Olivier Papon Email & Phone Number

Geneva Metropolitan Area

Within the media team, I am in charge of the paid social and search campaigns globally, and of the offline campaigns for the Middle East and APAC regions.Missions:• Responsible for the media strategy and the media planning for the Middle East and APAC regions• Briefs and coordinates our global and local media agencies• Manages the media budgets of the Middle East and APAC regions• Puts in place innovative media solutions that solve business problems• Creates a new approach to media measurement for Jaeger-LeCoultre, measuring the performance of our campaigns beyond standard media KPIs• Implements measurement tools which give a consolidated view of the performances of our media campaigns• Coordinates with our local markets and regional marketing directors

Geneva Metropolitan Area

Missions:• Briefed media agencies and created media plans in line with our marketing objectives• Managed the media budgets of the Middle East and APAC regions• Coordinated our media agencies for the implementation of the offline and online campaigns• Optimised the performances of the digital campaigns• Consolidated campaigns reports and presented results to key internal stakeholders• Provided daily support to the local marketing teams on media topics

Geneva

Dentsu International is one of the largest global marketing and advertising agency networks in the world.Specialised in paid social and SEA, I helped our clients in defining and implementing digital marketing strategies. Main clients: LVMH, Beiersdorf, BMW.Responsibilities:• Designed digital campaign strategies that helped our clients reach their marketing goals• Collaborated with various internal teams to achieve our objectives• Created media plans with data-driven performance forecasts• Coordinated a production team that implemented the campaigns on the platforms• Monitored KPIs closely and optimised live campaigns to maximise performance• Built custom campaign reports, with recommendations for future campaigns• Proactively implemented new processes that allowed better internal efficiency• Managed multiple projects simultaneously and met deadlinesMain achievements:• Managed 500+ digital campaigns with a media budget of CHF 8.4 million• Put in place innovative projects that helped our clients reach their marketing goals. Example: for Nivea Sun, implemented a weather targeting solution for a paid social campaign, which increased relevance of the products and raised ad recall and consideration.

Sydney, Australia

News Corp is Australia's leading media company, operating over 150 house-hold name brands across print, digital and multimedia.Within the Strategy and Insight team, I created strategies and developed integrated solutions for our major national clients. I worked across two sales patches: Key Accounts (retail and federal government) and Consortium (Carat, Zenith, Vizeum, Blue 449 & Kaimera).Responsibilities:1/ Presented monthly strategic intelligence reports to the sales teams (consumer and market trends, industry updates, innovative media campaigns, etc.)2/ Responded to media agencies' strategic briefs to drive revenue across my sales patches• Worked closely with the sales teams to understand the client’s challenges• Uncovered unique data-driven insights on the target audience and the market• Turned these compelling insights into simple but clever strategies• Facilitate brainstorms to generate new ideas• Set the agenda for how the strategy is brought to life - determining which News Corp brands were used and how they worked together• Briefed multidisciplinary teams to create relevant solutions, and ensured that each team was in line with the strategy and delivered their solutions on time• Crafted the overarching narrative for the solution response• Presented engaging pitches and solutions proposals to media agencies and clients3/ Supported a culture of strategic thinking within News CorpMain achievements: • Created unique and innovative strategies for our clients which generated $8 million of revenue for News Corp• Founded an authentic team culture through positive initiatives

Sydney, Australia

News Corp is Australia's leading media company, operating over 150 brands across print, digital and multimedia. Within the Customer Solutions Team, I created compelling proposals which offered personalised solutions to our clients in New South Sales.Responsibilities:• Identified and understood the client’s objectives with the Account Managers• Worked closely with the Insights Team to understand the target audience and the category dynamics• Liaised with the Product Team and Digital Team to integrate solutions• Delivered post-campaign analysisAchievements• Created over 200 proposals, which contributed to generate $4.5 million of revenue• Success rate of 48% (team’s success rate in 2015-2016 was 24%)

Paris

ZED is an independent audiovisual production and distribution company, specialised in documentaries (40 employees).www.zed.fr• Selection of the DVD editions: benchmarked the competition, acquired documentary rights, analysed the profitability of each project, chose the projects to launch• Project management: acquired bonus content, set up production schedules, managed budgets, briefed providers• Marketing: defined the marketing positioning, created marketing tools, developed media partnerships, supervised the design of the ads, set up social media strategies• Sales: created special operations, canvassed new clients, built and maintained relationships with the regular clients, analysed sales results• Logistics: supervised of the delivery of the orders, managed the stocks• Administrative: wrote grant requests to the CNC (National Center of Cinematography), invoiced clients• Management: recruited and trained two marketing internsMain achievements: • Successfully launched 19 products• Developed 32 targeted media partnerships• Sold over 30,000 DVDs to new clients in a declining market

Paris

CANAL+ is the leader of pay TV in France. CANAL+ OVERSEAS is a subsiduary of the CANAL+ group and distributes its tv channels in Overseas French territories and Africa.I was managing projects that aimed to improve the customer relationship:• Within the context of the launching of CANALBOX, a triple-play service in Overseas French territories, I built the customer experience, and more specifically the payment process, the after sales service, and the communication towards the subscribers.• I led the “Customer Knowledge” project, which aimed to implement marketing actions to have a better understanding of our subscribers.• I participated in the implementation of a project to dematerialise the subscribers' contracts in Africa.

Paris

ZED is independent audiovisual production and distribution company, specialised in documentaries (40 employees).www.zed.frMissions:• Sales & marketing: created marketing supports, canvassed new clients, drew up contracts. Clients: local television channels, new media, cultural institutions, movie theatres.• Project management: participated in the launching of Disneynature tv, an SVOD channel. Uploaded programmes, wrote programme synopsis, managed the making of trailers, assisted with the programme acquisitions, analysed viewing statistics and made recommendations

Paris

In charge of the commercialization of a mobile app, “Fan du 16e”.• Created a business plan and a communiation plan.• Prospected local shops and museums for the application’s “Best deals” section.

Master'S Degree At Audencia Nantes School Of Management, Specialization: Management Of Cultural Institutions And Multimedia Industries

Activities and Societies: - Responsible for the Cinema section of the « Bureau des Arts » (the cultural association of Audencia Nantes.

Education record

Preparatory Class For “Grandes Ecoles”