Ope Idowu, Mba, Msc, Trichology, Phd Candidate Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Atlanta, Georgia, United States

* Leading innovation and product development initiatives and program rollout, to deliver new solutions to the multicultural / textured haircare category and business.* Leading portfolio renovation and optimization projects with cross-functional teams.* Analyzing category data - IRI, Nielsen & Mintel reports and consumer surveys, for tracking trends and.

Bethesda, Maryland, United States

• Identified and focused on knowledge gaps in consumers, products and the category, to drive innovations
• Conducted market survey and competitive analysis, to generate insight and actionable recommendations
• Designed and implemented marketing research for key AMBI products
• Managed and tracked marketing research projects, for effective outcome
• Collaborated with brand team and cross functional marketing service team, on research operations

Dallas, Texas

Dubai

• Led the successful commercialization of a new alpha-ingredient haircare line for an iconic brand and drove the go-to-market strategy in regional markets in Middle East and Sub Sahara Africa in 2015 / 2016- Honored with.
• Drove Hair Straightening business strategy and created annual marketing plans for several relaxer formats, Hair Maintenance portfolio and Argan Oil products in international markets
• Analyzed and monitored brands' financial, competition and overall performance - P&L, profitability, cost, price structure and inventory, to identify the threats and opportunities, facing a business
• Analyzed syndicated data, (Nielsen, IRI reports, etc), to identify gaps, trends and insights
• Worked with Namaste Laboratories U.S.A R&D team, on new projects and identified opportunities for regional innovations for International markets
• Forecast annual sell-in volume and financial targets, in collaboration with Sales and Operations teams

Dubai

• Spearheaded the overall brand development and launch of new IFN website, in collaboration with agency partners
• Developed brand identity with distinctive graphic style and tone for new product and communications
• Created and delivered sales-driven programs and promotions to meet team objectives
• Researched consumer markets and monitored Organic and Inorganic produce trends in modern trade channels
• Analyzed product pricing, indexing and competition
• Analyzed product quality and monitored performance, to enhance customer's interest and drive incremental sales

Dubai, United Arab Emirates

• Successfully launched new Dove Nourishment Creams, Lotions and relaunched Vaseline lotion range across key Gulf markets, to drive incremental sales of Unilever hand and body line
• Developed annual category marketing plans and executed plans through cross functional teams, to deliver assigned financial targets – both net sales and margin
• Analyzed Nielsen data, reviewed market dynamics and identified business threats and opportunities (SWOT)
• Monitored financial and overall category performance (costs, profitability, inventory levels, POS) and developed plans to achieve business objectives
• Worked closely with Category Operations and Sales team to develop annual promotions, channel marketing plans and tools to support trade channels and gain competitive insight across Gulf markets
• Collaborated with brand development team and agency partners to develop detailed communication digital, and creative campaigns annually for Vaseline and Dove

Dubai, U. A. E

• Developed annual brand plans and creative tools for Herbal oral care products for West African markets
• Coordinated the creation of new herbal toothpaste TV and radio campaigns, with creative and advertising agencies
• Relaunched new formula of herbal toothpaste, to strengthen herbal market leadership
• Analyzed Nielsen's bimonthly retail audit data and monitored market trends for oral care products and activities
• Collaborated with R&D team on new product development and category features

Dubai, United Arab Emirates

• Developed marketing brand plans and tactical consumer-driven programs
• Implemented annual promotional plans for Gulf, Levant, South East Asia and Middle East markets
• Collaborated with third-party manufacturers and suppliers on product development and innovative packaging designs, to optimize product specifications
• Conducted market survey and competitive analysis and made recommendation for product value engineering

Nigeria

• Spearheaded and led nationwide brand awareness workshops, for new Venus products to stakeholders
• Active team player in the strategic regional launch of Venus Fortify Hair care range across key African markets
• Developed annual brand strategies for Venus Haircare and Skincare products; to achieve budget revenue and profitability
• Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands
• Analyzed Nielsen's data, category trends and competitive activities
• Delivered sales-driven programs, advertising and promotional activities that facilitated marketing objectivesSept 2002 – Aug 2003 Paterson Zochonis Industries, Plc Skin Care Brand Assistant

Doctor Of Philosophy - Phd, Business Administration, Innovation And Entrepreneurship

Master Of Science - Ms, Strategic Management, 3.5

Master Of Business Administration - Mba, Marketing/Marketing Management, General, 3.85

Certificate, Graduate Certificate In Business

Bachelor Of Technology (B.Tech.), Agricultural Economics & Extension, Second Class