Orcun Bas Email & Phone Number

London, GB

London, England, United Kingdom

• Managed 3 National Account Managers to negotiate the terms with wholesalers and C&Cs such as Bestway, Dhamecha, Parfetts and SPARs
• Managed the launch of PMI vape products across the market
• Run national activities and trade shows to support the volume growth of PMI products

London, England, United Kingdom

• Led account relations with Sainsbury’s for both online and offline channels
• Opened IQOS Stores in 3 different Sainsbury's Stores
• Increase IQOS Kit Sales 300% in 1 year following a successful visibility agreement
• Achieved all time high HEETS sales within the account
• Received 4 awards within 2 years.
• Built the strategy and implementation of q-commerce channel in the UK from scratch

London, United Kingdom

• Developed novel awareness tools, B2B media campaigns and retailer engagement activities to increase the awareness of IQOS
• Led B2B communication campaigns in the trade media
• Managed a team of 3 people
• Delivered the B2B and media launch events of IQOS in London
• Led the operation of 3 IQOS sales zones in Formula 1 British GP with a team of 30 people
• Worked with 3rd party creative and event marketing agencies to provide the best-in-class execution in 30 trade events throughout the year

London, United Kingdom

• Developed and managed online trade engagement activities to establish long term relationships with independent retailers
• Designed and developed new POP materials to be used in Vape and General Trade channels
• Established a network of commercial screens over 100 independent vape stores across the UK with a CMA system
• Managed 3rd party agencies to develop the trade show stands to be used in various events

Ankara, Turkey

• Managed all measurement and sales planning related topics to ensure daily transaction between PMSA and 33 Exclusive distributors
• Analysed regular sales data and consumer insights data (GCTS) for establishing regional sales strategy
• Delivered deployment strategies for PMI brands on a regional level

Sarajevo, Bosnia And Herzegovina

• Managed 4 department executives to drive the strategic and quarterly business planning
• Contributed to the strategic management process by taking a role in the Country Leadership Team
• Collaborated with the Commercial and Brand Marketing Departments to execute integrated campaigns, programs and promotions for different channels
• Managed consumer and trade engagement activities and event marketing strategies on a national level to reach legal age consumers in different channels and touchpoints.

Istanbul, Turkey

• Managed 4 supervisors, 1 executive and 19 field representatives across Turkey
• Manage F1 Istanbul GP Paddock & Guests operation
• Set field marketing strategies for PMI brands in a legally restricted environment at country level
• Managed multimillion dollar department budget to keep the leading position of PMI products in selected touchpoints through strategic partnerships

Istanbul, Turkey

• Managed 7 direct reports to implement brand deployment and consumer en-gagement strategies
• Deployed brand support activities by working with BTL agencies in line with legal and PMI marketing codes

Istanbul, Turkey

Postgraduate Degree (Pgdip), Organisational Leadership

B.A, Economics