Currently as CMCO of Skeelo, I lead the entire marketing, communication and content strategy of the largest book app on the market.I'm a culture and entertainment executive with a 20-year career, 12 of them in the book market and leading projects involving multi-format content, marketing, technology and streaming, as well as being an entrepreneur, teacher, mentor and columnist. In recent years I've led projects totaling more than 10,000 hours of audio content, including audiobooks, podcasts and audio series.I coordinated projects such as the first ebook of a reality TV show in Brazil in partnership with SBT and Histórias da Gente, which created a wi-fi to distribute stories for reading and listening to 100,000+ people at the São Paulo Book Biennial; I was responsible for creating the first hub for book influencers in Brazil and became the first Latin ambassador to be invited to the Business Club at the Frankfurt Book Fair, the world's largest publishing fair.I served as general manager of Storytel in Brazil between 2018-2022, leading local and global projects, such as the production of Harry Potter in audiobook, as well as original series.In 2021, in partnership with E.B.A.C., I created an online course aimed at developing professionals for the audio market.My articles can be accessed at opalme.com.br or in my columns in Publishnews, Castnews, Mobile Time and in Spanish at Dosdoce.To find out more about Skeelo, your book app, visit:Website: https://skeelo.com/LinkedIn: company/skeelo/Instagram: https://www.instagram.com/skeelo.br/