Digital Crew is multi-award-winning cross-cultural digital marketing consultancy working companies with ambitions of entering into China. The firm established in 2014 in Sydney and now has offices in Shanghai, New York, Guangzhou, Malta and Mumbai.The digital marketing firm help clients to tab in the “Chinese money” market to include not only the growing huge number of middle class in mainland China, but also Chinese living overseas.Digital Crew helps clients with research, strategy, digital assets development, e-commerce management, campaign planning and execution, social media marketing and management, search engine optimisation, media buying, KOL (Key Opinion Leaders) sourcing and management, analytics and conversion optimisation.All of the firm’s consultants are native speakers of two or more languages, holding various degrees in marketing from universities in China and abroad. It has one of the first Baidu Certified Senior SEM Consultants, and is a channel partner of Tencent, Weibo and Douyin (Tiktok in China). Awards: Digital Crew is Winner of NSW Business Award; Winner of City of Sydney Business Award, Excellence in Small Business 2017; and a finalist in the 2018 Australia-China Business Awards.

Panda Metrics is a SaaS platform for global brands to monitor their social presence in China. It covers Chinese platforms such as WeChat, Weibo, RED and Tmall.

Spearheaded the project GetCreditScore.com.au, one of the first websites for consumers to check their personal credit score for free in Australia, at the same time act as a lead generation path for the business. My involvement of this project was from initiated the concept of GetCreditScore, developed the overall strategy of the project, influenced various stakeholders and board, to collaborated with team to develop the website, planned and executed the grand launch of the project to market.

Manage search team in SydneyBusiness development - 350% sales growth in 8 monthsManage client relations with renowned Australian and international brands, such as Frasers Property, ANZ Stadium, Weight Watchers.Strategic advice for key accountsTraining and mentoring new team members

Managed key client relations with renowned Australian and international brands, namely Nissan, Goodman, Wesfarmers etc.Developed Online Marketing strategies for clientsResearched and developed integrated Online marketing solutions for clientsSpecialise in PPC (in both English and Chinese), SEO and social media marketingWork with production team to ensure delivery and management of campaignsProvided account support and advice to clientsAnalysed strategies and campaigns, develop insightful recommendations for clients

Manage accounts, maintain client relationships with renowned brandsCreate and manage PPC campaigns in English and ChineseResearch on social media, build and manage social media campaignsDevelop and execute SEO strategiesAnalyze websites and online campaigns performances, write reports and provide insightful recommendations to clients

Conduct market research and develop marketing strategy and plans for the firm.Run marketing campaign according to the strategy which include Search Engine Marketing, Search Engine Optimization and off line promotions.

Responsible for China marketWebsite content designing and website managingOperated Online Marketing campaigns (SEM on Google, Yahoo and Baidu in English and Chinese; SEO for three company websites to increase traffic and page ranking)

Lead the business development department to do market research, approached NZ companiesProduced and presented organization-functional training to local members

Been responsible for the business develop department, lead a team of 15 peopleSold Exchange Program Partnership to famous local companies (Midea Group etc.), successfully introduced more than 10 interns to work in partner companies from different countriesWon Best performance Improvement Local Committee Award in China of 2006

Marketing information collecting & analyzingAssisting public relation proposal writing