As a Product Marketing Associate at Swyft Finance, I leverage my background in Product Marketing Management, and Event Management and my passion for technology and innovation to create and execute data-driven marketing strategies that drive customer engagement and retention. I have contributed to the launch and growth of several digital products and services that address the needs and challenges of payments and cryptocurrency products, Event Management products, and social services, such as Swyft Health, Swyft Pay, and Sturrd. I work with cross-functional teams to conduct market research, develop value propositions, create content and campaigns, and measure and optimize performance. Some of my achievements include increasing the user base of Swyft Pay by 50% in six months, securing a large contract with a leading event management company, and leading the team to successful simultaneous events, and winning multiple awards for creative and effective marketing campaigns. I also have multiple publications in the field of event managements and product marketing. I am always eager to learn new skills and explore new opportunities to make a positive impact in the healthcare industry. I hold a Bachelor's degree in Registered Nursing/Registered Nurse from Obafemi Awolowo University, where I graduated with honors and participated in various extracurricular and volunteer activities.