Gina Woods Email & Phone Number

Open Road Radio combines entertainment, education and information into a weekly radio program. The show engages listeners in lively discussions about upcoming legislation, motorcycle safety, product reviews, rides & rallies, tech talk, racing reviews and all things of interest to the “average Joe,” or affluent new age motorcyclist.Over the years, this edgy riveting two-wheeled program has collected a trunk-load of awards from leading charities and other organizations including Toys for Tots/Marine Corps, Pediatric Brain Tumor Foundation, MDA, March of Dimes, American Cancer Society and the prestigious MVP Award (Most Valuable Program) from the American Motorcyclist Association (AMA) Furthermore, ORR has established a significant presence at the premier motorcycling events in America including live broadcasts from the Sturgis Motorcycle Rally, the Laconia Rally, Daytona Bike Week, California’s Love Ride and the IMS Tour.

•Develop, lead and strengthen sales force of five through training program implementation, develop all marketing presentations, manage marketing budgets, establish criteria and plans to achieve the required goals•Spearhead marketing strategies for clients of the company, i.e. Allstate, Ducati, Kawasaki, Harley-Davidson, Edward Jones, Monster, Miller/Coors, Anheuser Busch, Progressive, & many others•Monitor market trends and competitive information; communicate with clients on market conditions •Maintain residual income relations and increase company profit annually.•Design sponsorship structures for events and publications and subsequently obtain sponsors for those events to maximize budgeted income projections•Coordinate trade shows nationally /locally including client’s product & ad placement & services, coordinate schedules of all LIVE broadcasts- create ENGAGING, LIVE programming at events across the country•Create content and program scheduling, co-select music appropriate to the program, audience and the radio station. •Work with creative teams, co-hosts & engineers to implement ideas for programs features, special segments, clients, contests, & research materials •Schedule, source and research guests, conduct interviews, both in studio & on location. •Work in the production of radio commercials/adverts by liaising with businesses & creating an audio identity for them.

Created XX Chromes – All Women Bike Builders, a team of motorcycle mechanic gals build a motorcycle in the name of charity onstage during a motorcycles tradeshow, rally, bike show etc. Participating in many charities around the country to help fundraise and promote the needy work they do.•Research / Hire Women Bike Building Team, Research charity & designate signing them •Seek sponsors to launch & activate event, providing vision, strategy & structure. •Manage parts & equipment sponsorships, donations, trades, & barters with Industry relationships•Strategic event planning for the Bike Building footprint… sponsorship display, product placement, etc•Create & Manage all event media marketing/Pr including TV, radio, print, billboard, direct, & social media

All Women Veterans (Motorcycle) Trike Build 3 days Chicago IMS Show February 2014All Women Veterans Motorcycle Bike Build 4 days Bike Week 2014 Destination Daytona HD • Lock in all sponsorships/partnerships • Oversee promotional activity; i.e. TV, radio & Press at venue • Liaising with media, promoters, parts suppliers, sponsors, & partners • Drawing the Social Media Strategy: integration of Facebook, Twitter, LinkedIn, Google+, YouTube accounts within the website and with each other in order to create a consistent, integrated online presence and personality• Building the Social Media community on the mentioned platforms, leveraging Social Media and Online Marketing to improve SEO • Reporting show's attendance figures to management, sponsors & partners • Setup operations, sponsorship display, product placement• Prepare crew daily, ensure open, completion & close (on time)• Teardown supervision Oversee hotel/lodging & travel arrangements• Paying per diems to the crew, parts & suppliers • Oversee venue - hospitality and technical, Arrange up-to-date running order with venue • Troubleshoot unforeseen issues and emergencies that occur• Create awareness Nationwide for American Women Veterans! We are dedicated to a single purpose: empowering and creating awareness for Disabled American (Women) Veterans with respect and dignity.HONOR , ENCOURAGE, RECOGNIZE-educating the public about the great sacrifices and needs of veterans who, by virtue of their service in the military of the United States of America, may be having difficulty transitioning back to civilian life.Women Veteran & Women Bike Mechanics have a very similar motto: FREEDOM. Women in Military are there to provide a service to our Country, women bike mechanics & riders have helped to improve this industry through their products, services, & leadership. It’s a passion for individuality, integrity & freedom!"www.herprojects.com & https://www.facebook.com/HERProject2014?ref=hl

Accident Scene Management is the Bystander Assistance Programs – “A Crash Course for the Motorcyclist”. The goals of this Bystanders Assistance Program (BAP) are to train motorcyclists how to effectively reduce the severity of injuries, reduce death associated with trauma, and reduce rescuer injury. It also educates the participant how the Good Samaritan laws protect them when providing care. •Taught 250 students ASMI Nov 2008 – May 2009 @ Allstate HQ Northbrook, IL. Supported by Allstate Insurance •Schedule classes at motorcycle dealerships nationwide•Maintain & manage sponsorship relations, maintain records of students, classroom content, instructors, & feedback •Manage ASMI Marketing/Pr i.e. “Brought to you by Allstate” including radio, TV, print, & social media •Implemented program & it’s sponsorship to AMA’s 2012 Women in Motorcycling Conference in Carson City Nev

•Manage “seasonal” motorcycle event schedules with the firm to promote the “Watch For Motorcycles” campaign, maintains precise and accurate records of daily and weekly marketing activations and document client referral profiles.•Conduct social media engagement/promotion prior to all events•Conduct marketing activities according to firm policies, procedures, and protocols, works collaboratively with corporate communications on the creation of various marketing tools including brochures, flyers, wallet cards, press releases and other forms of advertising. •Perform periodic market analysis, identifies and targets new and existing events & updates to management.•Responsible for calling on and developing relationships with motorcycle rights organizations i.e. ABATE of IL. And representing at the organizations level Conduct social engagement/promotion prior to all events•Conduct marketing activities according to firm policies, procedures, and protocols, works collaboratively with corporate communications on the creation of various marketing tools including brochures, flyers, wallet cards, press releases and other forms of advertising. •Perform periodic market analysis, identifies and targets new and existing events & updates to management.•Responsible for calling on and developing relationships with motorcycle rights organizations i.e. ABATE of IL., Iowa & WI.

•Planned the overall marketing strategy of this dealership, combining research, advertising, promotions, sales incentives and community participation activities. •Develop package design, develop advertising campaigns, and choose media outlets & agencies, i.e. television, radio, Internet, billboards & newspapers to promote company's products & events. •Build brand awareness through e-mail campaigns, created weekly online newsletters and contests•Initiate & managed Chamber of Commerce relations, media relations, & community relationships•Manage the processes internally, set timelines, and collaborate with internal team to help company improve upon marketing and PR efforts •Develop content, sales initiatives, photography for social media marketing, in addition to celebrity endorsements, & product placements.

Communications, Radio/Tv, Journalism, Marketing, Advertising

Communications, Radio Broadcasting

Ems-Emergency Medical Sevices