Omar Quinones

Omar Quinones Email and Phone Number

Marketing and Advertising Executive | Strategy Leader | Global Brand Builder @ MEL
Omar Quinones's Location
Austin, Texas, United States, United States
Omar Quinones's Contact Details
About Omar Quinones

Accomplished of brand marketing strategist with extensive experience developing successful integrated marketing campaigns, platforms, product solutions and purpose-led initiatives that exceed business objectives and build cultural equity for some of the world’s leading brands. Currently, SVP, Strategy Director at Edelman where I help brands embrace that trust is earned and that they must contribute to culture and the communities they serve. Previously, led brand strategy for YETI, managing a cross-functional team of marketers to ensure we stay true to an amazing brand as we deliver growth. Before that, I led brand strategies at advertising agencies – focused on deeply rooted brand/product truths and cultural insights – for a varied client roster including Johnnie Walker, Buchanan's Scotch Whisky, Tequila Reserva de Don Julio, Captain Morgan, Converse, Kohl's, Infinity, American Airlines, Kraft Macaroni & Cheese, Jell-O, Grey Poupon, Best Buy, JCPenney, Sprint Nextel, Wendy’s, Burger King and Nissan North America.

Omar Quinones's Current Company Details
MEL

Mel

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Marketing and Advertising Executive | Strategy Leader | Global Brand Builder
Omar Quinones Work Experience Details
  • Mel
    Chief Strategy Officer (Cso)
    Mel Jan 2024 - Present
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  • Edelman
    Svp, Group Strategy Director
    Edelman Mar 2022 - Jan 2024
    New York, Ny, Us
    Leading brands to embrace that trust is earned and that they must contribute to culture and the communities they serve.
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  • Self-Employed
    Marketing Executive | Brand Consultant
    Self-Employed Nov 2021 - Mar 2022
  • Yeti
    Director, Brand Strategy
    Yeti Jul 2020 - Oct 2021
    Austin, Tx, Us
    Established first in-house strategy department and managed interdisciplinary marketing team.
 Supervised and mentored Media, Brand, Product and Integrated Marketing managers.Developed new Go-To-Market strategy for largest integrated campaign in company history.Oversaw optimization of marketing budget, channel plan, content and media marketing mix.
 Exceeded campaign performance, media KPI’s, demand creation for sustained revenue growth. Oversaw execution of industry-leading Direct Mail catalog as branded content extension. Championed diversity as founding member of first DE&I Council / Employee Affinity Group.
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  • La Reyna
    Managing Director, Chief Strategic Officer
    La Reyna Nov 2018 - Jul 2020
    Austin, Texas, Us
    Founding member of hybrid production house and creative agency with publisher pedigree, built by filmmaker Robert Rodriguez, EL REY Network, VICE MEDIA and VIRTUE Worldwide. Executive officer reporting to Board of Directors, responsible for budget and agency operations. Created new structure, process and strategic framework integrating into global network. 
Empowered clients to navigate convergence of entertainment and breakthrough advertising.
 Owned brand and business strategy driving cultural competency for client and internal teams.
 Oversaw development of new business pipeline and organic growth by diversifying revenue streams.Brands: BrandUSA, Estrella Jalisco, Ford, HBO, L’ATTITUDE, Polaris, Tito’s Vodka, Vega, VICE
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  • Anomaly
    Group Strategy Director
    Anomaly Mar 2016 - Oct 2018
    New York, Ny, Us
    Own strategic lead role in initiative to develop industry-leading integrated multicultural capabilities that help the agency and our brands speak with relevance to the diversity of our audiences. Drive organic and new business growth across Total Market and Hispanic Market accounts. Responsible for cultural insights development - integrating data, communications, content and social strategy capabilities - that effectively answers our clients most valuable business opportunities. Contribute thought leadership to grow cultural competency across both client and internal teams.Brands: Budweiser, Buchanan’s, Captain Morgan, Converse, Johnnie Walker, Kohl’s, LEGO, NBCU/ Telemundo World Cup, Tequila Don Julio
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  • Crispin Porter + Bogusky
    Group Strategy Director
    Crispin Porter + Bogusky Jan 2015 - Mar 2016
    New York, Ny, Us
    Led the Strategy department on all CP+B Miami accounts, including work for global brands that aim to expand their reach in Latin America and the Caribbean. As a Group Strategy Director, I was ultimately responsible and held accountable for helping to drive the agency forward through new business wins; empower clients to take smart risks that lead to breakthrough opportunities for their brands and business; find new strategies that inspire creativity and redefine the way modern brands are built; lead across departments to organize, extend and connect creative ideas into campaign ecosystems; as well as grow, manage and mentor a diverse team of strategists. Brands: American Airlines (LatAm), Infiniti (LatAm), letgo, Ryder, Santa Margherita, Mission22, Swedish brand Tork, Miami Dolphins, Miami Boat Show, and the Miami park and trail project The Underline.
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  • Rp3 Agency
    Director Of Strategic Planning
    Rp3 Agency May 2013 - Dec 2014
    Bethesda, Maryland, Us
    As Director of Strategy, Insights and Engagement, I played a leadership role in creating an agency-wide, collaborative planning culture and engaging multidisciplinary teams across our entire roster of brands. This entailed leading, developing and disseminating brand and creative strategies that addressed clients’ challenges and inspired great creative work. Some of my responsibilities included: uncovering strategic creative insights; developing brand experience maps, strategies, architectures, positioning and messaging platforms; participating in all active business development initiatives and creating thought leadership pieces.Brands: Norfolk Southern, Johns Hopkins, Ripley's Believe It or Not Times Square, Long & Foster Real Estate, Carr Workplaces, Wolf Trap Foundation for the Performing Arts, Woolly Mammoth Theatre Co., The National Law Enforcement Museum, SourceAmerica/AbilityOne
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  • Crispin Porter + Bogusky
    Senior Strategist, Cultural + Business Insights
    Crispin Porter + Bogusky Dec 2010 - Apr 2013
    New York, Ny, Us
    Led brand strategy, positioning, architecture, communications and strategic creative development across brands, including a Silver JAY CHIAT and EFFIE Gold winning campaign for Kraft Macaroni & Cheese's first Hispanic efforts in six years. Developed formative and evaluative research to uncover and synthesize insights into strategy that led to breakthrough creative work. Provided strategic support for campaign development, social strategy and marketing performance. Contributed to new business efforts, including the creation of a new Spirits brand from inception. Maintained senior-level partnerships with clients in leading business and communications strategies. Brands: Best Buy, Kraft Macaroni & Cheese, Jell-O, Grey Poupon, Milka, Burger King as well as CP+B equity-owned liquor brand Papa’s Pilar.
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  • The Vidal Partnership
    Senior Strategic Planner
    The Vidal Partnership Apr 2006 - Jan 2011
    Responsible for uncovering and defining insights, recommendations about the marketplace, the competition, and target consumers based on data and research. I developed agency consumer / marketing analytics practice and evangelized emerging technology trends. Also assisted agency growth as part of new business, content creation, and social media taskforces.Brands: Cadbury Adams, Heineken, JCPenney, Kraft Foods, Sprint Nextel, Wendy’s, Nissan North America, Master Card, TD Bank, Cadbury and pro-bono campaigns for the AdCouncil.
  • Lifespire
    Applied Behavior Science Specialist
    Lifespire Oct 2003 - Mar 2006
    Us
    - Provided psychological services to adults with mental retardation and developmental disabilities, psychiatric diagnoses and/or substance abuse dependencies.- Conducted individual and group psychotherapy sessions in a community-based setting.- Monitored psychiatric services and facilitated communication of clinical services between stakeholders.- Designed and implemented behavior support plans for program participants.- Led staff training sessions, monitoring and performance evaluations.
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  • Yeshiva University Max And Celia Parnes Family Psychological And Psychoeducational Services Clinic
    Psychoeducational Therapist
    Yeshiva University Max And Celia Parnes Family Psychological And Psychoeducational Services Clinic Jul 2002 - Aug 2003
    Manhattan, Ny, Us
    - Provided psychoeducational counseling and services to adolescents with a learning disability.- Conducted evaluations including academic, cognitive, neuropsychological and personality assessments and diagnoses.
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  • Puerto Rico Department Of Health
    Program Coordinator
    Puerto Rico Department Of Health Jun 2000 - Aug 2001
    - Directed clinical services for adults with developmental delays and disabilities.- Managed a residential program for adults with mental retardation with a multidisciplinary staff of 20 care providers.

Omar Quinones Skills

Creative Strategy Advertising Brand Architecture Digital Marketing Strategy Digital Strategy Marketing Research Competitive Intelligence Marketing Ethnography Account Planning Interactive Marketing Brand Development Advertising Research Consumer Insight Marketing Communications Customer Insight Program Evaluation Market Research Strategic Planning Relationship Marketing Interactive Advertising Business Analysis Marketing Mix Modeling Media Strategy Brand Strategy Analytics Shopper Marketing Creative Briefs Strategic Thinking Positioning Segmentation New Business Development Content Strategy Brand Awareness Competitive Analysis Email Marketing Marketing Strategy Communications Strategy

Omar Quinones Education Details

  • Fordham University
    Fordham University
    Applied Developmental Psychology
  • Universidad De Puerto Rico
    Universidad De Puerto Rico
    Psychology
  • Colegio San Ignacio
    Colegio San Ignacio

Frequently Asked Questions about Omar Quinones

What company does Omar Quinones work for?

Omar Quinones works for Mel

What is Omar Quinones's role at the current company?

Omar Quinones's current role is Marketing and Advertising Executive | Strategy Leader | Global Brand Builder.

What is Omar Quinones's email address?

Omar Quinones's email address is om****@****ail.com

What is Omar Quinones's direct phone number?

Omar Quinones's direct phone number is +191759*****

What schools did Omar Quinones attend?

Omar Quinones attended Fordham University, Universidad De Puerto Rico, Colegio San Ignacio.

What are some of Omar Quinones's interests?

Omar Quinones has interest in Cultural Trends, Culture, Interaction Design, Digital And Social Behaviors, Science, Arts, Emerging Technology And Media, Ephemera, Data Visualization, Cultural Dynamics.

What skills is Omar Quinones known for?

Omar Quinones has skills like Creative Strategy, Advertising, Brand Architecture, Digital Marketing, Strategy, Digital Strategy, Marketing Research, Competitive Intelligence, Marketing, Ethnography, Account Planning, Interactive Marketing.

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