Rita Guthrie is the founder and owner of Open Door PR, a boutique consulting firm dedicated to small business. Specializing in strategic marketing and public relations, she is highly skilled in evaluating elements of branding and brand consistency. Nicknamed The Idea Lady early on, Rita has been involved in public relations and creative business events since the early 1990s. The business officially launched in 2005 and has since added networking and educational events such as Coffee Talk, The Open Door Marketing Academy, and the annual SMART Goals event.Beginning with a review of your existing marketing collateral and digital presence, consulting is specifically designed to meet the needs of your business to increase engagement. Special attention is given to growing your contacts list and maximizing your ability to stay in touch with your contacts with information and images designed to educate, entertain, and intrigue. Yes, Rita Guthrie is the IDEA LADY. And you will quickly learn that this is not just a clever moniker, but an appropriate description of a businesswoman that seems to magically pull fabulous marketing schemes out of thin air.Clients benefit from learning how to concisely and confidently deliver their marketing message across all platforms and in public speaking forums. Being approachable and well-connected are keys to increasing success. And the Idea Lady has a keen awareness of how to make the best and most profitable connections for you. She has quite the large rolodex and knows how to use it.Consulting is provided on creating a well-developed business event or strategic co-marketing partnership to maximize exposure to the contacts of a business or organization serving the same demographic. And structuring your public relations plan around such efforts will dramatically increase exposure.You will be regarded as the expert in your field and confidentially articulate how you uniquely stand out among your competition.