Offers SEO (search engine optimization), Local SEO Social Media Marketing, Link Building, Internet Marketing, Reputation Management, Web Design and more. Graduated from Baruch College with a Marketing/Advertising Degree and has been working in the internet marketing /SEO industry since 1998. Assisting large and small companies with their digital marketing campaigns. Very successful with ranking results for major keywords. Ranking in the top 5 a google increasing traffic and revenue… Show more Offers SEO (search engine optimization), Local SEO Social Media Marketing, Link Building, Internet Marketing, Reputation Management, Web Design and more. Graduated from Baruch College with a Marketing/Advertising Degree and has been working in the internet marketing /SEO industry since 1998. Assisting large and small companies with their digital marketing campaigns. Very successful with ranking results for major keywords. Ranking in the top 5 a google increasing traffic and revenue • Over 20 years of experience specializing in digital marketing and increasing traffic to websites. • Expert in SEO and Local SEO • Offering an array of digital marketing skills • Assist with social media presence, increasing likes and shares • Proven ability to deliver highly effective, measurable strategies to drive revenue growth as well as increase brand awareness and reputation • Offer performance recommendations to improve campaign effectiveness. • Construct when needed SEO, email and social marketing strategies to develop successful business and brand. Show less

ResponsibilitiesDeveloped a new SEO and social media strategy for Water's Edge Dermatology (29 offices). Utilized Google Analytics, existing customer database and MOZ (and Moz Local) to identify areas of improvement. Be on top of all the Local SEO and Marketing news and implement strategies to the website. Optimize blogs and develop an link building strategy that best suites the company.Assist in redesign of the site to maximize SEO for the site.Keep on top of all the new natural… Show more ResponsibilitiesDeveloped a new SEO and social media strategy for Water's Edge Dermatology (29 offices). Utilized Google Analytics, existing customer database and MOZ (and Moz Local) to identify areas of improvement. Be on top of all the Local SEO and Marketing news and implement strategies to the website. Optimize blogs and develop an link building strategy that best suites the company.Assist in redesign of the site to maximize SEO for the site.Keep on top of all the new natural search engine optimization developments and opportunities in the SEO world and implement them into ongoing management of the Water's Edge website and blog. Help manage the email list Implement SEO strategies that will increase traffic along with new patients. Maintain the reputation management for the websiteAccomplishments●Increase organic traffic year over year 45%●Assist with social media presence●Increase local traffic over 50%●Assist with reviews, survey results and reputation management. Show less

Developed a new SEO and social media strategy for Nutri-Health Supplements and Nature’s products (Blessed herbs & Iceland Health). Utilized Google Analytics, existing customer database and MOZ to identify areas of improvement, test them and help with the Customer Acquisition process. Keep on top of all the new natural search engine optimization developments and opportunities in the SEO world and implement them into ongoing management of Nature's products website and blog. (Nutri-Health, Blessed… Show more Developed a new SEO and social media strategy for Nutri-Health Supplements and Nature’s products (Blessed herbs & Iceland Health). Utilized Google Analytics, existing customer database and MOZ to identify areas of improvement, test them and help with the Customer Acquisition process. Keep on top of all the new natural search engine optimization developments and opportunities in the SEO world and implement them into ongoing management of Nature's products website and blog. (Nutri-Health, Blessed Herbs, Iceland Health, Champion Performance & Champion Naturals). Maintain the reputation management for all the brands.Implement SEO strategies that will increase traffic along with revenue ●Increase organic traffic year over year by 42%●Increase social presence organically and paid ●Increase organic percentage of revenue year over year●Identified key drivers of revenue by mining through our database and google analytic data Show less

SEO ManagerDeveloped the SEO roadmap for Vitacost.com. Analyze and translate quantitative and qualitative data from web analytics tools into actionable SEO plans, SEO manager, link building, social media marketing/optimization, guest blogging research, implementation of Google authorship, create specialized optimized pages, keep up with Google updates and trends, weekly/monthly analysis of traffic and revenue, keyword analyzation to see what words get the best ROI, keep up with industry… Show more SEO ManagerDeveloped the SEO roadmap for Vitacost.com. Analyze and translate quantitative and qualitative data from web analytics tools into actionable SEO plans, SEO manager, link building, social media marketing/optimization, guest blogging research, implementation of Google authorship, create specialized optimized pages, keep up with Google updates and trends, weekly/monthly analysis of traffic and revenue, keyword analyzation to see what words get the best ROI, keep up with industry trends, define, monitor, and analyze SEO key performance indicators (KPI's) to continually improve website traffic and revenue, keep on top of all the new natural search engine optimization developments and opportunities in the SEO world and implement them into ongoing management of the website,Accomplishments● Doubled organic traffic● SEO Traffic increase 59% from 2011 to 2012● Total traffic 2,843,191● Increased revenue over 35%● Achieved top 5 rankings for top tier keywords● Achieved top 5 ranking for various long and short tail keywords Show less

Manager of a team of 3, report directly to the VP, responsible for all internet marketing of website, managed PPC campaigns, social media optimization and marketing, managed the facebook and twitter accounts, link building, participate in developing department goals and objectives, lead generation and management (Organic, PPC campaigns and Vendor Leads), establish budgets, scheduling and benchmarks for search campaigns and PPC Campaign, perform campaign analysis: Managed metrics evaluation &… Show more Manager of a team of 3, report directly to the VP, responsible for all internet marketing of website, managed PPC campaigns, social media optimization and marketing, managed the facebook and twitter accounts, link building, participate in developing department goals and objectives, lead generation and management (Organic, PPC campaigns and Vendor Leads), establish budgets, scheduling and benchmarks for search campaigns and PPC Campaign, perform campaign analysis: Managed metrics evaluation & reporting, as well as optimization recommendations, A/B testing of landing pages and application pages, provided insight for managing spend and CPCs across engines and keywords to maximize ROI, keyword research to produce optimal click through rates, acted as primary day-to-day contact on ppc metrics and insights to the COO, establish both short and long-term marketing goals , maintain knowledge of industry trends, Accomplishments● Increased SEO traffic 386,956 2009 to 2010● Increased SEO traffic 625,937 2011 to 2012● Doubled the amount of leads that came into the company● Doubled ROI● Achieved top 5 rankings for top tier keywords● Achieved top 5 ranking for various long and short tail keywords Show less

Responsible for all marketing efforts of company websites, link building, sending link emails out and buying links from various sources (when it was acceptable to do),developed popularity and other external search engine optimization techniques, research and implement various marketing campaigns to increase site traffic and conversions, design, optimize and maintain several websites, measurement and analysis of existing web site for specific SEO projects, keyword analysis and other internal web… Show more Responsible for all marketing efforts of company websites, link building, sending link emails out and buying links from various sources (when it was acceptable to do),developed popularity and other external search engine optimization techniques, research and implement various marketing campaigns to increase site traffic and conversions, design, optimize and maintain several websites, measurement and analysis of existing web site for specific SEO projects, keyword analysis and other internal web page optimization techniques for the top search engines, SEO copywriting as needed; create contents for SEO purposes, designing and developing new web pages or editing an existing web page as needed, provide reporting and analysis of individual SEO projects, logo Design, optimize marketing campaigns to get the highest ROI, sent out monthly emails and newsletters, manage a weekly Internet budget, provide weekly spreadsheet of ROI to Vice President, run partners (Affiliate) program to help generate leads, Phone contact with multiple vendors, look for innovative and new ways to gather leads as well as advertise on the net, troubleshoot to fix network problems.Accomplishments● Increased applications over 4000 in a year ● Increased traffic over 500,000 year over year ● Achieved top 5 rankings for top tier keywords● Achieved top 5 ranking for various long and short tail keywords Show less

Supervisor of a team of 5, responsible for all Internet related advertising and marketing (Banner Design and placement, Search Engine Optimization, Email Campaigns) Design, Optimize and Maintain over 70 websites, link building, sending link emails out and buying links from various sources (when it was acceptable to do), analysis of existing web site A/B testing, keyword analysis, develop popularity, link building and other external search engine optimization techniques, SEO copywriting as… Show more Supervisor of a team of 5, responsible for all Internet related advertising and marketing (Banner Design and placement, Search Engine Optimization, Email Campaigns) Design, Optimize and Maintain over 70 websites, link building, sending link emails out and buying links from various sources (when it was acceptable to do), analysis of existing web site A/B testing, keyword analysis, develop popularity, link building and other external search engine optimization techniques, SEO copywriting as needed; create contents for SEO purposes, designing and developing new web pages or editing an existing web page as needed, provide ranking monitoring report and analysis of individual SEO projects to VP, banner placement, design and media buys (CPA, CPM and CPC campaigns),logo design, create company newsletter, manage over a $50,000 weekly Internet budget, provide weekly spreadsheet of Internet P/L to Vice President, keep up to date with all the latest search engine news via forums. Accomplishments● Increased applications from 300 a week to 900 a week in less than 6 months, Increase in profits from 25K-30K a week to over 100K ● Doubled traffic year over year ● Company size was 75 people and due to increase of leads company grew to 700 people● Achieved top 5 rankings for top tier keywords● Achieved top 5 ranking for various long and short tail keywords Show less

Development of all advertising and marketing concepts, responsible for copy and design of magazine and cable advertisements which have been placed in various types of international media (ie: Canadian TV Guide, Computer magazines in UK, Australia, Canadian cable TV, etc), development of on-line banner advertisements for various websites and search engines• Placement of banner advertisements on search engines (Negotiation with CPC, CPM, CPA), all media buys and placement of buys, contract… Show more Development of all advertising and marketing concepts, responsible for copy and design of magazine and cable advertisements which have been placed in various types of international media (ie: Canadian TV Guide, Computer magazines in UK, Australia, Canadian cable TV, etc), development of on-line banner advertisements for various websites and search engines• Placement of banner advertisements on search engines (Negotiation with CPC, CPM, CPA), all media buys and placement of buys, contract negotiations, Managed affiliate programs, review reports weekly with CEO to track advertising campaigns P&L Accomplishments● Increased web traffic from less than 30 people a day to over 10,000 a day ● Increased monthly income for web site from $1000 to over $25,000 in less than 2 months Show less

Responsible for various clients (Roche, Zeneca Novartis)Coordinating the financial aspect of each clientBillings for clients (over 1 million dollars in billings per month)Accounts receivableAccount reconciliationsMonitoring actual to estimateIdentify problems and decide how to proceedPayment analysisContract analysisP & L analysisTraining of client service department on various new programs being implemented at the timeTrouble shoot all billing… Show more Responsible for various clients (Roche, Zeneca Novartis)Coordinating the financial aspect of each clientBillings for clients (over 1 million dollars in billings per month)Accounts receivableAccount reconciliationsMonitoring actual to estimateIdentify problems and decide how to proceedPayment analysisContract analysisP & L analysisTraining of client service department on various new programs being implemented at the timeTrouble shoot all billing problemsReview reports at weekly status meetings with the CEOReview of outstanding receivablesApprove estimates Show less

* Established, maintained heavy client contact and managed NYS Lottery, Hershey, Lockheed Martin, and Chanel accounts* Manage and execute billings with compliance to New York State procedures* Responsible for developing and obtaining documentation and approvals from client for all expenditures not covered by estimate* Insured all client approved estimates were secured before production* Prepared all write offs for approvals not conforming with the NYS Lottery T & E… Show more * Established, maintained heavy client contact and managed NYS Lottery, Hershey, Lockheed Martin, and Chanel accounts* Manage and execute billings with compliance to New York State procedures* Responsible for developing and obtaining documentation and approvals from client for all expenditures not covered by estimate* Insured all client approved estimates were secured before production* Prepared all write offs for approvals not conforming with the NYS Lottery T & E guidelines* Review billings with account executives* Resolve discrepancies* Account reconciliations* Prepare payment vouchers to be sent to client* Generate client invoices* Accounts receivable* Investigate and resolve with agency and client all discrepancies resulting from unidentified payments or deductionsBilling Coordinator Show less

* Heavy client contact * Supervisor of 6 employees * Input all invoices * Coordinated billing to be sent to clients which included US Sprint, California State lottery, Kodak and Boston Market