With over 15 years of experience in strategy consulting, research, and advisory, I am a seasoned professional with a passion for creating value and impact in different domains. As the VP and Head of Digital at Egoss Shoes, I lead the omni-channel marketing and strategic initiatives for the firm. I am also the co-founder of The Prodigal Farms, an urban experiential farm project that aims to bring people closer to the source of real food and promote a more natural and sustainable lifestyle.Additionally, I consult organisations on waste management and sustainable behaviour through our sustainability arm, Reverse Sweep. I hold a degree in Telecommunications Engineering from the University of Sydney and an MBA in Telecom Management and Marketing.