Hi there! I'm Orcun, a Ph.D. candidate passionate about exploring the power of Augmented Reality to enhance how customers interact with brands online. My research focuses on the exciting ways AR can increase engagement and influence buying decisions, aiming to push the boundaries of digital marketing. As a self-proclaimed Marketing Geek and Brand Wizard, I’m all about creating unforgettable customer journeys.When I'm not deep in academia, I indulge in the sci-fi realms and flex my strategic muscles in gaming—a testament to my love for storytelling and interactive experiences. These personal passions parallel my professional aim: to design marketing strategies that aren't just effective but are also enjoyable and immersive. Whether it’s through a compelling campaign or a tech-driven innovation, I believe in making marketing magic that resonates and delights.In this fast-evolving digital landscape, I see myself as a strategist charting new territories. Much like a game where every level is a new challenge, in the world of marketing, every campaign presents an opportunity to level up. I apply the same strategic thinking from gaming to marketing: always aiming for high scores in engagement and brand loyalty.To me, marketing is not just about selling; it's about crafting stories that resonate and creating experiences that stick. Just as a game captivates players, I believe in captivating customers with memorable brand interactions—where the next level is not just about transactions, but about building lasting connections.