Director Of Marketing
CurrentLed Marketing and Inside Sales teams for PE-Backed B2B SaaS company➡️ Collaborated with product management and cross-functional teams to launch a cutting-edge SaaS solution, modernizing emergency communications and expanding Exacom’s share of TAM in the public safety sector in a way that minimizes seasonality➡️ Guided the marketing and sales teams through the integration process following Exacom’s acquisition of SecuLore, implementing new tools and processes to unify data tracking across both organizations, ensuring cohesive communication, streamlined workflows, and enhanced visibility into marketing and sales performance.➡️ Drove sales and market expansion strategies, significantly increasing product adoption by promoting Exacom’s cloud-native recording platform and its versatility in supporting platforms like Carbyne.➡️ Boosted brand visibility and revenue by managing over 35 tradeshows and events annually, implementing PPC, organic traffic, SEO strategies, and driving content creation and lead nurturing efforts, which collectively enhanced engagement and maintained a robust flow of qualified leads.