hands-on experience with martech/adtech platforms such as LiveRamp, The Trade Desk, Celtra, Marketron▶︎ Deep business and strategy acumen providing strategic direction to major brands pursuing integrated digital media and data solutions. Keen business mindset to turn technology solutions into business value. ▶︎ SaaS leadership experience directing high-performing Customer Success and professional service teams in social media data platforms and ad-tech▶︎ Ability to manage complex projects through the entire lifecycle, including opportunity identification, scoping, resource planning, workflow, and delivery to senior stakeholders

Oscar Padilla's Current Company Details
Entravision US Media

Entravision Us Media

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Executive VP of Digital Audience and Data Growth
Ventura, CA, US
Oscar Padilla Work Experience Details
  • Entravision Us Media
    Executive Vp Of Digital Audience And Data Growth
    Entravision Us Media
    Ventura, Ca, Us
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  • Entravision Us Media
    Executive Vp Of Digital Audience And Data Growth
    Entravision Us Media Sep 2024 - Present
    Santa Monica, California, Us
    View
  • Canela Media
    Svp Of Canela Connect, Audience & Data Solutions
    Canela Media Jan 2024 - Aug 2024
    New York, Ny, Us
    ▶︎ Led the development of Canela Audience Solution (CAS), a proprietary Hispanic audience extension solution based on proprietary content IP viewership and deterministic data.▶︎ Tasked with driving business unit growth by engaging with major Holding agencies and direct clients. Play a pivotal role in expanding client relationships and contributing to the overall growth and success of the product.▶︎ Directed planning, development, and implementation of the identity framework, integrating LiveRamp solutions, Canela’s CTV 1P data, and proprietary content viewership data. ▶︎ Promote audience solutions through collaborations with internal sales teams and engagement with external stakeholders.▶︎ Oversee initiatives to identify and onboard new data partners that enhance audience richness and create new revenue streams for Canela Media.
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  • Canela Media
    Senior Vp Of Commercial Operations
    Canela Media Jan 2023 - Jan 2024
    New York, Ny, Us
    ▶︎ Lead Commercial Operations for a digital media OTT/CTV technology firm. ▶︎ A key member of the executive leadership team▶︎ Managed team of 38 across Media Strategy, AdOps, Client Success, and Adtech business unit▶︎ Tasked by CEO to lead the company's data enablement and audience expansio solution. Audience solution based on leveraging first-party deterministic data and identify graph deployment. ▶︎ Supported sales leadership in client Upfront negotiation to secure Bix Six holding agency engagements▶︎ Oversee BU P&L, product roadmap development, and GTM strategy. Audience product on schedule for a Q1 2024 rollout.
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  • Venci
    Founder & Head Of Strategy
    Venci Apr 2020 - Feb 2023
    Los Angeles, California, Us
    Provide technical and executive consultation services on marketing, data & analytics, business development, and ad-tech platforms solution with a specialty engaging with media, marketing, and insights leaders for brand direct and advertising agencies.
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  • Brandtotal
    Svp Global Head Of Customer Success & Strategic Partnerships
    Brandtotal Sep 2020 - Aug 2022
    ▶︎ Head Client Success and member of executive leadership team managing all post-sale activities for leading social media intelligence SaaS platform▶︎ Led the Customer Success, and professional services teams across US, UK and Israel Responsible for customer retention (100% retention on top enterprise accounts) and growth (107% net retention)▶︎ Responsibilities of the team include delivering best-in-class customer experience, from initial adoption, training, and technical support to implementing account growth initiatives▶︎ Oversaw senior-level client partnerships for Fortune 500 clients, including work with L'Oreal, PepsiCo, Samsung, Microsoft, and UScellular▶︎ Spearheaded strategic alliance with key partners across data and measurement initiatives▶︎ Report to the CEO and BOD as a part of the executive leadership team
  • Entravision Communications
    Senior Vice President, Digital National Sales & Business Development
    Entravision Communications Feb 2019 - Apr 2020
    Santa Monica, California, Us
    ▶︎ Managed P&L, business strategy, sales and marketing operations for National Digital business unit▶︎ Led an international team of 24 across offices in LA, NY, Chicago, Mexico and Argentina to drive best in class client retention and reduction of campaign fraud rate▶︎ Responsible for growing the advertising business across programmatic solutions, managed media services, mobile, CTV, and owned & operated web properties▶︎ Conceived and launched audience acquisition strategy for Shopify based on audience look-alike and data enrichment strategy leading to new untapped markets ▶︎ Defined the revenue model, go-to-market strategy and launch of a flagship mobile audio app▶︎ Responsible for the strategic growth partnership associated with digital advertising, data solutions, and content partnerships.
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  • Entravision Communications
    Senior Vice President, Digital Marketing & Insights
    Entravision Communications Mar 2015 - Feb 2019
    Santa Monica, California, Us
    ▶︎ Pulpo harnessed first-party data enabling brands to hyper-target consumers across desktop, mobile, video, social, and OTT channels▶︎ Identified new opportunities and partnerships which drove revenue across content, data platform and agency services▶︎ Managed direct reports responsible for driving operational excellence in areas of marketing, client services, sales planning, ad-ops and marketing▶︎ Led sales marketing effort including business unit repositioning, developing the division’s value proposition and overseeing website redesign efforts▶︎ Helped build and retain media revenue across direct and programmatic media services▶︎ Responsible for marketing direction, vision, and full budget accountability.
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  • Entravision Communications
    Vice President Of Strategy
    Entravision Communications Apr 2012 - Mar 2015
    Santa Monica, California, Us
    ▶︎ Co-founded Luminar, a Big Data provider focused on delivering insights into the multicultural market. Company delivered predictive models based on robust transactional data gathered from over 2000 sources and utilizing a “big data” (Hadoop) analytical technology stack. ▶︎ Managed product development, built a best-in-class team of data scientists, analysts, & application engineers▶︎ Recruited core team of 7 across sales, ad ops and CS across US, Mexico and Argentina▶︎ Spearheaded analytic engagements for key engagements with clients Valvoline, Capital One, Nestle spanning requirement requests to full implementations. ▶︎ Led deployment of company’s DMP and first-party data product by leveraging existing data assets and activating offline consumer data into online cohort segments ▶︎ Oversaw partnership development and negotiations with data and ad-tech providers including, DataSift, The Trade Desk, Celtra, LiveRamp and IZEA
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  • Vertis Communications
    Senior Director, Digital Strategy
    Vertis Communications Sep 2007 - Mar 2012
    Sussex, Wi, Us
    Responsible for building Interactive division for Vertis Communications, a $1.8B direct response, and communications company. As a direct report to CMO-led digital division including strategic services, website development, social media, mobile marketing, and all aspects of daily division operations. Responsible for division P&L and managing delivery services team.
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  • Mindshare Interactive Campaigns
    Managing Director
    Mindshare Interactive Campaigns Jan 2006 - Oct 2007
    Washington, Dc, Us
    Managed day-to-day operations of the company's multi-cultural practice. Led strategy, technology, and marketing teams to concept, plan, and execute integrated online programs that addressed clients’ critical communications objectives in reaching U.S. Hispanics.
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  • Bridgeline Digital
    Director, Business Development
    Bridgeline Digital Feb 2005 - Dec 2005
    Woodbury, New York, Us
    Directed sales and business development efforts for internet communications and development firm specializing in the e e-philanthropy solutions. In addition to managing new business development activity, had direct oversight for managing account base generating over $900,000 in annual revenue.
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  • Blackboard K-12
    K-12 Senior Senior Account Director
    Blackboard K-12 Mar 2004 - Feb 2005
    Glastonbury, Ct, Us
    Managed account territory for e-learning enterprise SaaS company. Responsible for account base for west-coast territory consisting of 12 states and 150 accounts representing $5M+ in annual recurring revenue.
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  • Hitachi Consulting
    Strategic Consultant Director
    Hitachi Consulting 1999 - 2001
    Santa Clara, California, Us
    Marketed enterprise software applications to fortune 1000 clients. Solutions included business Intelligence, engineering consulting services, custom digital applications.
    View

Oscar Padilla Skills

Integrated Marketing Mobile Marketing Strategy Digital Media E Commerce Digital Marketing Social Media Interactive Marketing Marketing Strategy Marketing Leadership Business Development Online Marketing Analytics Email Marketing Online Advertising Management Advertising Strategic Partnerships Content Management Sales Marketing Communications Social Media Marketing Big Data Mobile Devices Digital Strategy Database Marketing New Media Account Management New Business Development Hispanic Marketing Web Strategy Multi Channel Marketing Crm Lead Generation Strategic Planning Product Marketing Consultative Sales Management Business Strategy

Oscar Padilla Education Details

  • University Of Maryland
    University Of Maryland
    Business Administration

Frequently Asked Questions about Oscar Padilla

What company does Oscar Padilla work for?

Oscar Padilla works for Entravision Us Media

What is Oscar Padilla's role at the current company?

Oscar Padilla's current role is Executive VP of Digital Audience and Data Growth.

What is Oscar Padilla's email address?

Oscar Padilla's email address is os****@****ail.com

What is Oscar Padilla's direct phone number?

Oscar Padilla's direct phone number is +130157*****

What schools did Oscar Padilla attend?

Oscar Padilla attended University Of Maryland.

What are some of Oscar Padilla's interests?

Oscar Padilla has interest in Poverty Alleviation, Animal Welfare, Social Services, Science And Technology.

What skills is Oscar Padilla known for?

Oscar Padilla has skills like Integrated Marketing, Mobile Marketing, Strategy, Digital Media, E Commerce, Digital Marketing, Social Media, Interactive Marketing, Marketing Strategy, Marketing, Leadership, Business Development.

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