Optily is a new brand pivoting to become an innovative leader in the martech/adtech space. After years of managed service delivery under the brand of Bionic, Optily is the product of a new customer facing SaaS built for eCommerce, enabling instant and high impact digital advertising campaign optimization.

eType was an early Irish pioneer in performance display and video advertising. eType Ireland built two distinct lines of business; eType, an exclusive network of premium website ad inventory and Accelerator, a performance network which helped publishers monetise unsold advertising.Our publishers were a large number of the highest traffic sites in Ireland like Ryanair, Car Buyer’s Guide, DAFT and Boards. Accelerator was the first fully IASH (the trade body for Internet Advertising Sales Houses) accredited network in Ireland which, with our support, championed the cause of brand protection.

V360 is Ireland's leading Shopper Marketing Specialist with a range of media offerings including in-store media, creative services and digital out of home. V360 aligns the needs of consumers, brands and retailers and enables clients to implement Shopper Marketing campaigns which change shopper behaviour and increase sales. My key achievements included: Designing and managing the development of a proprietary centralised booking, asset management and logistics software platform which was essential to efficiently manage our media products and advertising maximise yield.Product Strategy; development and implementation. Management of relationships with key retailers including Dunnes Stores and Tesco Ireland. Management of key sales accounts which included Nestle and Kinetic Worldwide.

I joined Ericsson as it was transitioning from a pure-play telecoms hardware vendor to a services led business and Ericsson Ireland was a global leader in services within the Ericsson Group. In 2001, Ericsson Ireland established a business consulting practice to support internal stakeholders in the development of business plans and value propositions to justify client investment in telecom hardware.I was recruited as Ericsson's first Principal Business Consultant by Ericsson Ireland. I worked initially in the UK and Ireland before moving to South Africa to build a business consulting practice in Sub-Saharan Africa. I worked with prospective and existing Ericsson clients to support them in a variety of consulting assignments including product portfolio definition and I supported two consortia through the tender development process for a fixed line telecom license application.My key achievements included: Building the Business Consulting practice for Ericsson Southern Africa from scratch.Co-developing the business plan included in the license applications for Eskom and Transnet in the formation of South Africa's second national telecom operator Neotel.

Glopix was a digital stock photography portal which aggregated specialist content from a range of small, niche stock photography libraries. As one of four founders, I led the management team through concept development and fundraising. As with any startup, my role encompassed a range of duties; from research, strategy development, business case development, business development and investor relations. Glopix required additional funding to bring the product to market and our fundraising efforts were unsuccessful against the background of the global dot-com correction. Highlights:• Negotiated and secured £250,000 seed investment. • Negotiated contracts with a range of specialist photography libraries.

I was the first employee of IrishJobs and joined directly from college. I worked directly with the founder and my role was focused primarily on business development. As the company grew I managed the sales team as well as a number of key accounts which I personally developed.During my tenure we grew to 20 staff and two Irish offices. The company was bootstrapped and grew organically and, in addition to my core business development role, I also worked across a broad range of functions in the company including product development and marketing.IrishJobs was sold to private investors and went on to become the hugely successful Saon Group.