Oliver Parsons Email & Phone Number

London, Uk, Gb

London, Uk, Gb

Stragic Partnerships Agenda Market Scanning, Insights, and ResearchLaunch Partnership Programme (Incubator) Competitor Reporting Competitor Profiling Retail Innovation Agenda Innovation Process and Governance

London, Uk, Gb

Market Scanning and InsightsCompetitor Reporting Competitor Profiling Retail Innovation Agenda Innovation Process and Governance Partnerships

London, Uk, Gb

Customer Centric PropositionsCustomer Segment ResearchGo to Market StrategiesMarketing PartnershipsInsight Generation and Research Digital, Proposition and Measurement InnovationNew Capability Development AI Research Tool - Product Manager

THE LIBERATION CYCLE is a Cambridgeshire-based community group that bring the unloved bikes it receives back to life and donate them to support our beneficiaries.

Vice Chair

Pozzoleone, Vicenza, It

Digital Product Owner Digital StrategyMarketing StrategyE-commerce StrategyConsumer MarketingPartnershipsBrand ExperienceMarketing PlanDirect and indirect Online Sales/PlanningE-commerce Logistic Process PlanningWebsite and Digital PresenceAffiliate SchemeSaaS Partner SelectionMedia PlanPPC and Programmatic AdvertisingSEOContent Marketing Strategy Social Media Strategy (Paid & Organic)Sponsorship

Pozzoleone, Vicenza, It

• BROOKS ENGLAND was established in 1866 and is a premium cycling brand, manufacturing saddles and cycling bags.• Responsibility for all global digital marketing and ecommerce. • Responsible for the launch of the newest Brooks Saddle, the C13. Developed product positioning, launch strategy and media plan. Produced all advertising content, including videos, press ads, social media content, and display banners. Brought David Millar on-board as Brand Ambassador. • Led charity partnership with Movember, delivering a limited edition product and a series of fundraising events.• Leading projects to launch new website, including platform selection, SaaS partnerships, design, branding, website structure, and e-commerce process.• Develop the yearly marketing planning, and manage the development of the brand marketing strategy and campaign calendar, including the brand proposition, communication pillars and objectives.• Overhauled Brooks Blog content strategy and now create content calendars and edit all posts. Led to an increase in visitors year on year.• Develop and manage social media strategy, content calendars and advertising plans. Leading to large growth in Twitter followers & Facebook fans.• Established Brooks England Instagram channel in October 2013 as a key means of communicating the brand message. Platform has grown to have over 90k followers.• Manage brand and product led email campaigns, developing content strategy and release calendar, leading to an average open rate of over 40%.• Managed campaigns to expand the email-marketing database through media collaborations, contests, and exclusive communications, leading to large growth.• Overall responsibility for company customer service. • Previously worked as Marketing Manager for PEdAL ED, a start up clothing brand in the Brooks England Group. Rebranded PEdAL ED, with new logo and visual identity. Created communication strategy and tone of voice.

London, Gb

Managing an internal brand champion scheme, covering 525 colleagues who have been tasked with embedding the brand strategy across the business. This includes both the strategy and the delivery of the programme. The programme uses a broad range of media to support the champions in engaging colleagues, working with external creative agency. Created iPad application to support this programme. Managing the Barclays Cycle Hire sponsorship programme for the UK Retail Bank. This includes email campaigns and ATM attractor screens.

London, Gb

On the Marketing and Product stream. Accelerated leadership programme.

Developed communication strategies using customer insights to create targeted messaging and campaigns. Developed and wrote compelling agency briefs with propositions that resonate with customers and deliver market leading integrated campaigns. Used competitor insights to ensure that customer propositions remain market leading. Barclaycard Consumer Europe.

Managed the communications programme across the Premier, Savings and Investments team. Acted as Programme Manager for the implementation of new proposition and operating model. Lead interface with marketing for development of new marketing materials targeting the Mass Affluent Segment. Acted as business manager for the Premier, Savings and Investments team.

Worked as a member of the Marketing Strategy team. Developed the strategy for 2012 and implementing a new executive scorecard system. Worked on project to reduce meetings and MI. Developed team vision statement and embedded across the team. Worked on development on marketing strategy for London 2012 Olympics. Carried out market reviews and competitor analysis.

Gb

Development and initial research of feature documentary "Pantani : The Accidental Death of a Cyclist". Acted as consultant during filming.

• Carried out research and analysis of the banking industry• Presented findings to leading banking executives• Secured the best banking talent for mandated recruitment• Wrote and formatted all assignment documentationLead overhaul of the marketing process. Developed new CRM strategy for current clients and developed system to allow re-connection with former clients in order to drive further business. I joined Carbon in 2010 as part of the core in house research team. In this role, I was responsible for leading the initial research for each project and participating in the identification and evaluation of candidates prior to presentation to the client.

London, London, Gb

Developed advertiser funded programming for variety of brands including Mastercard. Supported the creation of viral content to support the launch of the new Chelsea FC home shirt.• Responsible for research and analysis work• Developed new documentary idea which lead to a BBC commission• Liaised with contributors and became the public face of the production company• Balanced budgets whilst filming

• Managed a research team• Used strong writing skills for scripts, voice overs, proposals and synopses to be used in pitches, marketing and broadcast• Worked under strict financial and time pressures, clearing filming, arranging permits, filming, and balancing budgets whilst working with potentially volatile characters• Was selected for the Media Guardian Edinburgh International Television Festival Fast Track while in this roleProduction lead on promo stills work. Developed viral video content to support and promote across productions

Worked on viral video content to support the Walkers Crisps 'Do us a flavour' campaign. Developed advertiser funded programming for Aviva insurance. • Researched major current affairs and news events• Arranged interviewees with a number of leading figures, including the Polish Foreign Minister Radoslaw Sikorski. Also negotiated their fees

Master'S Degree, History

Education record

Professional Diploma, Marketing

A-Levels, Maths, History, Economics