Palme . Email & Phone Number
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Palme . is listed as Head Estante Virtual at Magazine Luiza, a with 41325 employees, based in Florianópolis, Santa Catarina, Brazil. AeroLeads shows a matched LinkedIn profile for Palme ..
Palme . previously worked as Partner & CMCO - Chief Marketing, Content & Growth Officer at Skeelo and CMCO - Chief Marketing & Content Officer at Skeelo. Palme . holds Business Management (Não Concluído), Business from Fgv - Fundação Getulio Vargas.
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About Palme .
Currently as CMCO of Skeelo, I lead the entire marketing, communication and content strategy of the largest book app on the market.I'm a culture and entertainment executive with a 20-year career, 12 of them in the book market and leading projects involving multi-format content, marketing, technology and streaming, as well as being an entrepreneur, teacher, mentor and columnist. In recent years I've led projects totaling more than 10,000 hours of audio content, including audiobooks, podcasts and audio series.I coordinated projects such as the first ebook of a reality TV show in Brazil in partnership with SBT and Histórias da Gente, which created a wi-fi to distribute stories for reading and listening to 100,000+ people at the São Paulo Book Biennial; I was responsible for creating the first hub for book influencers in Brazil and became the first Latin ambassador to be invited to the Business Club at the Frankfurt Book Fair, the world's largest publishing fair.I served as general manager of Storytel in Brazil between 2018-2022, leading local and global projects, such as the production of Harry Potter in audiobook, as well as original series.In 2021, in partnership with E.B.A.C., I created an online course aimed at developing professionals for the audio market.My articles can be accessed at opalme.com.br or in my columns in Publishnews, Castnews, Mobile Time and in Spanish at Dosdoce.To find out more about Skeelo, your book app, visit:Website: https://skeelo.com/LinkedIn: company/skeelo/Instagram: https://www.instagram.com/skeelo.br/
Palme .'s current company
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Palme . work experience
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Partner & Cmco - Chief Marketing, Content & Growth Officer
CurrentPartner and C-Level Executive, with all the duties mentioned in the experiences below.
Cmco - Chief Marketing & Content Officer
CurrentResponsible for all Skeelo's content, marketing, PR and growth strategy and operations, for all the company offers and products, in Brazil and internationally. Leading in content: B2B content team, B2C content team and Production division.Leading in marketing: Brand, Design, Social Media, PR, Affiliation Programs and Partnerships.Leading in Growth: Performance, CRM, SEO, ASO and other growth initiatives. Also Covering:- Content, Marketing and Growth budget planning and management- Strategic partnerships with content providers, creators, brands and medias- Responsible for strategies to increase content catalogue, production deals, partnerships and content PR- Responsible for strategies to increase brand awareness, digital presence, social media, creator's communities, engagement, content sales and press coverage.
Cco - Chief Content Officer
Responsible for all Skeelo's content strategy and operations, for all the company offers and products, in Brazil and internationally. Also Covering:- Content budget planning and management- Strategic partnerships with content providers- Managing B2B, B2C and Production teams- Responsible for strategies to increase content catalogue, production deals, partnerships and content PR
Coordinator Of The Innovation And Technology Committee
CurrentFounded on September 20, 1946, the Brazilian Book Chamber (CBL in portuguese) brings together publishers, booksellers, and distributors from all over Brazil with the ultimate goal of enhancing the value of books and thus developing and expanding the market.
Columnist
CurrentPublishNews is home to all the news about the publishing market and the book industry, literary events, literature, reading, digital books, bestsellers and much more.
Columnist
CurrentMobile Time is a content platform about the mobile industry and the conversational robot sector, producing news, research, and events.
Columnist
CurrentSince its creation, the goal of Dosdoce.com has been to encourage publishers, bookshops, libraries, museums, foundations, etc. to better understand the digital age we live in.
Columnist
CurrentCastNews is the largest news platform for podcasters in Brazil. News from Brazil and around the world about podcast production.
Professor
CurrentProfessor for audiotainment courses.
Professor
CurrentProfessor for digital content courses.
Professor
CurrentProfessor at the project Academia Editorial Júnior.
Palestrante Convidado
CurrentPalestrante convidado para o curso de Produção Editorial.
Business Mentor
CurrentSalto was conceived by Impact Hub Floripa and, together with other incredible partners, has the mission of generating positive social impact through relevant and accessible programs.
Board Member
CurrentFounded in 1953, the organization has established itself as an important centre that provides its members, whether Brazilian, Swedish or of any other nationality, with its influence, experience, and knowledge of the political and socio-economic relations between Brazil and Sweden.
Consultant
PodX is shaping the international podcast market and investing in the world's leading podcast creators.
Country Manager Brazil
Responsible for all Storytel's Brazil implementation and operations, being the legal representative and spokesperson of the company in Brazil since day 1. Also Covering: - Budget planning and P&L management - Strategic partnerships - Point of connection between the HQ and the local team - Collaboration with Storytel HQ team in Sweden to allign global strategies and solve any kind of issues, including Legal, Customer Support, Marketing, Communications, Finance, Accounting, Product, HR, Content, Performance, Quality of the service, etc. - Leading local and global projects such as Harry Potter, Originals and all content published - Leading the streaming operation and the content and production initiatives - Responsible for strategies to increase brand awareness, user acquisition campaigns, reduce and prevent churn and product positioning - Implementation of local payment methods to increase the potential of paid users - Price strategy and subscription models local strategy - Local Brand owner
Co-Founder And Business Development Director
Founded by young people with experience in several areas of the publishing market, #coisadelivreiro® is the first consulting company 100% focused in business and marketing for books, in all its formats. We position ourselves as a catalyst to expand the professionalization and growth of the Brazilian and international publishing market.
Partner And Business Development
stories <----> people we CONNECT people and stories. Responsible for marketing, commercial and business development. Team management and leading. Opening of new markets and clients and strengthening of the current client database. Integration of different isolated teams. Coordenation of marketing campaigns B2B and B2C. Innovative ideas implemented and benefits generated. Delivery of quality work on time. Successful team leading. More than 200 e-books and audiobooks published in 15 months.
Executive Manager / Business Development
Responsible for marketing, commercial and business development. Team management and leading. Opening of new markets and clients and strengthening of the current client database. Integration of different isolated teams. Manager of the participation of DSOP in FLIP – Bienal do Livro de São Paulo. Co-representing DSOP in the International Book Fairs of Bologna and Frankfurt (in this case presenting two lectures and conducting the DSOP stand in the Fair). Coordenation of marketing campaigns B2B and B2C. Coordination of the E-commerce activities. Implementation of the Digital Catalog, Coordination in the conversion of 80 titles into digital version, opening and relation with Digital Stores, elaboration of metadata, coordination and execution of the upload E-books to stores, coordination and execution of marketing campaigns for the E-books catalog. Innovative ideas implemented and benefits generated. Delivery of quality work on time. Successful team leading.
Marketing Manager / Business Development
Introduction of new products in the market, management of the marketing team. Development of new products and optimization of sales & operation processes. Setting up of international partnerships. Opening of the Rio de Janeiro office. Innovative ideas implemented and benefits generated. Delivery of quality work on time. Successful team leading. Results Accomplished.
Partner And Marketing Manager
Donna is the leading company in “food give aways” for innumerous brands. Conduction of the marketing strategy and relations with customers and suppliers. Accomplishments exceeded client’s expectation.
Co-Founder
Introduction and production of the Innovative Coin Wallet for Brazilian Coins. The Innovative Coin Wallet fosters the circulation of coins and the right change money. Brazil has a serious issue regarding coin circulation, since around 50% of all coins are out of circulation in the house / cars of citizens. This causes prejudices for the local economy and Macro Economy in the orders of hundreds of millions of R$ (Reais). The Innovative Coin Wallet is a 100% sustainable product since it is environmentally correct (uses an additive branded d2w that turns the product oxi- biodegradable), is economically sustainable since its affordable by any citizen and is socially sustainable since it has the same importance in all social classes. Product introduced into the market. Innovative ideas implemented and benefits generated. Delivery of quality work on time. Successful team leading. Results Accomplished.
Regional Business Development Manager
Responsible for local channel and business development including marketing strategy. Innovative ideas implemented and benefits generated. Delivery of quality work on time. Successful team leading. Results Accomplished.
Partner
Pilot Program: Strengthening of the Productive Chain of Khaki, Nespera, Mushrooms and Vegetables in the Alto Tietê and São Paulo Metropolitan Areas, São Paulo, Brazil. Design, implementation and technical documentation of an innovative GIS System in 3D high resolution satellite images with the geocadaster and land use map of 150 leading Rural Producers (in 1,600 ha) and 300 commercial establishments (Restaurants, Supermarkets, Industrial Cooking, Fast Food, etc.). Main objective of the system is bring transparency and reliable trading opportunities between producers and the final destination of the perishable ag products, in an area around Metropolitan São Paulo with around 20,000 rural producers and over 50,000 commercial points for the ag products. The Program is looking for funding to set up a complete management system in the 3D GIS over the area with Sustainable territorial Monitoring. Main Institutions that participate in this Program, besides the Rural Union are: SEBRAE (Brazilian Service of Support for Micro and Small Enterprises – Development Agent), APAS (Supermarket Association of the State of São Paulo), ABRASEL (Brazilian Bar & Restaurant Association), APHORTESP (Vegetables and Fruits Association of the State of São Paulo) and The Associations for Fruits, AFRUT and for Mushrooms, AFAT. Innovative ideas implemented and benefits generated. Delivery of quality work on time and within budget. Successful team leading. Accomplishments exceeded client’s expectation.
Partner And Marketing Manager
Development of an innovative Pilot Project using Applied Remote Sensing Techniques, for a Feasibility Study in crop monitoring. Confidential Results. The result of this Pilot Project allowed Syngenta to make an assertive decision regarding the different possibilities for the issues under investigation. Innovative ideas implemented and benefits generated. Delivery of quality work on time and within budget. Results Accomplished. Innovative ideas implemented and benefits generated. Delivery of quality work on time and within budget. Successful team leading.
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Colleagues at Magazine Luiza
Other employees you can reach at magazineluiza.com.br. View company contacts for 41325 employees →
Ana Claudia Pereira Pessoni
Colleague at Magazine LuizaFranca, São Paulo, Brazil
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VL
Valdinei Lima
Colleague at Magazine LuizaRio De Janeiro, Brazil
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FC
Felipe Cardoso
Colleague at Magazine LuizaGuararema, São Paulo, Brazil
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BM
Beatris Melo
Colleague at Magazine LuizaBrazil
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NF
Najara Fernandes
Colleague at Magazine LuizaSão Paulo, Brazil
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PO
Poliana Oliveira
Colleague at Magazine LuizaImbé, Rio Grande Do Sul, Brazil
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MC
Mylla Cosac Corrêa
Colleague at Magazine LuizaSão Paulo, Brazil
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ES
Eunice Schneider Hoffmann
Colleague at Magazine LuizaSão Miguel Do Iguaçu, Paraná, Brazil
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DA
Danielle Andrade
Colleague at Magazine LuizaRecife, Pernambuco, Brazil
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DS
Dimas Souza
Colleague at Magazine LuizaItajaí, Santa Catarina, Brazil
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Palme . education
Business Management (Não Concluído), Business
Psicologia (Não Concluído), Psychology
Frequently asked questions about Palme .
Quick answers generated from the profile data available on this page.
What company does Palme . work for?
Palme . works for Magazine Luiza.
What is Palme .'s role at Magazine Luiza?
Palme . is listed as Head Estante Virtual at Magazine Luiza.
Where is Palme . based?
Palme . is based in Florianópolis, Santa Catarina, Brazil while working with Magazine Luiza.
What companies has Palme . worked for?
Palme . has worked for Magazine Luiza, Skeelo, Câmara Brasileira Do Livro, Publishnews, and Mobile Time.
Who are Palme .'s colleagues at Magazine Luiza?
Palme .'s colleagues at Magazine Luiza include Ana Claudia Pereira Pessoni, Valdinei Lima, Felipe Cardoso, Beatris Melo, and Najara Fernandes.
How can I contact Palme .?
You can use AeroLeads to view verified contact signals for Palme . at Magazine Luiza, including work email, phone, and LinkedIn data when available.
What schools did Palme . attend?
Palme . holds Business Management (Não Concluído), Business from Fgv - Fundação Getulio Vargas.
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