Lowell Orelup Email & Phone Number

Dallas, Texas, US

Data Axle has been helping American businesses grow for 50 years by providing them with the data, analytics and marketing services they need to acquire customers and drive sales. I serve as CMO of the long-standing Local Marketing Solutions (LMS) division, which provides verified and accurate business and consumer data along with software-as-a-service.

Tulsa, OK, US

Lead and developed a strong, full-service, performance marketing team of 40 marketers, a consumer engagement team of 15 loan officers, and a customer service / outbound call center with 50 agents. Consistently gained market share with increasing profitability, doubling our nearest competitor in volume. Key areas of focus: media buying, consumer engagement.

Joined as CMO in May 2017 after serving on the Advisory Board for a year, focused on customer acquisition, retention, lifetime value and product marketing for this global B2B SaaS startup and Linux Foundation Gold Member with millions of SMB customers, providing innovative, cloud-based workspaces for high-performance work teams. Sought funding to.

Cape May Court House, NJ, US

Recruited by Board of Directors (private equity firm) to drive consumer acquisition and restructure Marketing after the merger of the two dominant players in driver’s education (online drivers ed, traffic school and defensive driving courses plus in-car driving lessons). Launched the eDriving brand. Stood up Product Marketing (panel groups, pricing.

Charlotte, NC, US

Recruited by Gabe Dalporto to play key role in LendingTree’s re-growth after a 50% drop in the stock price. Ended interview with, “This will be one for the textbooks” – and it certainly was. Led three digital marketing channels that generated 44% of company revenue. Met or exceeded revenue and profit goals 14 quarters in a row. Achieved 4X revenue growth.

Directed large, branded, online marketing campaigns for Allstate, AT&T Wireless, Verizon FiOS, Jeep, and Protection One, building strong relationships with clients and delivering outstanding performance results. Built and managed an effective, online marketing team responsible for PPC (pay per click) search engine marketing campaigns, purchasing display.

Foster City, CA, US

I was hired at the Director level for a division that shut down six months later. When everyone else was laid off, I chose to take a different role with their pioneering lead generation division. That was a great decision. While gaining a ton of experience in website design and Search Engine Optimization (SEO), I also became an expert in the new field of.

PE

Developed business processes and created systems to automate those processes to facilitate efficient management of online sales and marketing as well as manufacturing and fulfillment operations. Managed cross-functional teams. Heavy involvement in development of sales and marketing strategies, analysis, extensive business modeling, website development.

Telesales Team Management, Field Sales Coordinator, Corporate Sales Forecasting, Corporate Sales Analysis, CRM Administration, Corporate Website Management, Press Release Management, Direct Marketing Project Management

Changed name to PRIMEDIA Workplace Learning. Now doing business as TargetSolutions.com. Started in sales. Promoted to sales manager, then to Director of Sales Operations for the company's 150-person sales department. Managed new product launches, lead the launch of the company's first ecommerce system, managed content for the marketing website and.