+A food Instagram focused on delivering the most drool-worthy content to the targeted demographic+Amassed an audience of over 30,000 followers+Continually attract followers by implementing various marketing tactics and building strong relationships+Collaborate with numerous restaurants, agencies, and brands (Meta, TikTok, 7-Eleven, Panera Bread, Subway, Doritos, California Walnuts) to create unique and engaging content

Client: AT&T+ Assisted with the creation of media plans outlining campaign targeting and forecasted costs + Managed pacing 3x a week and implemented optimizations to boost campaign performance+ Pulled and analyzed data to write and report insights to AT&T on client calls+ Coordinated with local AT&T teams on initiatives that drove foot traffic to stores and helped bring the CPM down 11% from Q1 to Q2 making it more efficient ($3.38 vs $3.77)+ Worked on AT&T Fiber Internet campaigns that continuously delivered over 500,000,000 impressions in the course of month of alone+ Developed a full understanding of campaign builds on Facebook, Snapchat, Twitter, TikTok, & Pinterest and attend publisher meetings to better understand the digital marketplace and build relationships with vendors+ Oversaw the development and growth of assistant strategists

cxLoyalty, a JPMorgan Chase company, is a leading provider of loyalty technology services.+Surpassed countless campaign targets by strategically utilizing paid ads on FB, Instagram, Twitter, and LinkedIn+Led the creation and development of LinkedIn and Pinterest pages, while simultaneously operating and optimizing existing social media platforms+Conducted influencer outreach to help with new campaigns and marketing strategies.

+ Utilized understanding of SEO to help grow “Twisted” YouTube subscriptions from 109k to 220k in 3 months+ Wrote funny, relatable, and share worthy captions for Facebook and Instagram content + Created 27 compilation videos using Final Cut Pro, resulting in over 18M YouTube views + Monitored viral videos on social media to identify potential content for VT, a hub for trending content with 26M likes+ Developed an in-depth PowerPoint deck on Twisted demographics, analytics, and competitor analysis