 Spearheaded high-value collaborations across North America, significantly enhancing QAL Energies’ market presence and driving revenue growth. Cultivated enduring partnerships with industry leaders, including Solio Agriculture, Oando Plc, Organex, NNPC, and Dangote Refineries. I engage closely with C-suite executives, board members, and senior decision makers across the oil & gas sectors, diverse refineries, mining companies, Ministries and trading houses. Facilitated strategic dialogues to create mutually beneficial solutions, delivering measurable business impact. Led initiatives with government parastatals in the oil and gas sector, driving policy-aligned projects. Currently facilitating a 20 million scf/day piped natural gas deal from partner Marginal Fields, strengthening regional energy infrastructure. Leveraged advanced CRM systems, including Salesforce, to streamline client relationship management and optimize sales pipelines. Achieved a 25% increase in client retention through targeted strategies and enhanced customer relationship practices. Conducted comprehensive market research and competitive analysis to identify trends and opportunities. Translated complex data into actionable insights, informing executive-level decision-making and strategic direction. Fostering trust and transparency with stakeholders through clear communication and strategic alignment is always on the fore-front of my work, while positioning QAL Energies as a reliable and trusted partner in the global commodities sector, enhancing brand loyalty and market reputation.

• Developed and implemented a comprehensive brand and content strategy for Salt Lagos, resulting in a 30% increase in brand awareness and a 25% increase in revenue growth in 18 months.• Collaborated with the creative team to create engaging and consistent brand messaging across all channels, including social media, email marketing, and advertising.• Conducted market research and analyzed data to identify trends and opportunities for growth, resulting in the successful launch of new products and services.• Managed a team of content creators, including writers, designers, and video producers, to ensure high-quality content that resonates with the target audience.• Monitored and reported on the effectiveness of marketing campaigns, providing insights and recommendations to improve performance.• Worked closely with the Sales team to develop sales enablement content that increased the conversion rate of customer leads.• Led the development of a new brand identity and oversaw the redesign of the company's website.• Defined content strategy around Keyway positioning in the market, including our brand voice and partnering with other key team members to bring our brand to life, resulting in a 40% increase in website traffic and a 20% increase in online sales.• Facilitated the production and direction of a mini-documentary documentary aired on international network stations, reaching over 10 million viewers and resulting in a 20% increase in brand recognition and visibility within the target audience.• Developed and implemented a comprehensive brand and content strategy for Salt Lagos, resulting in a 30% increase in brand awareness and 25% revenue growth within 18 months.• Collaborated with the creative team to generate engaging and consistent messaging across all channels, including social media, email marketing, and advertising. Conducted market research and analyzed data to identify trends across global contemporaries.

 Led the strategic development and execution of brand campaigns for high-profile clients such as Unilever, Guiness, Globacom, Cornoil, and LG, ensuring alignment with business objectives while driving measurable audience engagement and market growth. Produced award-winning television commercials, including Unilever’s Knorr Cooking Sessions and Globacom’s Football campaigns, demonstrating the ability to blend creative vision with strategic marketing imperatives. Oversaw the creative direction and production of Guinness’ Fashion & Football series, leveraging the intersection of sports and lifestyle to reposition the brand and enhance its cultural relevance. Directed multidisciplinary teams in the creation of cutting-edge digital content, delivering a 25% revenue uplift for Salt Lagos and establishing a strong digital footprint for clients in under two years. Also facilitated the production of material that got screen on international news network.  Built strategic partnerships with global organizations like One.org to conceptualize and execute advocacy campaigns that amplified client visibility and enhanced brand credibility on international platforms.

• Developed and executed multi-year initiatives in the advertising and television industry, fostering collaboration with local, national, and international organizations to drive new opportunities for visual storytelling.• Aligned content strategies with marketing and branding goals of clients, resulting in sustainable programming initiatives and increased audience engagement by 20%.• Managed project budgets, mapped out responsibility matrices, and ensured on-time delivery of new business-to-business initiatives while hitting key deadlines and maintaining clear success metrics.• Leveraged industry expertise and relationships with key decision makers to negotiate partnerships, drive revenue growth, and secure resources for the successful implementation of new projects.

▪ Delivered improved results related to production by collaborating very closely with the ExecutiveDirector and CEO.▪ Led various teams to create and align the company’s vision with final products, events and services.▪ Streamlined all agreed narrative, storyline and content creation and for the company to generate strongand robust content, end-products/services for audience and clients .▪ Creating and assessing budgets.▪ Part of the entire production process; including research, pre and post.▪ Knowledge of industry standards for rights and clearances.

• Produced innovative prime-time TV content, fostering digital content and channel growth through media planning and marketing partnerships.• Managed production responsibilities, collaborating with local and international organizations for cross-functional relationships and press screenings, showcasing collaboration and teamwork• Sourced blockbuster films for cinemas across Africa, demonstrating strong negotiating skills in business deals and financial policy in content production. Showcased leadership in content distribution and creative thinking in industry collaborations.• Utilized social media channels for content distribution and marketing outreach

• Produced innovative prime-time TV content, including documentaries and TV shows, while fostering new forms of visual storytelling.• Managed production responsibilities for Silverbird Television, collaborating with local and international organizations to build strategic partnerships.