Data Axle has been helping American businesses grow for 50 years by providing them with the data, analytics and marketing services they need to acquire customers and drive sales. I serve as CMO of the long-standing Local Marketing Solutions (LMS) division, which provides verified and accurate business and consumer data along with software-as-a-service (SaaS) platforms and specialized marketing services to its extensive client base of small to medium businesses… the heart of the American economy. Helping US entrepreneurs and business owners grow their companies is our passion, and we do it well.

Lead and developed a strong, full-service, performance marketing team of 40 marketers, a consumer engagement team of 15 loan officers, and a customer service / outbound call center with 50 agents. Consistently gained market share with increasing profitability, doubling our nearest competitor in volume. Key areas of focus: media buying, consumer engagement strategy, user experience optimization, digital product development, online presence and reputation, and effective use of data and analytics. Consistently delivered success in the areas of team development, core capability expansion, launching new marketing channels, and maintaining a culture that encourages curiosity, initiative and collaboration.

Joined as CMO in May 2017 after serving on the Advisory Board for a year, focused on customer acquisition, retention, lifetime value and product marketing for this global B2B SaaS startup and Linux Foundation Gold Member with millions of SMB customers, providing innovative, cloud-based workspaces for high-performance work teams. Sought funding to accelerate onboarding for a large backlog of new customer signups. Joined CEO and CPO in capital raise efforts, presenting to over a dozen Silicon Valley VCs. Consumer onboarding hampered by cash flow; capital raise hampered by a lawsuit. Great company. Great product. Didn't quite make it.

Recruited by Board of Directors (private equity firm) to drive consumer acquisition and restructure Marketing after the merger of the two dominant players in driver’s education (online drivers ed, traffic school and defensive driving courses plus in-car driving lessons). Launched the eDriving brand. Stood up Product Marketing (panel groups, pricing, consumer personas, journey mapping). Re-built Marketing Automation. Dominated paid search, organic search, display and affiliate marketing with direct-response ads to e-commerce pages. Drove increases in sales volume, revenues, and ROI, yielding meaningful EBITDA gains that were invested into the development of a successful fleet safety telematics app, leading to an acquisition by Solera.

Recruited by Gabe Dalporto to play key role in LendingTree’s re-growth after a 50% drop in the stock price. Ended interview with, “This will be one for the textbooks” – and it certainly was. Led three digital marketing channels that generated 44% of company revenue. Met or exceeded revenue and profit goals 14 quarters in a row. Achieved 4X revenue growth in Search Engine Marketing (PPC & SEO) by re-building paid search from scratch, working with IT to redesign and optimize LendingTree.com, and deploying a robust content strategy. Consistently maintained mortgage industry dominance in PPC and SEO for Google and Bing. Successfully launched new marketing channels including Paid Social. Led marketing strategy for successful launches into six new product offerings, including credit cards, by focusing keenly on messaging, user experience, media buying, testing, profitability, and analytics.

Directed large, branded, online marketing campaigns for Allstate, AT&T Wireless, Verizon FiOS, Jeep, and Protection One, building strong relationships with clients and delivering outstanding performance results. Built and managed an effective, online marketing team responsible for PPC (pay per click) search engine marketing campaigns, purchasing display media through the Yahoo Right Media Exchange, creating and optimizing banner ads, designing, testing and optimizing landing pages and lead generation forms, reporting and analysis, and multivariate testing (MVT). Adchemy was listed by The Wall Street Journal as one of the top 50 start-ups in the U.S. It was venture-backed by August Capital, Mayfield Fund, Accenture and Microsoft, and was acquired by Walmart Labs in 2014.

I was hired at the Director level for a division that shut down six months later. When everyone else was laid off, I chose to take a different role with their pioneering lead generation division. That was a great decision. While gaining a ton of experience in website design and Search Engine Optimization (SEO), I also became an expert in the new field of Search Engine Marketing (AKA: SEM, Paid Search, or PPC) and landing page development. I managed over 100 websites, led full site redesigns, built dozens of paid search landing pages, drove paid search strategies (Google quality scores were launched at this time), and grew revenue streams through lead generation, conversion rate optimization, building online directories, creating and placing banner ads, partner/affiliate offers, and Google AdSense.

Developed business processes and created systems to automate those processes to facilitate efficient management of online sales and marketing as well as manufacturing and fulfillment operations. Managed cross-functional teams. Heavy involvement in development of sales and marketing strategies, analysis, extensive business modeling, website development, business tool creation, product launch coordination, report writing, online and print marketing campaigns.

Telesales Team Management, Field Sales Coordinator, Corporate Sales Forecasting, Corporate Sales Analysis, CRM Administration, Corporate Website Management, Press Release Management, Direct Marketing Project Management

Changed name to PRIMEDIA Workplace Learning. Now doing business as TargetSolutions.com. Started in sales. Promoted to sales manager, then to Director of Sales Operations for the company's 150-person sales department. Managed new product launches, lead the launch of the company's first ecommerce system, managed content for the marketing website and intranet, directly managed several inside sales teams, and created and managed several departments including customer retention, fulfillment operations, order entry, and a video & DVD duplication center. Also responsible for sales training, forecasting, budgeting, and managing intra-departmental projects.