I have 7.5 years experience in the data field, build things from scratch, interact with customers and internal users to help them get decisions based on data.At Lightricks, as the founding member of the BI function within the marketing department, I've been pivotal in shaping our marketing data stack.My contributions span several strategic projects, one of them is the web payment project, I nurtured it from A to Z, helped to drive its exceptional growth by:🧳 Provide insights into the customer journey and address drop-offs in the purchase funnel 🛒📱 Analyze user behavior within our products and its effect on web purchases💳 Helped to find the root causes for chargebacks and what are the main metrics to be improved in order to reduce it🔍 Outline and implement a website tracking plan for GA4 (Google Analytics 4)🛣️ Streamline ETL processes using DBT (SQL) and visualize the data with Tableau 📊
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Product AnalystLemonadeTel Aviv District, Israel -
Senior Data AnalystElementor Feb 2024 - Present>> Conduct comprehensive data analysis for the business stakeholders to understand user behavior and trends>> Collaborate with the Marketing team to set strategic goals through data-driven insights, for example implement a sales goal simulator, estimating outcomes based on data analysis and business assumptions>> Evaluate the impact of pricing strategies and promotional offers on revenue to optimize sales performance>> Work closely with senior management, presenting insights and recommendations to support high-level decision-making -
Senior Bi Analyst - Tech LeadLightricks Mar 2021 - Feb 2024As the founding member of the BI function within the marketing department, I played a pivotal role in establishing the marketing data stack together with the VP of Analytics.>> Help to grow the Web Payment project from POC to one of the main payments streamlines.>> Enhance data analysis using AI (not just a buzzword)>> Execute best practice website tracking goals and funnels to optimize digital ecosystems>> Conduct a complex analysis for marketing campaigns and producing insights on customer behavior and measures on the outcomes of media conversion.>> Planning & Creating ETL /ELT processes with DBT / Rivery.>> Working with Google BigQuery (BQ) and Amazon Redshift.>> Build dashboards with Tableau.>> Play a key role in defining the measurement infrastructure for web, marketing performance, and retention activities>> Define stakeholders' needs and translate them to full development process (ETL & UI).>> Collaborating with web developers, I define and document requirements and provid support throughout the execution process. -
Community FounderTapping Data Community Mar 2018 - Dec 2022 -
Senior Bi Developer & Product Manager (Digital Marketing Product)Qlik Israel Dec 2019 - Mar 2021Datorama competitor.>> Build and maintain a Digital Marketing solution for some of the top companies in Israel.>> Planning data architecture and developing ETL processes.>> Integrating with API (s).>> Manage a team of BI developers.>> Consult and help companies to get value from their performance campaigns.>> Consult customers how to store and connect between data points.>> Help customers to implement attribution models>> Lead Pre-sale processes -
Bi Developer & Technical Product Manager (For Digital Marketing)Qlik Israel Jul 2017 - Dec 2019>> Define and develop Dashboards and Reports (Qlikview, Qlik Sense, Nprinting (NP)).>> ETL - working with a variety of databases (e.g. MySQL, MSSQL, Oracle DB, APIs etc.).>> Responsible for the full project life cycle : integration with other systems, development, implementation, production support, QA testing and end user training.>> Have experience working with big enterprises and C-Level executives.>> Taking projects from end to end.>> Building project management methodologies.As a technical product manager, I work closely with a team of digital consultants, help them with customers requirements and technical design documents, develop product management methodology etc.We gether all digital marketing platforms and Google Analytics in one place (Facebook, Google AdWords, Taboola, Outbrain, AppsFlyer etc.)Qlik is a leading analytics product, with associative engine, and AI capabilities - Competitor of Tableau, Power BI (PBI), Sisense etc. -
Bi Project Manager & DeveloperMatrix Bi Jul 2016 - Oct 2018IsraelDeveloping and managing Business intelligence projects.My knowledge and experience in many business fields help me translate business process to technology :» Responsible for the full project life cycle : integration with other systems, development, implementation, production support, QA testing and end user training.» Proficiency with Data Modeling and ETL processes using SQL.» Working with a variety of databases (e.g. MySQL , MS SQL, Oracle DB, Elastic Search etc.).» Define and develop Dashboards & Reports for C -Level Business Users (Data Visualization /UX/UI).» Strong Biz understanding - Analyze and Provide recommendations base on Analytical Solutions.» End2End Development.» Nprinting .» Managing full interaction with customers (Friendly and Professional), Team Player.I came with background in traditional analysis so I can see the advantage of using those technologies.With experience in the Retail, Finance, Technology, Services etc sectors I can see the added value those technologies can give you. -
Sdr & Business Growth ExpertMatrix Bi Feb 2017 - Mar 2018IsraelIf you were identified by me, I might see potential for Big Data or BI technologies in your company.Why? - I :* Know how to read the market and look for your opportunities.* See how you can integrate Big Data & BI in your day work activity and your products.* Connect you with the right people to get the most from those technologies.My role is taking Business Development actions:» Sourcing new sales opportunities.» Reading the market and looking for potential sectors.» Working closely and in collaboration with our business partners.» If you are an interesting persona don't be surprised if you will get call from me - Cold Calls ! ;)» Tracking sales activities over Salesforce. -
Business Development ConsultantAllthebest Ltd Aug 2015 - May 2016All the Best specializes in identifying, analyzing and monitoring a product’s feasibility. We provide our investor clients with a list of ventures and startup companies suited to their needs and requirements. Our experts accompany each project from its inception and until the objectives are reached, using their professionalism and knowledge of the field to guide the venture through each step.» Generating new leads, negotiation and closing Deals.» Marketing Communication in terms of new product launch.» Actively support startups activity, prompting and identifying solutions.» Locating investors over social media network.» Business analysis and client relationship.» Locating potential customers overseas in order to increase export volume.» New opportunities identification for investors. -
Bd Assistant And Consulting - InternshipDiskal Group Jul 2015 - Oct 2015Diskal Group is a leading outsourcing services provider which provide a one stop shop technology solutions. Diskl Group works with hundreds of clients worldwide from the technology markets, insurance companies, military and security, high-tech companies and start-ups. The company provides expert services in the areas of software development, web development and mobile Apps, UX UI, information security, cyber, IT solutions and outsourcing experts.» Business plans.» Business analysis and client relationship.» Generating new leads, negotiation and closing deals.» Marketing Communication in terms of new product launch.» Actively support startups activity, prompting and identifying solutions.» New opportunities identification for investors. -
Logistics Analyst - InternshipThe Estée Lauder Companies Inc. Mar 2015 - Jun 2015The Estee Lauder Companies Inc. manufactures and markets a wide range of skin care, makeup, fragrance, and hair care products. The Company's products are sold in countries and territories around the world. -
Telephone Banker | Bank Services To Personal & Business AccountsMizrahi-Tefahot Bank Jul 2014 - Jan 2015Mizrahi Tefahot Bank Ltd. is a full service bank. The Bank offers corporate, private banking, and retail banking customers in Israel and internationally, a full range of financial services and products. -
Info System Instructor & Instructional DeveloperIsrael Defense Forces May 2010 - May 2013» Info system instructor» Frontal training, instruction development (writing instruction programs and user manual).» Writing characterization documents according to users requirements.» Manually QA testing.» Tracking user report production from Excel and Access.- Worked in cooperation with Elbit and Ness companies.
Oran Cohen Education Details
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Data Science -
Finance And Financial Management Services -
Revivim CollegeIndustry & Management
Frequently Asked Questions about Oran Cohen
What company does Oran Cohen work for?
Oran Cohen works for Lemonade
What is Oran Cohen's role at the current company?
Oran Cohen's current role is Product Analyst.
What schools did Oran Cohen attend?
Oran Cohen attended Naya-College, The College Of Management Academic Studies, Revivim College.
Who are Oran Cohen's colleagues?
Oran Cohen's colleagues are Laura Neal, Megan Kennedy, Destiny Perry, Jessie Hester, Nikita Poland, Cvt, Eline Gaudefroy, Nicole Griffiths.
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