Or Gayer Email & Phone Number

Tel Aviv-Yafo, Tel Aviv District, Israel

• Conversion Rate Optimization (CRO): Lead targeted initiatives, resulting in substantial conversion rate lifts, including a +28% CVR improvement and reducing CPA across campaigns through strategic landing page and user.
• Global Landing Page Management: Manage and optimize landing pages for worldwide clients, adapting strategies to meet regional preferences and market demands, ensuring consistent and high-impact user experience.
• User Experience (UX) Analysis & Optimization: Conduct UX assessments using tools like Hotjar and Google Analytics to pinpoint user behavior trends, streamline landing page elements, and increase engagement across.
• A/B & Multivariate Testing: Devise and implement A/B and multivariate tests on landing pages, CTAs, and content elements, achieving measurable gains in conversion and engagement metrics.
• Behavioral Data Analysis: Utilize data to inform CRO strategies, align optimizations with user expectations and maximizing funnel effectiveness.
• Cross-functional Collaboration: Partner closely with creative, R&D, and PPC teams to deliver cohesive strategies that resonate with international markets, ensuring seamless user experiences and robust conversion paths.

Israel

• Develop, manage, and optimize 360 marketing campaigns to achieve business objectives and increase sales: Led and managed campaigns that resulted in achieving the highest market share ever and attaining the rating of.
• Analyze and control marketing plans and campaigns across multiple platforms, including social media, TV, PR, advocacy, events, etc.
• Conduct market research and analyze consumer trends and needs to formulate strategies that enhance the consumer experience and boost product growth: Developed GTM strategies that achieved an +82.7% increase in sales.
• Led and managed the launch of a new line of products in Israel, from A to Z - the most strategic launch in the last 15 years, resulting in a 3% MS vs. 1.9% target.
• Localize global strategies in accordance with international product positioning and local market competition and needs.
• Work collaboratively with both global and domestic teams (e.g., Marketing, Sales, Finance, Product, Customer Success, etc.), and vendors to develop and implement strategies based on research, project results, and.

Israel

• Led and managed the launch of a new line of products in Israel, from A to Z - the most strategic launch in the last 15 years, resulting in a 3% MS vs. 1.9% target.
• Localize global strategies in accordance with international product positioning and local market competition and needs.
• Work collaboratively with both global and domestic teams (e.g., Marketing, Sales, Finance, Product, Customer Success, etc.), and vendors to develop and implement strategies based on research, project results, and.
• Manage budgets, sales forecasts, price strategy, P&L, to keep product profitability and enhance long-term business strategy.

Israel

• Constructed and applied the marketing strategy of the book “Ha’ba” (“Next”), written by the company owner, and of the 2019 “Annual Trend Report” event; Raised participation by above 30%
• Collected and analyzed data in diverse subjects to guide strategy and implementation of solutions

Tel Aviv, Israel

• Operated e-commerce platforms and social media: ETSY, Pinterest, Instagram, Facebook

Israel

Master Of Business Administration - Mba

The international MBA program at Bar Ilan University

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, And Marketing Communication.