Orane Lavédrine Email & Phone Number

Bordeaux, FR

Bordeaux, Nouvelle-Aquitaine, France

Région De Bordeaux, France

Project management lessons & Examinations juror

Bordeaux, Nouvelle-Aquitaine, France

• Oversaw the brand and product launches: user and market research, positioning, value proposition, branding, story telling, pitch, persona, messaging and tone of voice
• Coordinated the overall go-to-market strategy own/earned/paid with the different BU
• Managed the marketing assets’ production: Sales enablement (pitch decks, one-pagers, testimonials, use cases, success stories, battle cards); Content marketing (landing pages, blog, white papers, social media.
• Promotion of these contents on acquisition and retention channels
• Cross-functional managed the product and service launches with stakeholders
• Analyse lead generation results (OKR) and manage corrective actions in a ROI approach

Bordeaux, Nouvelle-Aquitaine, France

Cours de Marketing & Communication d'Influence

Bordeaux Area, France

• Defined and coordinated the B2B marketing plan for marketplace's international sellers and partners
• Oversaw the content production and channels: website, SEM, social media, CRM, PR and partnerships
• Managed website creation and product management
• Coordinated the day-to-day project management activities, including communications to multiple stakeholders
• Lead the institutional website redesign and marketing automation projects
• Delivered market insights, customer feedback, ensuring robust post-campaign evaluation and reporting

Paris Area, France

• Managed a team of 2 people
• Defined and conducted the brands' digital B2C marketing strategy
• Participated to the built and launch of the e-commerce website
• Coordinated content and media activations for product launches with local subsidiaries
• Adapted, executed and monitored multi-channel campaignsResults in 1 year: +0.9% Instagram engagement rate on Instagram +27% turnover on Parfums Caron website

Paris Area, France

• Digital ad space broker: Beauty/Cosmetics, Health, Mobility Partners editors: Beauté-Test.com, Babillages.net, Lucette.com, E-santé.fr, RATP.frClients: L'Oréal, Clarins, Pierre Fabre, Henkel, Johnson&Johnson, Unilever.
• Managed the client relation from the brief to the go live
• Coordinated the content production
• Strategic planning: analysed briefs and proposed recommendations
• Ochestrated advertising campaigns (display, emailings, brand content special ops)
• Coordinated internal and external stakeholders (journalists, creatives, bloggers...)

Région De Paris, France

• Digital project management: coordination of creative and technical agencies
• Development of websites and management of e-media campaigns: briefing toagencies, content production, operational management, KPI analysis and reporting
• Mangement of the Garnier.fr redesign project and webmastering
• Implementation of the e-commerce strategy in collaboration with Amazon
• Coordination of the community management agency and production schedule
• Traffic management: SEA/SEO

Amsterdam Area, Netherlands

• Managed the website, blog and SM channels for France and Belgium
• Created and produced of content for the blog and the SM channels
• Online public relations, including partnerships and special operations
• Analysis and reporting of acquisition, sales conversion and users profiles KPI
• Audit of the website (webdesign, audience, conversion, performances); recommendationsand set up of the optimizations. Work on payment page: conversion rate rise +0.43 pts

Région De Paris, France

- Commercial operations department of the third main French banks- Professional and business customer market- Market development and organization of commercial and communication operations with Société Générale agencies- Creation and follow-up of direct marketing actions concerning banking products and services

Région De Bordeaux, France

- Professional meetings in these schools all around France, to promote my business school- Event management and scheduling of entrance exams (reception of candidates, oral exam timetables, lunch, evening)- Telephone prospecting, contacting high schools and partners

Région De Bordeaux, France

- Event organization: film and panel discussion on the topic of video games - Communication on the event (posters, press releases, viral video) - Participation in various conferences: logistics, organization, report.

Région De Toronto, Canada

- Media and entertainment company- Market studies and benchmarkings- Organization and management of the corporate communication- Initiation of full market research survey- Management of editorial content on company websites and social networks

Artigues-près-Bordeaux

- Creation, implementation and monitoring of the communications plan - Researches for partnerships - Organization of toy drives - Creation of marketing documents (flyer and invitation)

Région De Bordeaux, France

- Actions handled within the framework of my studies (Business Communications): advertising for associations, dance complex, store of clothes, restaurant- Public relations, events management and creation of various supports of advertising and events

Région De Bordeaux, France

- Communications plan for Aquitaine Tourisme- Medias searches- Prospecting- Management Database- Experience as an hostess for Les Assises de la Coopération

Région De Bordeaux, France

- Brochure designing for the laboratory Galenix - Searches for goodies Exosun - Market studies and Researches for Myriad - Creation of a media plan for Burostore - Proofreadings

Aquitaine, France

Holiday and summer work in children's holiday camps

Master 2, Digital Marketing

Année de césure en 2012 - 2013 dont 9 mois aux Pays-Bas

Publicité

Bac, Littérature & Philisophie, Mention Bien

Activities and Societies: Danse