Senior Customer Marketing Specialist
Current• Develop and execute annual marketing and communication plans, managing cross- functional teams to deliver targeted programs, including email marketing, lead nurture, and conversion campaigns.• Collaborate with the US team to enhance Marketo functionality, optimizing email campaigns and customer engagement strategies.• Analyze data through Google Analytics and other platforms to drive strategic improvements, ensuring increased success across marketing initiatives.• Lead the creation and management of customer-specific campaigns, including e-blasts, e-store promotions, and printed flyers, contributing to increased engagement and sales.• Manage key projects such as the "About US" program, resulting in 350 kits ordered in the first month, and the creation of quarterly Auto vertical catalogues.